2020 has been a very successful year for us. We launched over 20 brand's new funnels this year. Managed to generate volumes on Facebook, Google Search, and Native Ads. Generating high volumes in the crypto vertical allowed us to become one of the top 5 players in this niche. This year, we are planning to scale massively by recruiting more publishers and growing our internal traffic.
How this vertical works: (Read it, because no one talks about it)
Brokers - call centers, brand owners. Those who are looking for leads. Usually, they pay the highest payouts.
Advertiser/Network - Those who can generate traffic thought publishers or internal media. The main advantage is that you don’t need to chase after your payments. You are getting paid no matter what. Basically, this is why networks exist in this business.
We improved our custom CRM named Clickgate. It is connected to over 60 brokers. Our machine learning algorithm optimizing lead distribution in real-time. Saying it in easy words. Once a lead comes in, we already know which of our 60 brokers will most likely convert it.
Challenges and Solutions
Like any other vertical, CFD has its underwater stones. As a publisher/media buyer - you are always looking for the best performing offers and good EPC. Bottom line, you need to maximize your $$$$$$$. If you are just getting into this vertical here are the challenges you will meet on your path:
1. Some offers pay more, some offers pay less:
No matter what verticals you have been running. If you managed to make at least 5 figures in this business, you know that advertisers who can’t reach good EPC and take high volumes ALWAYS set a higher payout to attract more affiliates. In short - when everything is perfect - ask what\s wrong.
2. Working directly with brokers
Of course, you will get a higher payout. The question is - what will you do if you are not getting paid. I’m not saying they won’t want to pay, but brokers run a very risky business. If their funds get stuck in a bank, they just won’t be able to pay you. Brokers are not networks. Weekly payments, payments on demand - it’s sort of a culture that came from networks. Good networks know how to treat publishers, and nobody will do it better.
3. CR is not constant
Any experienced publisher will tell you, always diversify your offer portfolio. Working with 1-5 brokers won’t get you green campaigns. That’s why we have over 60 brokers connected to our CRM and we distribute leads based on their previous and current performance. One broker who converts on 22% in the UK, most likely will be on 12% after 2 days. It’s important to know who can convert your traffic.
4. Operating hours
We are all online marketers; however, we need to take into consideration the fact that this vertical depends a lot on call centers. So, it’s important to know when to send/pause your traffic.
Running this vertical for over a year now brought us to the following conclusions.
Top Performing Traffic Sources:
Facebook
Google Search and Google Display Network
Native Ads
These are the only traffic sources that are scalable. I know guys who manage to generate 2-5 deposits daily on email and push traffic. But come on!!! We are looking for a scalable business.
OK, what are we looking for?
- Publishers/media buyers
Those who can generate traffic from FB, Google, Native.
As we have our internal media, we have our added value, helping our partners to build $$$ campaigns.
- Networks
CPA Networks that have traffic for CFD vertical. Competitive offers and weekly payments on us.
If you know how to generate traffic on FB, Google AdWords, GDN and native ad platforms - feel free to reach out out via Skype – live:.cid.35600912cc02f036
sagi@clickgate.io
IMPORTANT UPDATE!
Since we've been running this vertical for quite a long time, we managed to build a strong relationship with the biggest brokers in this industry.
This month we managed to get better deals from most of our brokers. It allows us to bump payouts to our publishers.
Bottom line, Clickgate's competitive advantage is that it has been running these offers on its own. We know what works and what doesn't.
Working with us is not just to grab a link and jump into the blue ocean. We will work closely with you on your campaigns and will provide you with campaign assets that work.
Feel free to reach out on Skype - live:.cid.35600912cc02f036
We are on the lookout for vast amounts of traffic!
Clickgate can handle what others are struggling to digest!
Hello, i am Mary We're lil crypto network based in Israel.Working with up to 50 brands, mostly small-ones (avoid biggies of our industry coz of ridiculous % of shaving). Therefore we have pretty nice conversion rate, definitely higher than known networks, also due to the close relationships with our advertisers.Can deal both with CPA and CPL structures. Payment is 7net or depends on the leads' volumes. Please ping me in skype: live:.cid.6aefe55bb4d82873
Greetings all!
Today I want to share with you some observations about the cryptocurrency market in the aspect of affiliate marketing.
All information described below is formulated from the observations of our ClickGate.io network managers.
In this short article I will try to help you to get a deeper understanding of how to make money from cryptocurrencies in Affiliate Marketing.
Bitcoin began to grow tremendously in 2017 and immediately attracted public attention to cryptocurrencies. Offers of Investing in crypto, exchanges to buy and exchange it began to appear. There appeared more varieties of cryptocurrency, and memes about it began to be published more often.
Crypto-offers were slowly gaining popularity. The year 2020, when famous billionaires actively invested in crypto, increased the hype. As a result, bitcoin quadrupled in a year.
Features of the crypto-vertical
The crypto-vertical includes the following varieties of offers:
- Trading and autotrading: trading cryptocurrency manually or using a robot.
- Investments. Usually, these are PAMM accounts: the client invests money, and traders trade and share profits with him.
- Education in currency trading, blockchain technology, mining, etc.
Paid actions are registration, opening a trading account, making a deposit (FTD), buying currency or a training course.
The first thing that catches your eye when taking a quick look at crypto-offers is the amount of affiliate payouts. Depending on GEO and types of actions, affiliate rewards range from $3.5 (registers) to $1300 (First Deposits).
Sources of traffic, creatives and approaches in the cryptocurrency vertical.
The standard takes flow from push-notofications, Google Advertising, and Facebook. Male audiences 25-60 years old convert best. In creatives, the "How do you make money on cryptocurrencies in your country?" approach works best.
In advertising, it's worth dropping the attributes of an extremely luxurious life. Yachts and Rolexes don't convert as well as they did a couple of years ago - it's better just to show a well-off person, local money, growth charts or cryptocurrency symbols.
The simplest and most straightforward approaches for an indecipherable audience can be considered guides, investments and auto-trading.
- Guides. Talking about fast and easy earning opportunities, nice life and passive income.
Such creatives can lead to an "expert" blog, telling about the blockchain technology and offering to buy a course or professional broker's advice. FAQ and customer feedbacks should be added to the landing page.
- Investments. We offer passive income without huge investments.
This includes people's success stories (in the storyteller the average person should recognize himself).
- AutoTrading. We tell you that even without industry knowledge you can make money. Robots will help you.
Since "experts" in cryptocurrency are already "heated" audience, they can be led directly to the page of the offer or to the page with expert articles, opinions, promo codes.
Important! Don't promise "quick and easy" money, and don't give the user the impression of becoming a millionaire in a couple of days. This approach attracts freeloaders, and they are not inclined to make deposits usually. You either won't get conversions or you won't achieve your KPIs from registrations to deposits.
Conclusion
Cryptocurrencies are a very promising vertical. Considering the ever-growing hype around crypto and the interest heated by media personalities (Elon Musk for example), sinking into cryptocurrencies is extremely profitable at the moment. Yes, you have to think carefully about the funnel and work out the creatives. But the size of payments and the number of interested audience should level all possible minuses of vertical.
If you liked this article or you have some questions\remarks always feel free to contact me!
And if you feel powers to start earning money - you definitely have to Register in one of the best Affiliate Networks ClickGate.io !
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