Hey guys so I have a question for veteran native media buyers..
Im running a campaign in a small geo, lead-gen campaign,
I get paid 20'ish CPL and was able to get very decent traffic quality and volumes for 12-15$ CPL.. That was on November and December.
After new years, campaign started to decline, volumes went down, CPL went up, to a point where now a lead cost me 40-60$ and i barely get any leads.
i was bidding 15c and getting so much quality traffic, now i bid 30c and get nothing. not even 20% of the volume and lead quality. i must raise to 35-50c in order to get some volume and decent quality, its just not profitable with this high of a bid...
spend is already high and optimization is very much done.. It looks like im getting outbid? what would you guys do?
Thanks a lot
I would ping your adskeeper account manager and ask them to look at your account.
Most native ad networks assign traffic inventory lists at the account level, not sure if this is the case with Adskeeper, but I would definitely check things with your account manager.
Obviously this doesn't mean it's not a bid competition related issue, especially if you can get to those placements and volumes with a higher bid, but again checking with your account manager or their support won't hurt.
I've left skype and email messages with adskeeper - let's see if they would shed some light on this.
Amy
Just ping your account manager for more information about current level of competition and recommended bids. He should help you to figure out what's the reason.
Even though you might prefer to use platform self-served, still account manager can provide you with a very useful information and up-to-date analytics.