Min's Minute to Win it on WH DTC Ecom Campaigns! (10)
Welcome to the first post of Min’s Minute to Win It - Guide To Promoting DTC Ecom Campaigns! 
What you can expect from this thread moving forward:
- Insightful and data-driven analysis of the top DTC brands
- Current trends within the DTC ecom industry
- How to successfully promote our campaigns on traffic sources outside of fb
- Brand spotlights
On the next post, I'll be posting about a giant gummy brand that's taking over the world and what our main media buyers are currently doing (there will be hard metrics shared).
See you all in the next post and if you have any questions at all please don't hesitate to reach out! Would love to connect and chat 
Min Chang
Sr. Partner Manager - JumbleBerry Carousel
Skype: min.chang@jbskype.com
Email: Min.chang@jumbleberry.com
Brand spotlight: Goli
For my first post, I’d like to share some insights into one of our top campaigns at Carousel. Goli is the world’s first and leading apple cider vinegar gummies, selling 20,000 bottles per day internally in just US and CA alone. Featured on the Ellen Degeneres show and endorsed by celebs like Chris Bosh and Tony Hawk, Goli is one of the most well-known brands that we work with. With over 2,000 creatives including; UGC, celeb, influencer, testimonials, product shots, video reviews, and gifs, there is no shortage of creatives for you to test.
Goli has one of our best CTC to CPA ratios, with a Cost to Customer as low as $17.80 per bottle and a $45 CPA. With conversion rates of 6.2%+ on FB, 5.7%+ on DSP, and 7.2% on native, this is a proven campaign that converts on all major traffic sources.
As with the majority of our campaigns, we can get you access to promote from the brand’s FB page and also share LAL data directly to your FB account or provide you with a hash email list of customers. Goli is one of the biggest brands not only in the affiliate industry but also in the DTC space, send me a PM if you’d like to see links to the top funnels and creatives we’ve built! Spots are limited, so you need to act fast!
Thanks,
Min Chang
Sr. Partner Manager - JumbleBerry Carousel
Skype: min.chang@jbskype.com
Email: Min.chang@jumbleberry.com
If you’re in the digital advertising space, you WILL be affected by iOS 14!!
Our CTO, Ian Elliott, takes a deep dive into the proposed changes and what they mean for you 
https://blog.jumbleberry.com/the-unt...aign=iOS14blog
Today we've got another brand spotlight!
Brand: Blissy
Currently doing over 450 sales per day with just 2 media buyers on this campaign we got one more spot for Facebook for this beast! Blissy is every beauty enthusiast’s go-to pillowcase made from 100% Mulberry silk. The pillowcase helps to improve skin, hair, and sleep. Perfect gifts for your girlfriend, wife, and loved ones.
This campaign does the most volume during gifting holidays like Valentine’s which is just around the corner! We even built out the v-day funnel for this campaign which is currently converting at 5.3%.
Over 500 pieces of creatives with various styles like UGC, gifs, memes, product images, etc, this campaign can be run on most traffic sources exception of search.
With CTC as low as $59 per pillowcase and CPA of $50 the campaign has been converting at 4.9% (blended on Facebook, Native, and DSP) in the last 6 months.
Send me a PM to my Skype or Telegram to see links to the top funnels and creatives we’ve built! Spots are limited!
Facebook Ads Hack:
This simple hack decreased our buyers on their CPA by 25%!
Test running your ads through different FB pages!
Our media buyers tested the same ad with the only change being the page that the ad is coming from (ad influencer/blogger page versus the brand’s page).
There was a huge uptick on ROAS and bringing down the CPA by more than 25%!
At Carousel, we pair you up with the brand’s FB page and share LALs to give our affiliates the best chance for profitability and scalability BUT we encourage our buyers to split test between running ads from the brand’s page and 3rd party FB page.
Brand Spotlight: Immuneti Gummys
This brand is not new to us. We’ve worked with this brand for the last 2 years and we’ve crushed. The pill version has been our number one campaign for the last 2 years and they’ve launched the gummy version today!
We’re expecting to do 700 to 1000 sales on our first week with the CVR at over 7% (the numbers that we did with Immuneti pills when we first started with them).
What is Immuneti gummies?
Gummies that contain 3 major ingredients that help you in boosting your immune system: Zinc, Vitamin C, and Elderberry.
With a street payout at $65 and cost to customer at $17.80 per bottle (before the coupon gummy15 to take additional 15% off), this campaign will set another record within the Carousel team as it did with the pill format.
The spots are extremely limited so reach out if you have questions about Carousel or about Immuneti gummies!
Skype: min.chang@jbskype.com
Telegram: minjb
Chat soon!
Ever wonder what are the biggest traffic sources that other affiliates run? What about Offer types?
Well, according to STM insight reports, the number one traffic source is still Facebook/Instagram but Push and email is the runner up!
On our exclusive network, Carousel, we see a similar pattern but not so much email. Our main media buyers are definitely Facebook/Instagram with native and DSP being second traffic source.
The top offer type is by far e-commerce! which is not surprising at all and this is exactly why we only offer white hat ecomm offers!
If you run other traffic sources outside of Facebook/Instagram, please contact me as we're looking for diverse traffic sources!
Skype: min.chang@jbskype.com
Telegram: minjb
Brand Spotlight: Pretty Party
Welcome back to another brand spotlight! We have today a brand that enables you to say goodbye to a bad hair day forever. Let me introduce you to Pretty Party; a product that guarantees to help you look fabulous and feel the best. These celebrity-inspired hair extensions are perfect for everyone at every age! The best part about these premium hair extensions is that they are extremely affordable and easy to put on. In just 30 seconds you can put on one of these hair extensions and look amazing.
Check out our blog post for more in-depth information on the brand!
https://blog.jumbleberry.com/brand-s...-pretty-party/
Now to the good stuff!
Offer Details:
CPA: $40 - negotiable based on volume
GEO: US Only
CVR: 4%
Over 1,000 creatives are available and ready to use!
Traffic Sources Accepted: Facebook/Instagram, Snapchat, TikTok, Google Display
Brand Spotlight: Persona
Hey Everyone!
During these times, it’s become evident that taking care of not only your mental health, but your physical health is of the utmost importance. Which is why we’re so excited to introduce you to Persona!
Persona Nutrition makes taking daily vitamins easy and convenient while expert nutritionists do the work to personalize your routine and meet your needs. Say goodbye to supplement guesswork - get the right vitamins, at the right dose, delivered right to your door (in pre-packaged, biodegradable pouches!)
All you have to do is complete a 5-minute assessment to identify your health & wellness goals, start your subscription to get a fresh supply of personalized vitamins delivered every month, and take daily to stay feeling healthy, strong, and confident!
Visit https://blog.jumbleberry.com/brand-s...ona-nutrition/ to find out more about Persona Nutrition in our latest blog post.
Offer Details:
CPA: $60 - negotiable based on volume
GEO: Most of the globe (contact me for a list of geos)
CVR: 5.4% blended over all traffic sources but DSP is crushing at over 7% atm
Over 1,000 creatives are available and ready to use! Including Kelly Ripa creatives
Traffic Sources Accepted: Facebook/Instagram (outside of US & CA), Snapchat, TikTok, Google Display, Native, DSP
Attention Mobile DSP media buyers!
If you buy traffic on any of the main Mobile DSP's and are already running some of the large app brands and looking for much higher payouts ($50 - $120) with similar conversion rates (5 - 12%) you should test out some of our health and beauty ecom brands like Goli.com, Onnit.com, and PersonaNutrition.com.
Currently, our top-performing campaign, Goli which is a world-leading apple cider vinegar gummies, is converting at 9.34% with $4.67 EPC and doing 300 sales per day with our main DSP buyer!
In-app Video inventory is crushing it with these ecom brands and we are looking for more buyers to keep scaling!
Reach out to me for more details!
Skype: min.chang@jbskype.com
Telegram: minjb
Email: min.chang@jumbleberry.com
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