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CPC hiked 5x on 2nd day (5)

02-10-2021 03:45 AM #1 johnnykiani (Member)
CPC hiked 5x on 2nd day

I created an affiliate campaign(clickbank health) yesterday and it had 0.03$ CPC for the entire day with over 500 clicks. Today I woke up and noticed that CPC increased to 0.25$. Then my ad account got disabled. I appealed and waiting for a response.

I made no changes to my campaign at all. My CTR dropped from 20% to 7% as well.

My hypothesis(1): It was a "Traffic" campaign and it was giving good results so I duplicated the campaign and converted it into "conversations" and installed pixel on my pre-lander and let FB optimize it for "View Content" event. I believe FB started seeing my traffic more valuable than it is due to pixel event data gathered by Facebook. So FB increased my CPC.

hypothesis(2): Ad quality could be the reason. Although there's zero negative comments/reactions and has fair share of likes and shares, I believe the ad probably got a lot of "reports" from FB users so FB algo decided to increase its CTR due to low quality/low ad relevancy. All ads were "above average" under relevancy column but after ad reports, the relevancy score went down and that probably resulted in a higher CPC.

hypothesis for the disabled ad account: It's probably a cumulative result of my advertising history, couple failed payments, previous BM & ad account history(restrictions, ad disapprovals) and facebook account quality overall.

What do you guys think? I don't understand facebook policies well. All ads were instantly rejected first but I got them manually approved. So i don't think it's an issue in ad creatives or landing page. It's probably something to do with user experience, ad accuracy, trust score etc.

Update: They rejected my appeal.

02-10-2021 08:08 AM #2 stickupkid (Senior Moderator)

Clickbank camps are often pushed quite agressive by quite a few affiliates, especially nutra. Even if you run a less raped camp (or own product/domains), nutra is still very tricky in general. Especially if you mention the history of the accounts etc.

With a clean setup I would say don't do nutra and/or clickbank.

02-10-2021 09:08 AM #3 johnnykiani (Member)

Originally Posted by stickupkid

With a clean setup I would say don't do nutra and/or clickbank.

Yeah that's what I guessed. I have had the same experience with sweeps with clean setup. If I run sweeps on new accounts, my campaigns run for a couple days then whole FB account becomes restricted from advertising for life.

Do you recommend promoting sweeps on new accounts? Or should we warm up ad accounts with engagement campaigns for a few days?

02-10-2021 01:05 PM #4 stickupkid (Senior Moderator)

Originally Posted by johnnykiani

If you keep launching funnels which are questionnable (raped angles, flagged domains, bh niches etc) for FB, it doesnt really matter how old the account is. If you run clean, especially on older accounts/pages with good history, there is no need to worry about a ban. Ofcourse it can happen but the chance of getting it back is 99% higher compared to bh/grey hat stuff. Run an honest offer with a decent angle thats all that matters eventually.

If you dont mind the account bans, have good supply and the energy/time/hands to hit n' run ofcourse BH/grey would be more logical, since the margins are often better so you are able to earn quick more often.

02-10-2021 06:41 PM #5 iwanttofly (Veteran Member)

Originally Posted by johnnykiani

My hypothesis(1): It was a "Traffic" campaign and it was giving good results so I duplicated the campaign and converted it into "conversations" and installed pixel on my pre-lander and let FB optimize it for "View Content" event. I believe FB started seeing my traffic more valuable than it is due to pixel event data gathered by Facebook. So FB increased my CPC.

No, it really doesn't work that way. CPC is a function of CPM and CTR. CPM is driven by competition for the targeted user(s) and the value that Facebook believes you deliver to their audience. The more competition, the higher the CPM, while the more value you deliver, the lower the CPM. CTR is driven by how interesting your audience sees your offer. Also, when you optimize for more valuable events, that audience costs more and is also less likely to click, thus a higher CPM, a lower CTR and thus a higher CPC.

Originally Posted by johnnykiani

hypothesis(2): Ad quality could be the reason. Although there's zero negative comments/reactions and has fair share of likes and shares, I believe the ad probably got a lot of "reports" from FB users so FB algo decided to increase its CTR due to low quality/low ad relevancy. All ads were "above average" under relevancy column but after ad reports, the relevancy score went down and that probably resulted in a higher CPC.

hypothesis for the disabled ad account: It's probably a cumulative result of my advertising history, couple failed payments, previous BM & ad account history(restrictions, ad disapprovals) and facebook account quality overall.

What do you guys think? I don't understand facebook policies well. All ads were instantly rejected first but I got them manually approved. So i don't think it's an issue in ad creatives or landing page. It's probably something to do with user experience, ad accuracy, trust score etc.

Update: They rejected my appeal.

Yes, ad quality and account quality played a role, in addition to optimizing for a more valuable event which has a more valuable audience. An advertiser with a good account score will get traffic for less than an advertiser with a poor score, even when running the exact same campaign.

I would continue to appeal until you are unable to appeal anymore. But with Clickbank nutra, you are unlikely to get it back. As @stickupkid said, either find a good and consistent source of new accounts, hit and quit it, or go whitehat and avoid more dangerous verticals.

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