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How much does account age factor into account bans? (13)

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Say you have an account that is 10+ years old, do you think there are better odds of it not getting banned ? I keep reading horror stories of people getting banned on Facebook left and right, but I wonder how much the age factors into it. It would be building a page for an ecom site and building likes + advertising direct to the branded ecom site. For sure heavily branded. I would say that is pretty whitehat, but I'm not sure after reading some of the posts on here lol of people getting randomly banned for no reason seemingly.

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In fact there are two main reasons for getting banned;
- suspicious activity (often related to account, payment method, ip's, hardware etc)
- policy violation (often related to ad, prelander, offer, angle)

On an aged account the first problem will be tackled probably and will be less relevant. Unless you add a flagged cc maybe, or the account was entered for 10 years from one device, you grab the account, open it on your device and start mediabuy from day one. This might be suspicious. Although people can enter their account from multiple devices without a problem, once you gonna do mediabuy you have to be careful tho'.

Starting mediabuy on a new/farmed account less than 1 year old, is often very tricky.

The second problem does occur on all accounts. If you cloak and/or you push an agressive angle/flagged landers you will get in trouble eventually, no matter how old your account is.

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It is best to prepare multiple accounts in advanc

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As to Point #1 that @stickupkid mentioned, a 10 year old account that has barely been used and is suddenly active and advertising is extremely suspicious. Even suddenly becoming active is suspicious to a degree. Take it slow.

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i see...that is what worries me actually.. well the account was very active for a long time. it was used as a personal account during highschool, college, etc. with a lot of tagged photos, friends etc. however, the account has been deactivated for a long time, probably more than 5 years, and then recently reactivated it. i made a page and ive just been making a post a day, but im thinking i might start advertising somewhere besides facebook to start while i keep posting to the page. i saw some other posts on here also talking about validating for political parties, makign the page as legit as possible with phone numbers, addresses, etc. so ill be doing all of that too..

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i see... thanks. right i definitely wont be doing any sketchy payments or ip's or anything weird.. just simply browser and using a CC under the same name as the account as it is my own account, and wont be pushing anything sketchy, just white hat ecom, heavily branded, so hopefully ill be all right. the only problem i see is the account has been deactivated for around 5 years or so, but the account was extremely active before this for multiple years, so im hoping that fact makes it OK... but as i said in another post, i might just build the page out and try another traffic source to start before i start pushing traffic on facebook just to be safe

i feel like this is my only chance based on what you are saying with the under 1 year old statement.. yikes that is crazy...

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Yeah it's wise to give the account some weeks of natural behaviour, and launch a funny cat video you made to see how FB reacts on actual first mediabuy, good luck!

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Hi there! Generally, the older your account is, the more trusted it is for Facebook. And if the account is your own and active, you won't have any problem promoting your ecomm campaigns.

However, as Stickupkid mentioned you can be banned even with old and trusted account, e.g. if you log in from a new device or location(country, city), which you have never worked from before. If you get a ban from FB, you can always contact with Facebook Support and ask for a help or an explanation. In most cases this type of ban is quickly resolved by confirming your personality.

There are 3 levels of bans on Facebook:
1. Block of your Ad Account. You can create unlimited quantity of these by one personal account and connect third-side Ad Accounts to your Business Manager. At the beginning FB gives you an opportunity to create one Business Manager and one Ad Account. After some active promoting period you can add one more BM and three Ad Accounts in each BM. Also, you have one Ad Account in your personal profile, so you will have 7 Ad Accounts, and this ban won't be a problem for you
2. Block of your Business Manager. You can create up to 5 BMs using one personal account, but not in a moment (only 2 of 5 BMs can be created simultaneously). And while you have 2 of them active, you don't need more.
3. Advertising Restrictions. You need to try very hard to get it, and unban is almost unreal. So there is only one way to solve this question - to buy a trusted account or to create a new one.

If you would like to save your personal account for future campaigns and avoid risks being banned, you could always buy third-party Ad Accounts, Business Managers or even Personal Profiles. It used to be a huge amount of blocks in the time of the US Election. Now the situation is much better, so you shouldn't be scared of bans. While promoting the whitehat offer you should only follow the rules and FB policies, especially at the beginning, and you will succeed.

Wish you good results!

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I see... very interesting, thank you. I'll be sure to make a business manager account. Out of curiosity, if you were to buy a separate account hypothetically, how does it work with the name that is on there ? Obviously the name won't be yours, wouldn't facebook flag that as a potential problem if you have an ad acount under a different name than the credit card you are using ?

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We have noticed that Facebook doesn't pay attention to differences between the account's name and the payment card's one. But you should use trusted cards. The best variants are debit/credit cards, which are physical, not virtual. You can connect it to several Ad Accounts, but we advise you to attach it to Business Manager(there is a limited amount of possible connections with one card).

If you are going to make a large campaign with a lot of different profiles, it will be good for you to use antidetect browsers. Facebook won't be able to detect that all accounts are a part of one network.

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thanks for your background, that is pretty interesting.

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The account age is important, but the most important is the activity, -First, create a TFA (two factor authentication) for the account, this way if you login from another device it will only ask for the code which can be generated and won't block you for suspicious activity.
-Second, you have to warm the account for at least 30min/day, interacting, commenting and sharing
-you need to have friends on the account ( noticed that accounts with friends last more than accounts without friends)
-when adding the credit card make sure it has money in, empty cards will result closing your ad account
-read the fb ads TOS carefully , simple words like "you" are not allowed to be used
-start with a small budget and increase slowly.
Following these steps will make your account solid.
Good luck

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thanks for your post i didnt realize it was here. when you say 2 factor, do you mean within the business center or on the personal profile ?

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