AnyTrack (6)
Because most people around here are used to Voluum (and similar software), and as @vortex suggested when I joined the forum, here is a general outline of how AnyTrack is different.
Anytrack's tracking and attribution is done at the website and user level, while traditional trackers track and attribute at the campaign level.
Practically what does it mean for your marketing?
- When a user lands on any of your website pages, it will be "identified" using a set of tracking parameters and cookies,
- when this user convert for any of the offers promoted on your site
- the conversion will be simultaneously tied to:
- the user
- the website
- tracking parameters that led the visitor to your site, such as the traffic source tokens, clickid, campaign ids
So far, and apparently, nothing special happened.
But what also happens in the background, is that this user is simultaneously identified with all your other analytics and pixels (Google Analytics, Facebook, Bing, Taboola, Outbrain).
And what you get is simply unknown to traditional trackers:
β Your conversion data turns into custom audiences in every ad network you've connected in Anytrack.
β Your custom audiences turn into lookalike audiences.
π₯ And what you (can) do next, is what top agencies have been doing for ages, with very costly and complex data management platform:
- You retarget users in the funnel - those that did not convert get special treatment
- You save money - Because your data is synced across all your pixels, you never target a user that has already converted.
- You increase your reach - Because your best traffic turns into lookalike audience, you are able to shortcut you way to profitable campaigns.
π₯π You can test and expand your campaign on new ad networks, with quality data you wouldn't have gained otherwise.
π In "stacky" lingo, what it means: more π² in the π¦
How to compare this feature with other trackers?
β In short you can't.
Traditional trackers send the conversion to the original traffic source. Period.
"What happens in Vegas stays in Vegas"
- A profitable campaign could have been more profitable
- A losing campaign could have been profitable.
Sadly, whether you are successful or not, your data doesn't work for you, and you don't gain any insights for future campaigns.
Here is a list of the main platform's features:
- β
AnyTrack TAG: π add one JS Tag to your site to track all your campaigns, instrument all your tracking flows, whether you promote 1 or 1000 offers on your website.
- β Traditional trackers' landing page pixel require intensive setup and for each campaign - Voluum - 21 steps to setup a campaign, for a landing page and a single offer.
- β
Campaign tracking: We collect standard utm parameters, as well as custom params, natively. No need to configure any parameters - it's all pre built.
- β Traditional trackers require that you setup each parameter, or use their tracking template for each campaign.
- β
Full Redirectless: No campaign URL redirects, and no "click url" redirects (i.e. trk.domain.foo/click/1, trkdomain/foo/click2) π This means that if you have 1 or 1000 offers on your site, they will be tracked immediately - no need to configure campaigns, offers, redirects etc...
- β Traditional trackers require that you use their "click url", which requires additional campaign configurations, and update on your site.
- β
AutoTrack: automatically tracks your affiliate links and opt-ins - and sends events to your pixels (no coding required).
- β Traditional trackers: there's no such thing on any tracker.
- β
AutoTag: Automatically tag your affiliate links and forms with tracking data - subid, clickid etc... (no code required).
- β Traditional trackers: There's no such thing.
- β
60+ Integrated affiliate networks: Plug & Play - no need to configure any parameters, tracking ids / tokens (this is AutoTag), and postback parameters are fully set so you just have to copy/paste.
- β Traditional trackers: in some cases you still have to configure manually your tracking parameters
- β
Facebook Conversion API: One click to connect with your FB Business manager, and send all your conversions to your Facebook Pixel.
- β Traditional trackers are not integrated with the FB conversion api, instead they use the "no-script" tag - which as of January 2021 can't fire on a domain that you haven't verified.
- ββ
Facebook Pixel: AutoTrack (read above) sends all on-site events to the FB Pixel - outbound clicks, optins - automatically - no need to code, modify your facebook pixel.
- β Traditional trackers: no such thing.
- β
Google Analytics API: One Click to connect with GA, and send all your conversions to GA (and google ads). Perfect for SEO, Google Ads.
- β Traditional trackers: no such thing.
- β
Google Ads integration: Direct conversion integration through Google Analytics API. Multi goal tracking, automatic currency conversion, ecommerce tracking.
- β Traditional trackers: some level of integration, "automizer".
- β
Bing Ads Server Side Tracking: Forget offline conversions, manual work. It's all done in the background via server-side / api.
- β Traditional trackers: they track the conversions inside the tracker, and give you the option to export CSV to upload manually offline conversions.
- β
Taboola & Outbrain client/serverside tracking: Built in integrations to fire on-site events + postback conversions to your accounts.
- β Traditional trackers: some level of integration, automizer
- β
Conversion data mapping: Since conversions are not born equal, anytrack automatically maps incoming conversions from your affiliate networks, and translates them into standard events in your pixels / analytics destinations.
- β Traditional trackers:in some cases, you can track multiple conversion goals - requires manual setup - and conversion goals are not necessarily going to the ad networks.
- β Rich conversion data: Conversion type, conversion status, offer name, transaction id, currency etc... are all part of the conversion data we ingest and sync with you pixels / analytics destinations. This feature gives you additional leverage, if / when you want to upsell, or run retargeting campaigns to target users that converted for a specific product.
- β
App Integrations: Plug & Play / Add the anytrack tag, and data / conversion flows. π integration with Clickfunnels, soppify, Woocommerce, leadshook, typeform
- β Traditional trackers: Manual setup, image pixel for conversion tracking, each offer has to be configured manually in the tracker.
- β
Webhooks: Send your conversion to any third party apps. Whether you want to share data with a partner, get slack notifications, or tie conversions with your email platform subscribers, you can connect any webhook provider like Integromat, Zapier to do so.
- β Traditional trackers: Some have webhooks to receive notifications, some for redirect purposes.
Anytrack is also fully compliant with ITP/ETP and the highest browser privacy. Unlike traditional trackers that relies on their cookies to make the "click url" work, Anytrack works whether cookies are blocked, or not, and users never reach a blank page because cookies haven't been set or have been erased.
To sum up, weβve been building an ecosystem that has the potential to transform the way you run campaigns, and make a real difference in the way affiliate marketers leverage their data, and the ad platforms they work with.
I look forward to see you on board, and try out these new methods, and hopefully read your feedback here!
Promotion for STM Members is available here.
Thank you!
Hi,
Couple of questions:
- Do you have a list of all affiliate networks that you are integrated with?
- Are you fully integrated with Microsoft ads? How do you post back conversions to Microsoft ads?
- Do you have any ongoing discounts? As your packages are on the expensive side.
- Are you able to work with multiple Google accounts? We for an example use multiple Adwords and Analytics accounts.
Thanks.
Originally Posted by eurosen
- ms ads: yes, server side api
- discount : Available on the vendorβs section
- google ads: yes
Sent from my iPhone using Tapatalk
Originally Posted by eurosen
I meant an ongoing discount.. So an x % off every month. Not just the first few months.
No integration with Financeads, Daisycon and Tradetracker?
Originally Posted by eurosen
for now, this is the discount, but you can add 20% discount on yearly plans.
for integrations - we prioritize here.
Contact the support if you need any help for the setup.
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