Hey Guys!
We know that some of you may be looking for love this Valentineās Day season, while others may wonder who needs love when chocolate and pizza is life! š«š
Either way, Valentineās Day can bring you amazing advertising opportunities. Read below if you want to know how to cash in on Valentineās Day craze in 2021! š
ā£ļø Is advertising with Valentineās Day angle worth it in 2021?
Definitely, yes!
According to Statista, last yearās Valentineās Day hit $27.4billion in the US alone. Itās worth noting that compared to 2019 sales, there was an increase of $6.7 billion. Also, 32% of the survey respondents decided to do their Valentineās shopping online, coming second-place after brick-and-mortar shops.
And that was still when regular shopping was even a thing.
With such insights and numbers growing each year (not just in the US, but globally), running Valentineās Day-related ad campaigns is an idea every digital advertiser should consider in 2021.
š©ā¤ļøšØ What target audience should advertisers focus on?
Available data show that users between the age of 35-44 belong to top spenders, with age groups of 25-34 and 45-54 coming next. Also, men are generally expected to spend double the amount that women would spend.
Although age or gender targeting isnāt always available, this can be solved easily. One way is to choose offers according to the age and gender groupās likings, then adjust the ad copy and creatives to match the audience you want to target.
As for Valentineās Day gift recipients, love couples, significant others, and spouses make for the top group. But Valentineās gifts are also commonly bought for other family members, friends, co-workers, or even pets!
Treating ourselves to something extra gains in popularity with both men and women, too.
š What are the biggest gift trends for Valentineās Day?
Once we know people do want to buy gifts for Valentineās Day, and we know whoās buying for whom, itās time to answer the question of what Valentineās Day gifts are the most popular. Of course, this also shows what holiday promotions are offered the most.
Tips on the type of gift most people plan to buy include:
Please open this up for non first timers too pls 
Hey guys,
We hear you! You're right, nobody should be left alone on Valentine's Day so just on the 14th of February existing Zeropark customers can get a special 14% top-up bonus using the code ZPLOVESSTM. The code is only valid on the 14th so make sure to get the timing right. 
Also, if you're looking for more opportunities to get some additional Zeropark credits, please pay attention to the recurring account-based promotions that are not advertised on the forums (we currently have a promo running till the end of this month, you can see details by clicking on the gift icon in your dashboard).
Additionally, let's not forget Offer Wall and the Deals tab which grants Zeropark customers exclusive payout bonuses for affiliate networks and discounts for various tools.
Lastly, stay on the lookout for the new STM recurring promo, as we'll be restructuring the current offer soon.
Love,
Magda