How to retarget vsl offers on google/YT? (8)
Hi,
as the title suggests I'm looking for possibilities to retarget FB traffic on Google Display Network (GDN) and YouTube (suggestions for other retargeting sources are welcome).
The problem is that the sales page is just a vsl with headline and a delayed buy button. The google ads rep says it won't be allowed on Google. I get it approved on FB for a while though. If I put an email optin in between then it is compliant but increases the costs per result.
I'll also test retargeting on Google with the email optin but my question is if there's anything else that I could put in between the vsl and google/youtube to "hide" it. Because if I use the Email optin already on FB then I don't wanna send the retargeted user again to the email optin page on YT/GDN.
Or are there any other proven ways to to turn the vsl page into a video and text page that converts well and is allowed on Google and YT?
I hope that makes sense.
I'll also test retargeting on Google with the email optin but my question is if there's anything else that I could put in between the vsl and google/youtube to "hide" it. Because if I use the Email optin already on FB then I don't wanna send the retargeted user again to the email optin page on YT/GDN.
Or are there any other proven ways to to turn the vsl page into a video and text page that converts well and is allowed on Google and YT?
Can you please clarify. Is the issue that it is a VSL, or is the issue the content of the VSL?
Originally Posted by iwanttofly
One possibility: Use a lead magnet to capture the email. The "lead magnet" could even just be a link to the salesletter page. Then monetize the heck out of the mailing list to offset the extra cost and potentially more.
Find several other relevant/related products you can push on the backend. If one or more of those products can be pushed on youtube/google directly, can try pushing that product in your retarget campaigns.
Amy
Originally Posted by vortex
All users who visited the vsl page from FB get retargeted on YouTube and Google Display Network. The retargeting website is basically the vsl page with a different intro and a text sales letter underneath it. It got approved by Google.
So far I haven't any meaningful results.
I'm thinking if it's better to make a webinar instead of videos sales letters.
Originally Posted by revale
When you say "haven't any meaningful results" do you mean you haven't gotten conversions yet? If so, I would suggest to do more extensive testing on audience targeting + advertising angles to find a good match first, before trying anything else.
The VSL page for retargeting on youtube and GDN - how is that different from the original salesletter? Does it offer a discount or a downsell or a bonus? If not, may be worth trying.
Webinars are worth trying. A similar method that can work is some sort of "5-day challenge" where you add a bunch of prospects to a FB group, and do a FB live session every day for 5 days in which you help people implement the first steps (or simplified steps) of whatever MMO system you're promoting. Then tell them "if you wish to scale or learn more details to expedite your success, buy the full system here".
Amy
Originally Posted by vortex
Yes, no conversions from Google/YT yet, but FB converts well when using buyer LLA or interest targeting. As I'm retargeting the FB audience on Google/YT the targeting should be already dialed as it's the converting FB audience.
The VSL page on YT and GDN offers 3 additional "tools". It is basically modelled after another successful page.
I looked already for some time into how to create webinars. Creating converting VSLs isn't a big issue anymore therefore from my point of view the next logical step would be to create webinars. It's a bit more like pitching on a stage but I think I can get it handled with some practice.
I'm assuming that the FB live sessions in the "5-day challenge" are also some sort of mini-webinars.
My business partner promoted very successfully webinar funnels via google/YT/FB so we know that it works and how it works but we thought we could use the same strategy with VSLs, too.
We started to collect email leads from FB now to see how they convert with the VSL.
Originally Posted by revale
Yes the "5-day challenges" are a sort of mini-webinars, but you can generate leads that are WAY hotter, because:
1)People love the "live" element. This is especially important as more and more people are catching on that the webinars are just replays (nobody in their right mind would do a live webinar every 15 minutes!)
2)People can interact with you and with each other via posts and comments. It gives that "community" feel.
3)You get multiple opportunities to pitch/presell. At least 5 opportunities if you're doing one live session per day for 5 days.
The other added bonus is you'll get to pitch other products at the same group, and not just one.
These challenges work especially well with offers that have higher price points, that require more preselling than just a salesletter. Think 5 figures and above per pop.
Whatever you're selling right now, see if you could package it into something bigger and better and more expensive, that would serve the needs of the top 1% of your vertical's buyers. Then get a group of targeted leads into such a group, and design these live sessions / mini-webinars around the same 1%.
An example of "something bigger and better" would be more 1-on-1 coaching / individualized services / personal attention. People love to be led by the hand, and no matter what vertical you're in, chances are there's that top 1% that would be willing to pay the big bucks for this. You just need to have a stellar service and be able to convince them that you're the best in the industry - which is what you'll be aiming to do in the "challenges".
This suggestion may or may not apply to what you're doing, but shifting from "cheap and numerous" to "expensive and few" has made a big difference to my personal business. Just some food for thought.
Amy
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