Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

How Do You Sell Products With Low Search Volume? (8)

02-19-2021 10:56 PM #1 jabong82 (Member)
How Do You Sell Products With Low Search Volume?

So I know for Google/Bing Ads you're supposed to target keywords with "commercial intent", but what if what you're selling doesn't have that much search volume, do you stray over to other related higher volume keywords?

For example say you were selling a bitcoin course (not my product).

Maybe the keyword "Bitcoin Course" doesn't have any volume, but "How To Make Money With Bitcoin" does. Would that be a worthwhile avenue to try to sell the product?

Or are we pissing away too much money on keywords that lack commercial intent here?

Thanks in advance.

02-20-2021 05:47 AM #2 jaybot (Veteran Member)

When doing PPC campaigns, I always found that adding 'Best' to whatever you're keywords are works wonders.

So, "Best Bitcoin Course" for Broad, Phrase, and Exact (if not too pricey) will get you a lot of users looking for the best course.

"How to Make Money with Bitcoin" can definitely work even if it has little traffic, it will be a cheap click and really very little risk in having it in your keywords.

With Broad/Phrase, you can end up with "Best Way To Make Money with Bitcoin" if you play with it enough.

But.

Don't go crazy and have like 300 keyword combinations.

Try to find a good balance of like 3-5 keyword phrases that work on phrase, exact, and broad and are cheap (enough) clicks.

02-20-2021 08:54 AM #3 regjoe (Member)

Provided your budget allows it, you should always try to test both 'commercial intent' and 'informational intent' keywords, in separate ad groups. Going with a lower bid for 'informational keywords' ad group is a good idea as people looking for information generally aren't warmed up enough for buying or specifically looking for your product.

But what I have found is if you employ good copy you can get good ROI from people coming from informational search queries either by first converting them into leads and then pitching your product in the email follow-up series or you can also pitch your product on the page answering the visitor's informational queries. Test both and keep whichever approach works for your case.

02-20-2021 10:04 AM #4 jeremie (Moderator)

Agree with @regjoe

You should read Breakthrough Advertising, it will open your mind as to how you can advertise based on how warm is your target.

The closest you are from the purchase intent, like "best credit cards" or "locksmith atlanta" (at 1am on mobile...) the more expensive the ads. Lots of opportunities in warming up leads with a few emails.

02-21-2021 08:36 PM #5 jabong82 (Member)

Hey guys thanks for the tips.

I was originally just trying to pick up straight sales to my product by sending people directly to my landing page, but I decided I'm going to sell via a lead opt in form and try to warm them up that way.

So lets see how it goes.

02-21-2021 09:29 PM #6 jack_l (Veteran Member)

Quote Originally Posted by jabong82 View Post
Hey guys thanks for the tips.

I was originally just trying to pick up straight sales to my product by sending people directly to my landing page, but I decided I'm going to sell via a lead opt in form and try to warm them up that way.

So lets see how it goes.
The whole ppc landscape fascinates me... it seems like it must be way more of a science than stuff like facebook/native/push... If you find any good courses on it let us know as I'd like to dive into it at some point.

By the way is your product a crypto one or was that just an example? Definitely seems like a good time if it is crypto-related-

02-21-2021 10:34 PM #7 jabong82 (Member)

Quote Originally Posted by jack_l View Post
The whole ppc landscape fascinates me... it seems like it must be way more of a science than stuff like facebook/native/push... If you find any good courses on it let us know as I'd like to dive into it at some point.

By the way is your product a crypto one or was that just an example? Definitely seems like a good time if it is crypto-related-
No it's not a crypto product it was just an example.

03-11-2021 02:30 PM #8 travelsite_io (Member)

Google's conversion optimizer algorithm is extremely powerful. That means using exact match keywords often isn't necessary. I normally setup some broad match keywords, and after some conversions have come in, I turn on Target CPA bidding. Then I add more keywords if they are suggested and let Google work it's magic.

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)