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Managing drop of performance in Ad Networks (5)

01-21-2021 11:26 AM #1 rewardgroup (Member)
Managing drop of performance in Ad Networks

Hi everyone,

Not sure if the thread is in the appropriate subforum or there's a duplicate thread. If so, please feel free to remove it.

Anyway, my biggest struggle so far has been the constant optimization of push/pop/native campaigns and sudden dips of performance (whether that's drop of number of leads, CPA or something else)

I've been working with Facebook and Google in the past where proper campaign structure is needed and onces set works properly in the long run with certain tweaks and optimizations of course. On the other side, these pop/push/native networks operate in a very different manner, they saturate quite frequently and are unstable in performance.

Let's take as an example Propeller.

I get this feeling that no matter how good a campaign is and no matter how frequently you turn off non-performing segments (zones, device, language, browser etc) it will eventually underperform and is something out of control and on the publishers or platform side.


So my first question is whether you have the same struggles?

If so, how do you cope with it?

To give my input in this, I'll write my steps (not in particular order) of handling the drops

1. Optimize the non-effective segments (turn off zones, geo's, devices, browser, language etc.)
2. Lower campaign daily budget to decrease cost
3. Replace low performing ads with new ones
4. Try different landing page
5. Test completely new campaign

01-21-2021 04:18 PM #2 twinaxe (Senior Moderator)

Swings or dips in performance itself are pretty normal.

Interesting would be to know about what volumes we are talking here.

When you only run small campaigns with only few conversions then each small swing or drop in performance can have much higher impact on your campaigns compared to running big campaigns with hundreds of conversions per day.

01-23-2021 11:47 PM #3 vortex (Senior Moderator)

1. Optimize the non-effective segments (turn off zones, geo's, devices, browser, language etc.)
2. Lower campaign daily budget to decrease cost
3. Replace low performing ads with new ones
4. Try different landing page
5. Test completely new campaign
Good list!

Here's a post that may provide more tips:

https://stmforum.com/forum/showthrea...gn-Performance

Here's one more: If the campaign performance is very volatile and hovering at breakeven or worse overall, and you've tried everything: Check every day after the campaign has been running for a bit (e.g. a couple/few hours) and pause it if it's not doing well, only letting it run if you like what you see. Repeat as needed. Using automation like theoptimizer can really help.



Amy

01-25-2021 01:52 PM #4 rewardgroup (Member)

Quote Originally Posted by twinaxe View Post
Swings or dips in performance itself are pretty normal.

Interesting would be to know about what volumes we are talking here.

When you only run small campaigns with only few conversions then each small swing or drop in performance can have much higher impact on your campaigns compared to running big campaigns with hundreds of conversions per day.
We're discussing ~60 conversions per day with around $1,000 daily ad spend

01-29-2021 12:13 PM #5 cparkpro ()

$1k looks like a solid amount I know that some of my partners use auto-algorithms in 3rh party trackers in order to keep EPC in a good fit.
using trackers is a must-have
but I see dozens of publishers who avoid them
because they think that the services steal their data

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