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Can't increase volume in Push traffic? (12)

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Hello,

I'm running Push traffic in 4-5 GEOs mainly atm, both mobile and Desktop.
CC sweeps.
I'm already running with 3-4 networks, and I can't seem to increase volume to more than 300/day or so? (literally big GEO running on 100$ daily average lately)
I'm only running on the highest freshness (1-3 or 1-2 etc), I've tried lower to more freshness's starting from my WL camps and even my WL are struggling with the performance at the lowered freshness (yes the lower freshness camps include the higher freshness too).
Even on Admaven in a big GEO - I'm running all freshness and after optimization I'm only squeezing about 10-20$ per day worth of volume.

Worth noting that I did use to have some 400-500 spend days, with abit more networks, abit more GEOs, and abit less competition. But that's still incremental. I want 1k$+ days ASAP.

WHAT'S THE CURE?

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I have no business here. I suck at push and CC subs.

But.

This is the case for SOI camps too.

You already test a lot, so I'm sure you've tried these by now, but...

On Propeller, I've found that not including Hi when selecting Medium. And not selecting Med or Hi when selecting Low Quality can have good results. Especially on Medium.

On Pushground, same thing. Removing 0-2 days when running 7 days, etc. Can work better than including them all.

On Advertizer, Auto works surprisingly well. Find some good pubs with it at a high bid, then WL those and put it on auto with minimum bid.

ZeroPark... I have no idea. Their 'sources' are actually freshness levels. E.g. terracotta-bovine is like Hi or 0-2 days on other sources. You gotta ask your AM to figure it out.

Ad-Maven... Same thing. Specific feeds are freshness levels. They gave me a list a while back, not sure if it's still good. Ask your AM and they'll tell you

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What @jaybot said. The same would apply to most traffic sources with mixed audiences. You bid gets applied across the board, so you are either overpaying for lower quality, or under bidding for better quality. As much as is reasonably possible, separate them.

You wouldn't pay push prices for pop placements and you wouldn't bid pop prices for push placements.

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Ah... Tried that too didn't help. (if you think about it rationally 0-7 should actually work abit better than no high freshness included)

I remember last year getting only about 20$ spend daily on average with Advertizer at 1-7 freshness RON and 0.053 bid in FR (which is a decently high bid). Their LP CTR was also suspiciously high (on all placements), giving me a lower CPC but also a much lower EPC than the average for the offer.

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Hey Roiter,

I don't know what Geos you're running, but some more competitive geos can make it harder to drive more volumes. Check your winrate on a source level, you might find that some advertisers are outbidding you on select sources which would drive volumes down. Another thing to check is that you don't have any unnecessary language, browser or device targeting or any frequency capping. Our last recommendation is that by creating new fresh ads it will always help boost your reach along with help you end up with better converting campaigns.

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@jaybot Amen to your post

On Advertizer you often have to bid pretty high to receive volume.

On the other hand their push traffic can convert pretty good to make it worth it but because of the higher bids I use Advertizer more for higher payout offers.

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So do I understand correctly, do you just wanna tell me that Push volume is low and I can't do nothing about it?
Or I'm a stupid newbie and needs to bust his ass more to understand?

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No, I want to tell you that if you want to run push campaigns on Advertizer you need to learn how to run push campaigns on Advertizer

HERE you can get an idea about their push volume.

Of course I can only tell from my very own perspective but what I see is that volume for my campaigns is lower and I need to bid higher compared to other sources I run, that´s why I use Advertizer rather for higher payout offers and not for low payouts.

Here are some example to show what I mean:

BR, Windows, 1 day freshness, $0.03 CPC = Next to no traffic, recommended bid is $0.0689

AR, Windows, 1 say freshness, $0.015 CPC = Next to no traffic, recommended bid is $1.0204

IN, Windows, 1 day freshness, $0.02 CPC = Next to no traffic, recommended bid is $0.0415

With such settings and bids I would receive a traffic flood on other platforms, with the recommended bids it would even be a traffic tsunami.

But not on Advertizer

Yup, probably that´s it

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I'll also note, that if you do those bids on Auto freshness, you will receive some nice traffic and not go broke. I don't know how their Auto algorithm magic works, but it's a good way to find nice placements without using their insanely high recommended bids (<- which they also adjust dynamically based on your camp's CTR).

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Anyone still doing big numbers on Push? how do you do it?

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Dude, be more specific

General answer to a general question: I run campaigns.

More specific answer: It depends on several factors and these can be for example

- Trafficsource you use
- Geo you target
- Device you target

For example I run several desktop campaigns where I have way less volume than last year.

Would also be good when you could tell how much volume/adspend you have now and what you are looking for.

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What @twinaxe says. And also define "big numbers". For some people, $XXXX a month is big. While for others, $XXXX a day is big...

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