Zapmeta / Izito - anyone has tried Google Search Partners? (2)
Zapmeta / Izito - anyone has tried Google Search Partners?
Zapmeta / Izito - anyone has tried Google Search Partners?
Apparently, Zapmeta and Izito belong to Visymo
I also found Pronto / Smarter (Ask Media Group)
This seems to be classic arbitrage from their side.
My question is more about traffic quality for the advertiser.
Anyone has tested them?
(For those interested, here is the best article I found so far about Google Search Partners)
https://www.wordstream.com/blog/ws/2...earch-partners
Interesting article, really enjoyed the details they went through. 
Never came across the above publishers, cause I always exclude Google Search Partners (not a good fit for my campaigns).
When it comes to G. Search Partners, I believe there are two traffic flows:
1. Traffic coming from a blog article.
2. Traffic coming from paid native traffic.
When dealing with the first, the visitor may originate from the following:
a. Organic search / visits that lead them to the publisher site
b. Paid traffic from Social networks and other paid display traffic sources (including Google Display).
For paid traffic, Google is pretty strict about the flow the visitor is originating from. On native since it matches the website they are served on, is fine to be direct linked. But for other display sources the visitor has to go to an article first, then to a google search feed.
Keeping present the above, the I think the quality has a lot to do with the origin of the visit and the publisher site.
- If from organic traffic on a related well written article the quality should be good, while if the site is spammy as hell with aggressive ads I wouldn't expect much.
- If from native traffic, the more reputable the originating site of the visit, the better the quality in terms of user intent.
- If from other paid display traffic (social and banner), it still has to do with the content quality of the article the visitor landed on, rather than the origin.
Three days ago I was having a look on a Google ads account for a friend that had over €170k of ad spend over the last year. Not a huge amount, but still something interesting considering the business type.
What I noticed was that the guy that managed that account previously, was aiming at extremely low CPCs (< €0.05) on Google Search traffic, similar ones on Display and slightly higher on Shopping camps (yet not exceeding €0.30 range).
Obviously with these bid levels they were way out of the first and second page of the search results, cause some of the targeted keywords had an avg CPC of €5+ and a good part of them were heavily targeted by Amazon and Ikea. Same story with Shopping ads.
However, when looking at the traffic segments, for them the conversion rate and average amount of conversions was higher on Partner traffic than on Google's direct inventory. Again such pattern is highly influenced by the bids, however considering the product price ranges €200 to €2000+, the CPA wasn't that bad. Considering it was around €75 per conversion.
Maybe someone else has managed to run a proper test on the matter. Would love to hear what others have experienced with google search partner traffic.
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