How do you know if someone opens your email? (9)
So I'm new to this whole email marketing and I just set up my first sequence.
But it appears that a lot of people don't open my emails. It's odd too because the platform I'm using (Kartra) shows that people aren't even opening the lead magnet delivery email, which I find odd as if someone opted in to your list for something you'd think they'd open the email from you with the lead magnet? It could also be an issue with Kartra, but I'll check with them.
Anyway I'm also aware that sometimes the email opening tracking is blocked by the recipient?
So if that's the case how do you even manage your list?
For example I don't want to delete someone off my list who is actually opening my emails, but if they're blocking the tracking they just look like someone who isn't opening my emails.
Thanks in advance.
Most email providers use image pixels and similar stuff to track email open rates, then wrap destination links with their own urls to keep track of the click-through rate.
What is your current open rate and CTR in % for your mailing list?
What is the current strategy in place with email campaigns? Are you re-sending your emails to non-openers? Are you split-testing headlines, preview text, etc? Personally I've found these last ones to be highly influencing on the open rate.
Also, if you include some additional warm-up content that adds value to your recipients interest, might help even more to improving the conversion rate towards your main goal.
I know you've mentioned in other threads that the niche you're currently working at might be a bit unique, but you should be able to find some references around about email open rates from similar players or the industry you're in.
Statista seems to offer 2 premium email reports for free, maybe it would be worth having a look at it, just to get a rough idea of the avg open rates by country and probably industry.
https://www.statista.com/statistics/...-rates-europe/
Hey thanks for the response.
To be honest I'm not even that far yet. Basically all I have at the moment is a lead magnet where someone opts in and they are subscribed to a welcome email sequence (5 emails).
However for me it seems weird that people are not even opening the first "welcome email" that I send them with the lead magnet. I would say it's something like 50% don't even open the first email after opting in (which arrives a few minutes after the opt in), which doesn't seem normal.
So I don't know if I'm facing a technical issue here.
Open rates can be all over the place, even for the welcome emails. Many people just enter some bogus email, some never intend to open it, they just try whether they get access to something special. It can also depend on the approach you chose, you need to clearly communicate there will be a confirmation email and that they MUST open it. Some of those subscriptions might be bots etc... There can be delayed deliveries, so the users don't find the emails, some end up in spam.
But 50% open rate for the first email seems a bit low to me, then again it depends on how you collect these leads and what type of traffic it is and how much engaged the audience is.
Can you share some more details about the collection process?
Could you take a screenshot of where people optin, showing the language right about the email field and the optin button?
I have seen quite a few lead magnet optin pages where it is made very clear that the delivery will be via email, that they won't just given the option to download it immediately after supplying an email. Also, many confirmation pages stress for the recipient to look in their Promotions tab or even spam for the lead magnet email.
Does Katra provide any statistics about how many emails are getting sent to spam, how many are undeliverable, etc.? From that you may be able to see if you are getting a lot of bogus emails or if your email is getting flagged as spam by many email providers.
One more idea, try to experiment with the subject line of the confirmation email, that can have quite an impact too.
Hey guys thanks for the input.
Yeah I made some tweaks to the landing page to make it more clear that I would email them the lead magnet, hopefully that fixes the issue.
I also changed up the email subject line and also the sender name so I'm hoping this helps.
Originally Posted by jabong82
There could be more issues with this, and you should test different things to find the right cause for your current issues. First, you can definitely check with the tool that you're using and see if they have some delays in reporting or anything similar, as it can happen for sure, although I doubt it's the case here. What you could also do is to make A/B test campaigns inside of your sequence as that way you'll see if some subject line or opening sentence change the situation or not, as this also may cause low open rates. As for some blockers that users use, it's also a possibility so you won't be able to get accurate data all the time, but still, that should be present only in a low percentage.
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