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Stuck at -50% ROI on a Push Campaign (5)

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Hello everyone

I''m looking for some enlightenment

Since a few days ago I've been running a Push campaign in SG, a dating offer, from the beginning the ROI was between -50% to -40%, overall, there are some campaigns with better numbers than others.

ROI is not something I focus on so much, I always look at how much money I get or lose from what I''m investing.

Anyway, what happens to me in this campaign has happened to me several times before. For example, I launch a campaign and get -30% or so, which is promising.
Then I duplicate that campaign and do other tests (landing, creatives, BL, bids...), but still happens the same as what happened here, only the first ones work more or less well.

I' ve been running the campaign for almost a week with the same ROI, it doesn't go up, but it doesn't go down either, I don't have much experience, just two months, but my math tells me that even if the loss is not so big, keeping a campaign for several days, even with an ROI of 20% is not a good idea. Am I wrong?

The first two marked in yellow are the oldest (5 days, medium and low user activity), I am using propeller. The results are not very good with fresh users...





I appreciate any advice. Thank you !!

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Hello @vallem I just wanted to reply to this question:

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my math tells me that even if the loss is not so big, keeping a campaign for several days, even with an ROI of 20% is not a good idea. Am I wrong?

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I often keep negative campaigns alive for up to 30 days to gather enough data for optimization. For instance, if you only spend for 2-3 days, your campaign might not hit the profitable geos with enough clicks to get a conversion. Also, if you have dynamic creative optimization turned on (not sure this is available in PropellerAds) your ads will need to have enough impressions to be able to optimize and converge onto the best ad. There is also weekly and even monthly seasonality that might come into play, depending on the vertical. For a dating app, I could see Friday and Saturday night being huge for conversions, but Monday night being pretty weak.

I hope this helps!

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Do you just keep it running or do you also make changes?

I ask because it can help to play a bit with the bids.

On Propeller you can set individual bids per placement so what you could do is to :

- Block zones that don´t convert at all
- Increase bids for zones that convert good to receive more traffic from these zones
- Decrease bids for zones that convert but not good enough to be profitable with the current bid

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Thanks for your reply @travelsite_io

Maybe a tricky question, but how do you know when you enough data? based on the amount of traffic for the geo, maybe?

This is my data for all the campaigns for that offer (7 campaigns)



and this is the data of the two active campaigns



as you can see, I'm getting a lot of impressions, but I think that's because I'm using medium and low user activity for those campaigns

Yesss, absolutely. I'm just running date offers and I've noticed that from Monday to Wednesday the numbers aren't as good, but from Friday to Sunday they're much better. Same with the time, evenings are better.

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Yes, I did some changes, like disabling the creatives that had too high CPA, they had a good CTR, and they were the ones that get more clicks, but the CPA was like $8 and my payout is $2.

I also blocked some placements that had spent 2x my payout.
About blocking placements, I had a question. I created several campaigns with different user activity, the best has been the "low".


- Should I block the placements according to the user activity?
- Or should I group all the campaigns in my tracker and see which ones are the worst performers overall?


I'm currently blocking them based on the performance in each campaign, because I see that in some campaigns they convert and in others they don't


to be honest, I still don't really understand how it works, my confusion comes from using theOptimizer for a month. Their optimizations helped me to have a profitable campaign, but I didn't understand their bids rules.


My rule was something like this: If a placement has more than 3 conversions and tracker ROI above X, increase 20% the bid.
Bid cannot be less than 0.009 or more than 0.03.



in the image above you can see that sometimes the bid remained the same...
So I asked myself, why does theOptimizer keep setting the same bid on a placement that meets my rule? I thought that maybe that placement had a lower CPC than the CPC of my campaign, but no, it was the same. So, there was no adjustment.


That confuses me a bit

Thanks!

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