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Best resources for affiliates promoting e-commerce products? (16)

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I'm the kind of affiliate marketer that doesn't want to promote pin submits, giveaways, app installs or that kind of products most of the people do here.

I've been in affiliate marketing for almost 5 years now, all organic promoting Amazon and other e-commerce, and now I want to transition into paid.

But...

Where should I start?

I know the basics about funnels. I'm even a financial copywriter...

But I can't wrap my head around on how to make profitable campaigns through Facebook ads promoting products that give me around 20-60€ commisions.

Even with a pre-lander. Do you retarget them? Do you create a lead magnet and then sell them on their inbox?

Are there some cool guides/case studies you can point me to on this forum? (I sure know there are, c'mon... I just don't know where to find them with this search engine).

Best regards,

CarlSagan

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If you're a financial copywriter you could run those type of affiliate offers. They seem to do great on native and I presume they do well on Facebook too. All the Doug Casey or Agora type stuff. You could collect emails and then keep sending offers or just create an advertorial that links to them without email capture.

As far as ecom goes, the biggest affiliate networks are DFO, GiddyUp, and Carousel (Jumbleberry).

DFO has had stuff like MindInsole, InfinitiKloud, etc. GiddyUp's best known offers are Fixd, PhotoStick, Peeps, and Bondic. And then Jumbleberry has done really well with Blissy Pillow and is currently representing Goli Gummies. (giving you the product names in case you want to look them up on spytools to then do more research on those networks - you can probably find their internal media buying teams' tracking link, etc)

So yeah, again, you could do a bit of research on those networks and then check them out on your Facebook spytool if you have one. OR, if you want, also check out the Adplexity Native spytool and just pay for one month of it and research how all these bigtime ecommerce affiliates are running stuff (its pretty similar between Native and Facebook I believe).

Also James Van Elswyck is a big native guy a lot of us follow, but he also has some great stuff on creating ecom brands and running them on Facebook, so you could check out his videos on YouTube or his paid courses.

Hope that helps a bit


PS I LOVED your book 'Contact'

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So you are saying that as affiliates we follow the same strategies e-commerce brands follow?

Aren't we playing on a different "league"? With that I mean, having to follow different strategies considering we don't control the final step of the sale.

As I said, I'm new to running affiliate offers thru paid traffic so don't know what works or what doesn't.

PS. Hey thank you. You should read "The Demon-Haunted World"t too!

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amazon

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There's a million different ways of doing it I imagine... depends what traffic source you're using and what the offer is... etc.

Like I said, I'd dive into a good spytool for whatever traffic source you're thinking of focusing on and just see what folks are doing

But yeah, re: the difference between being an affiliate vs an offer owner, I think it depends more on what type of ecommerce you're doing. If you're trying to build a branded Shopify store with repeat customers than just collecting the email might be the most important I suppose (I've never done it), whereas if you're running hardcore direct response marketing type ecommerce where you're sending the person to an advertorial and then an offer page and trying to be green from the get go, then there wouldn't be much difference in traffic strategies between being the affiliate vs the offer owner.

Here's a direct response funnel that has done a ton of volume on Facebook and Native: https://getphotostick.io/blog-save-and-protect-photos/?

Here's more of a classic 'Shopify' type site that has done well on both as well. I've seen them link to a variety of pages by here's an example: https://www.tecovas.com/pages/our-story

Here's another classic 'Shopify' type one from a company killing it on YouTube and Facebook with video ads: https://umzu.com/collections/best-se...oducts/redwood

Of those types of ecom funnels- as far as my understanding goes- 99% of affiliates are running offers like the top one (PhotoStick) that are in that 'direct response' vein. They'd either run it to the advertorial above by direct linking, or they'd host an extremely similar advertorial on their own domain and then link to the product's offer page from there. No email capture.

Again, top affiliate networks would be GiddyUp, DFO, and Carousel (Jumbleberry).

But yeah, then there's tons of other things like Clickbank vsl's... nutra offers... lead-gen (life insurance, mortgage, solar)... etc... but as far as pure affiliate 'ecommerce', I'd start with the three companies above

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Man that answer is absolutely what I was looking for! Thank you for taking your time.

Yes I had in mind running traffic into landers like that one for the PhotoStick where I could "warm" the person.

I guess my weakest point will be ad management. I've run Facebook ads by myself before but I don't know the best ways to optimize them. I might just ask one friend that runs campaigns in the millions for other people.

Spy tools is something I really should start investing into, looks like it would be worth my time and money.

I might me asking too much but do you know if those companies run offers for Spain? I got contacted already by one which does indeed have one funnel for Spain. But I'm curious about the rest.

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Yes almost all of these offers can run in Spain, and lots of other countries. In fact, that's one of the best ways to make money on ecommerce as an affiliate is to run the offers in non-English geo's

Actually, if you have any experience with SEO, I think another great option for non-English speakers is to do 'review' sites for affiliate ecom products and try to rank for them on Google. Its crazy hard in English and folks will literally write 8000 word reviews to rank at the top of google for stuff like PhotoStick, but in non-English speaking geo's its much less competitive and easier to rank.

Combine that with running paid ads and you'd have a nice little business.

Also there's other great Spanish-speaking geo's too- especially Argentina/Uruguay/Columbia/Mexico. We run other stuff in those and they seem to have a great 'spending vs cpc ratio', as it were

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You don't control the final step if you promote amazon, but if you promote offers from other ecommerce platforms (walmart, aliexpress, rkuten and plenty of others), you can track the sale back to FB.

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Man last month I managed to get webinar sign-ups in Argentina for 0.50€ kid you not. South american countries can be really cheap for certain things.

The fact that I focus on Spain is because... well, I'm a spaniard. But sure LATAM countries are also on my radar.

I'm trying to exit the SEO world. I've been doing it for aroun 5 years and made +2 million euros on sales for Amazon and other e-commerces, but I can't stand algorithm updates fucking up your traffic (which also happens in paid traffic, but you can get a bit more of control I guess).

Can I ask for your background? For some reason something tells me you are in some way affiliated with Jumbleberry... which I don't mind, just saying it as a side note / indirect question. A representative just asked me for a quick call which is nice. The product in question is one I would like to promote.

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Do they give special tools for that or it's just that their policies let you use third parties?

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@jack_l has already shared some great suggestions!

If you have no previous experience with paid traffic fro eCommerce the networks Jack mentioned are all great to start.

One more reason to start with such offers is that you won’t have the need to invest in the product(s) and all other e-com related services needed to be operative. This at least until you master one or two big traffic sources and are confident to move on with creating your own products or ecom brand.

Learning how a specific paid traffic source works will require some time, so better focus on that first

Such calls are pretty standard. Network reps do this to understand if the person/company requesting access to promote their products has previous experience or not, as well as understand what traffic sources and budgets they plan to start with.

If you’ll start with such offers I would highly recommend to:

1. Get a spy tool to see how other people are promoting similar products

2. Get a click tracker to keep build your funnel flows and properly track the performance of your campaigns.

3. Use your own pre-landers on your own domain, even if it means cloning the ones the offer network is using.

This last one will give you additional important stats you will eventually need to optimize your campaigns. Plus, you’ll be able to make small tweaks that can significantly improve the conversion rate. Don’t skip this

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He sure has!

Would you recommend AdSpy?

Like Voluum? Or more like Hotjar?

Oh I can be pretty exquisite when it comes to landers and anything else that needs copy. As a copywriter, that's the fun part!

For traffic, do places like Taboola, Outbrain or even any of those push traffic platforms can work as good as Facebook ads? Or even Google / Bing ads?

Something tells me the answer is going to be: "just test it". Fair enough!

I wouldn't even mind if you don't answer this, you already helped enough too. Thank you for your input @platinum.

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Wow! That's absolutely awesome man! You will be a great resource for folks here on STM with that background. I find the SEO world absolutely fascinating and we're trying to build out a couple seo-focused content sites right now. Any resources/YouTube channels/etc you particularly recommend as regards SEO?

Originally Posted by carlsagan

Can I ask for your background? For some reason something tells me you are in some way affiliated with

Lol nope... definitely no association with Jumbleberry. Although we do work with them just like with GiddyUp and DFO and a dozen or so other networks. Was just trying to be helpful

Its not odd that a Jumbleberry rep reached out to you based on your post. Most of the big network and paid traffic-oriented SaaS's will have a presence here on STM because it tends to attract serious internet marketers due to the paid nature of it. You'll get lots more messages like that if you're posting regularly.

But yeah, if you search 'Serial Entrepreneur Jumping Into Everything Paid Ads' you can learn more about my background (since you mentioned it). I've been updating that thread since I joined STM a couple years ago.

Look forward to seeing your progress pivoting into paid traffic!

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IIRC the only resources I used to learn about SEO were Backlinko, AHREFS YouTube channel and MAINLY r/juststart, the subreddit that taught me about affiliate marketing.

Oh please don't think I was criticizing! I couldn't even if I wanted after all the nuggets you shared here. Just found it an odd coincidence nothing else.

Oooh, prepare to be stalked! Hahahaha.

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The spy tool really depends on the traffic source you plan to start with. AdSpy should be fine for facebook, meanwhile for native I personally like Adplexity.

Yes, trackers like Voluum, Thrive, Funnelflux. Any click tracker that fulfills your tracking needs and you're comfortable with. Hotjar or other similar solutions are mostly for heat mapping. They tend to be pretty useful too, however cannot replace the functionalities a click tracker provides. In case you want to use heat maps, I would suggest starting with Microsoft Clarity, it's similar to Hotjar, but free, so you don't have to add additional costs in the beginning.

^^ This is one additional reason why you'd like to use your own landers. Small improvements on the lander can make wonders in terms of results, especially when improving the copy.

Yeah "just test it", but I would stay away from push traffic when starting with eCom offers. I would say Facebook and Taboola are both great to start and spend some significant money with. Once you get familiar with them and feel confident you can expand on other networks like Outbrain, Verizon Media (Yahoo Gemini), as well as Search.

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Those networks have standard postback tracking capabilities available for all affiliates - which means that you don't need to add your fb pixel on their site / or on the affiliate system.
Conversion is tracked and sent in the background (server-side), to your tracking platform.

Then, if you use a tracking software that integrates with Facebook Conversion API, you can send the conversion back to FB and automate / optimize your campaign for ROI / CPA.

I know it all sounds overly complicated, and out of touch for someone that's not a techie, so you should check out anytrack which does this automatically.

Good luck!

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