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Your 'Title' ? (9)


01-27-2012 02:07 AM #1 illya (Member)
Your 'Title' ?

What's your title on the biz card?

I'm drawing up my cards for future conferences, but nosebleed titles are heady but cause some to suspect you are a small operation:

Owner, CEO, Supreme Commander, etc.


For the wife's biz we made her 'Regional Sales Director'. With a simple phone extension setup, many assume she works for a 'firm'.


What do you use?

Ukrainiac


01-27-2012 02:14 AM #2 mgrunin (Member)

Sir.


01-27-2012 03:30 AM #3 polarbacon (Moderator)

just depends on the circles you plan to run in...and what you want to do.....CEO is good but sometimes its too much.....I always thought that "Director of marketing"...conveys enough power and isn't an over sell so your biz can look a bit bigger than it may be....

but on my cards it just says owner....just keeping it simple


01-27-2012 03:32 AM #4 Mr Green (Administrator)

Chief Enthusiast.


01-27-2012 03:34 AM #5 jakz (Member)

I don't even understand a question like this? So, you are just looking to make up a title to put on your business card to try to impress people? Do you think you are going to hand someone your business card and they are gonna walk away saying, "Wow, I gotta do business with that guy because, look, he's the Senior Vice-President of the Client Acquisition Department!"

Maybe it's just me, but I run my businesses like businesses. Therefore, I have real roles and actual titles that mean something and they differ based on the business entity used. But you know what I take to conferences? A plain white business card I had made that simply has my name, email and a phone number (it also has a title that literally says, "Human Being" and a quote from Grouch Marx on the back)

You know why this is all I carry? Because business is all about interaction and relationships. If I cannot make a good enough impression on somebody that I gotta rely on a business card for them to remember me, I am in big trouble! I have never been impressed by a business card and I can tell when someone is trying to act like a big operation (when they really work out of their bedroom) from a mile away. There is absolutely nothing wrong with people knowing you are a small operation, what's important is how people perceive you and if you make an impression on them (you also have to make sure you are talking to the right people!)

Just some food for thought. Feel free to tell me to fuck off!


01-27-2012 03:37 AM #6 The Angry Russian (Moderator)

I give myself a "lowly" job postion for 2 reasons.

1. I think there are too many CEO/Presidents in our industry it just screams 1 man shop

2. You never want to be the final decision maker, you can always blame your superior for not wanting to work with someone or why you had to leave a meeting.


01-27-2012 03:51 AM #7 illya (Member)

@ jakz I think you spent more time and energy on your 'insightful' post, than I will on the biz card. Have another beer.


01-27-2012 07:26 AM #8 guitarmbar (Member)

As others have mentioned, there can be benefits to giving yourself a reduced title.

Principle 5: Never be the ultimate decision maker. Having partners or superiors, often imagined, with veto power allows you to negotiate hard and make impossible demands without being viewed as a bastard and damaging the ongoing relationship with the other side. This is the same reason business people perfectly capable of negotiating their own deals use lawyers as go-betweens: to blame points of disagreement on “legal” and create a non-hostile bargaining environment where egos don’t collide.
Above quote is from this blog post on negotiating ad buys: http://www.fourhourworkweek.com/blog...ing-for-10000/


01-27-2012 09:12 PM #9 joshogle (Member)

I have several different cards depending on the situation or where I'm giving it out at.

I've got some cards that are "Founder," some are "Founder/CEO," and I have very very nice cards that I rarely give out that don't have a title for me at all (has my real personal info etc on it).

Like most things, it's highly dependent on the audience and how they'll "take" what you're "giving."


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