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Revcontent - IOS CTR% Super Low (3)
02-02-2021 07:13 PM
#1
haqe321 ()
Revcontent - IOS CTR% Super Low
With like half my Revcontent campaigns, IOS CTR% is unusually low - like 6% vs Android 25-35%+. The conversion rate is slightly higher on IOS but nowhere near enough to bridge gap. The first time this happened I wrote it off to a scraped LP issue and only kept windows and android up but I now seen this too many times to write off.
I have looked over each LP affected and tested them on my iPhone and they work fine. I've removed all rel= tags, tested both target="_blank" vs none and still see underperformance. Weirdly this only happens with some campaigns and others are completely unaffected. Has anyone else seen something similar?
02-02-2021 10:41 PM
#2
matuloo (Legendary Moderator)
Originally Posted by
haqe321
With like half my Revcontent campaigns, IOS CTR% is unusually low - like 6% vs Android 25-35%+. The conversion rate is slightly higher on IOS but nowhere near enough to bridge gap. The first time this happened I wrote it off to a scraped LP issue and only kept windows and android up but I now seen this too many times to write off.
I have looked over each LP affected and tested them on my iPhone and they work fine. I've removed all rel= tags, tested both target="_blank" vs none and still see underperformance. Weirdly this only happens with some campaigns and others are completely unaffected. Has anyone else seen something similar?
Try to dig deeper into the data.
When something like this happens, it's often tied to a limited amount of widgets or placements that have larger % of bots pretending to be of a particular OS. Try to check if its the case here.
02-03-2021 04:32 AM
#3
jack_l (Veteran Member)
Originally Posted by
haqe321
With like half my Revcontent campaigns, IOS CTR% is unusually low - like 6% vs Android 25-35%+. The conversion rate is slightly higher on IOS but nowhere near enough to bridge gap. The first time this happened I wrote it off to a scraped LP issue and only kept windows and android up but I now seen this too many times to write off.
I have looked over each LP affected and tested them on my iPhone and they work fine. I've removed all rel= tags, tested both target="_blank" vs none and still see underperformance. Weirdly this only happens with some campaigns and others are completely unaffected. Has anyone else seen something similar?
I was going to say the same thing as Matuloo - I would think that there could be a couple big pubs that are iOS-only that are affecting the stats.
If I remember right Revcontent has some contracts with mobile traffic providers, including some that are specific to either iOS or Android, and I would think it may be from 2-3 of those that are skewing the stats.
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