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Should I continue this campaign or not (4)

01-31-2021 10:38 AM #1 dseopro1000 (Member)
Should I continue this campaign or not

Hi guys, I'm following @vortex 40-day tutorial and currently working in the offer test phase. I'm testing about 15 low-payout offers in Thailand. It's almost a week and and below are performance for all campaigns after a week running



All offers are low-payout iPhone and Samsung sweeptake in Thailand.

Can you guy help me to decide if I should continue to optimize the campaign below (The one which receive the most conversions among the rest) or let it go

Campaign 1
Offer payout: 0.65$
Current bid: Smart CPM 1$

I already tested 4 iPhone 12 offers with 4 landing pages: gift box, spinner, survey and simple image. I already pick the winning offer and lander on the 3rd or 4th day and stop the remaining offers and landers.

Below is performance for the last 3 days after several cutting which I illustrated below this image



I also do following placement cuttings
- BL placement with 2x payout
- BL and WL other non-placements shown in image below


And below is yesterday performance


I'm stuck now and have no idea how I should proceed from this point. Looking forward to receive your feedback.

02-01-2021 05:15 AM #2 vortex (Senior Moderator)

1)Have you drilled down to carrier/wifi?

2)Other than that - you could try cloning your existing campaign and lowering your bid by half, keeping the blacklisted zones from the current campaign blacklisted in the cloned campaign, except maybe unblacklist the placements that have made conversions in the original campaign (because the lower cost in the cloned campaign may render these zones profitable).

3)And now that you have a winning lander and have blacklisted some zones, you can test new offers more efficiently! Ask around to see who has TH iphone offers. YepAds just recommended some to me a couple days back - I haven't had a chance to test them though. Disclaimer: STM does not endorse any affiliate networks - please join at your own risk. (Sorry gotta throw that in there!)



Amy

02-02-2021 08:50 AM #3 dseopro1000 (Member)

Thanks @vortex for your feedback. Below are my results

1)Have you drilled down to carrier/wifi?
This is the carrier/wifi drilled down for the last 7 days

2)Other than that - you could try cloning your existing campaign and lowering your bid by half, keeping the blacklisted zones from the current campaign blacklisted in the cloned campaign, except maybe unblacklist the placements that have made conversions in the original campaign (because the lower cost in the cloned campaign may render these zones profitable).
I did as your suggestion and this is the performance last 24 hours. It seems not good right ?

3)And now that you have a winning lander and have blacklisted some zones, you can test new offers more efficiently!

I read somewhere in the forum that the same offer still can perform differently on different networks but can you explain the reason ? Because at the end the customer will see the same offer right, so how can the conversion can be different.

Another question, what factor can make one iPhone offer convert better than the other iPhone offer. I already test about more than 10 iPhone offers and all of them failed, so it discourages me to continue testing another iPhone offers. So can you guys enlighten me with some reasons why I should continue testing this same iPhone vertical.

Thanks

02-02-2021 10:38 AM #4 vortex (Senior Moderator)

Quote Originally Posted by dseopro1000 View Post
Thanks @vortex for your feedback. Below are my results

This is the carrier/wifi drilled down for the last 7 days

I did as your suggestion and this is the performance last 24 hours. It seems not good right ?
Thanks for the information!

Carrier vs. wifi performance isn't extremely different - so not much room for optimization there.

And yeah the lower bid camp doesn't look promising either. I'd say you've given this offer a good run. Best to move on.


I read somewhere in the forum that the same offer still can perform differently on different networks but can you explain the reason ? Because at the end the customer will see the same offer right, so how can the conversion can be different.
3 main reasons:

1)Payout. The advertiser can make different agreements with different networks. Also, some networks broker offers from other networks - so they'll be taking a fee, leaving affiliates with less money.

2)Infrastructure. Some networks have faster redirects. Especially for something like pop, this can make a significant difference in offer performance.

3)Shave/scrub rate. Every network and even every affiliate manager can decide to shave/scrub differently. Some networks will even set up an automatic shave rate where not every single conversion you make will show up on your dashboard.


Another question, what factor can make one iPhone offer convert better than the other iPhone offer. I already test about more than 10 iPhone offers and all of them failed, so it discourages me to continue testing another iPhone offers. So can you guys enlighten me with some reasons why I should continue testing this same iPhone vertical.
Think about it this way: If nobody is succeeding with iphone offers, there wouldn't be so many new ones coming out constantly. But then, not all offers will convert well enough on pop.

And yes offers do convert differently. The offer pages are different, the offer payouts are different, the infrastructure used by the offer owner is different. Lastly, different models of iphone will have different degrees of attraction power for the audience.

And then there are different geos, and different traffic types.

Were those iphone offers you tested from different geos? Different iphone models?

If it's 10 iphone offers in the same geo, then I'd say to try another geo + offer type. But if they're spread out over several geos, then it would be hard to conclude "iphone offers don't work for geo X".

But if that's the way you feel about iphone offers, why not just test other types of offers? We should be mass-testing offers anyway so there's no need to limit ourselves, especially if we're talking about low payout offers that don't require a lot of cash to test. Don't let anyone stop you from exploring!



Amy

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