What to read in 2021 to enjoy quarantine (10)
Because quarantine is coming back soon in the southerm hemisphere, I packed my Kindle with great books.
I actually dug the forum to find these great 2014 threads by @cmdeal
- The Best Books on Copywriting
- What is THE MOST Impactful Book You Have Read Related To Internet Marketing
(Feel free to revive them with your new suggestions.)
Following @shishev post, looks like some are interested, so here is my reading list. If some of you want to discuss about the books and how we can apply concepts it to AM, we can organize some Zoom sessions.
January - Learning
- The Art of Learning: An Inner Journey to Optimal Performance - Josh Waitzkin
- The Talent Code: Greatness Isn’t Born. It’s Grown. Here’s How. - Daniel Coyle
- A Mind for Numbers: How to Excel at Math and Science (Even If You Flunked Algebra) - Barbara Oakley
- Mastery - Robert Greene
February - Copywriting
- Breakthrough Advertising - Eugene M. Schwartz
- CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone - Drew Eric Whitman
- The Boron Letters - Gary Halbert
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters - Joseph Sugarman
March - Systems Thinking
- Work the System: The Simple Mechanics of Making More and Working Less - Sam Carpenter
- Thinking in Systems: A Primer - Donella H. Meadows
- The Checklist Manifesto - Atul Gawande
- How not to be wrong, the power of mathematical thinking - Jordan Ellenberg
April - Productivity
- The Effective Engineer: How to Leverage Your Efforts In Software Engineering to Make a Disproportionate and Meaningful Impact - Edmond Lau
- Essentialism: The Disciplined Pursuit of Less - Greg McKeown
- The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary Keller
- The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal - Jim Loehr
May - Problem Solving
- Decisive: How to Make Better Choices in Life and Work - Chip Heath
- The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving - Barbara Minto
- Zen and the Art of Motorcycle Maintenance: An Inquiry into Values - Robert Pirsig
- Strategy Plain and Simple - Evan Vaughans
June - Human Mind / Psychology
- Predictably Irrational - Dan Ariely
- Brain Bugs - How the Brain's Flaws Shape Our Lives - Dean BuonoMano
- The Psychology of Human Misjudgment - Charlie Munger
- Thinking, Fast and Slow - Daniel Kahneman
July - Biographies
- Spam Kings - Brian S. McWilliams
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life - Scott Adams
- Delivering Happiness: A Path to Profits, Passion, and Purpose - Tony Hsieh
- How to Win at the Sport of Business: If I Can Do It, You Can Do It - Mark Cuban
Aout - Copywriting 2
- Tested advertising methods - John Caples
- Ogilvy on advertising - Ogilvy
- Big Book of Business - Ben Settle
- Scientific advertising - Claude Hopkins
September - Studies + Analytics
- Dataclysm - Christian Rudder
- Spent - Geoffrey Miller
- Algorithmic Marketing – Artificial Intelligence for Marketing - Ilya Katsov
- Lean Analytics - Use Data to Build a Better Startup Faster - Alistair Croll
October - Misc
- The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell
- Creative Mischief - Dave Trott
- Predatory Thinking - Dave Trott
- Evil by Design - Chris Nodder
November - Human Mind / Psychology 2
- The Power of Habit: Why We Do What We Do in Life and Business - Charles Duhigg
- Mindless Eating: Why We Eat More Than We Think - Brian Wansink
- Nudge: Improving Decisions About Health, Wealth, and Happiness - Richard H. Thaler
- The Paradox of Choice: Why More Is Less - Barry Schwartz
December - Sales
- Secrets of Closing the Sale - Zig Ziglar
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies - Chet Holmes
- Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship - Mahan Khalsa
- The Trusted Advisor - David H. Maister
Geat list Jeremie.
I'd myself put Scientific Advertising higher up in the copywriting list as both the Ogilvy and Halbert reference to him and his legacy in their writings.
And also, since you are willing to dive into more than Cashvertising if it comes to copywriting, leaving that one at the end might be a good idea. Cashvertising is just a summary / blueprint of the principles taken out of the other copy books.
Anyway, let me share a backlog that is stacked up on my printer, silently waiting for me.
It's not that motivating for me to read just for the numbers so... I didn't put any time constraint to finish them.
I'm trying to write up a summary posts on my blog after finishing any of the books to imprint the most valuable pieces of information inside my memory.
I prefer to read using paperback, so I ordered them all phisically.
I dream of having an in-house library room and putting those up there would fill me with nothing else than gratitude and pride.
Here is the list:
Ben Settle - Email Players Skema Book
John Caples - Tested Advertising Methods
Victor Schwab - How To Write A Good Advertisement
John Caples - Making Ads Pay
The Robert Collier Letter Book
Joseph Sugerman - The Adweek Copywriting Handbook
Miles Young - Ogilvy On Advertising In The Digital Age
Benjamin D Suarez - 7 Steps To Freedom
Ben Settle - List Swell
Richard G. Nixon - The Lazy Man's Way To Riches
Gary Halbert - How to Make Maximum Money In Minimum Time
And the one's already finished:
Eric Whitman - Cashvertising
Claude Hopkins - My Life In Advertising & Scientific Advertising (two books)
David Ogilvy - Confessions Of An Advertising Man
David Ogilvy - Ogilvy On Advertising
Gary Halbert - Boron Letters
WOW, looks like we have some hardcore readers here on the forum. I seriously don't understand where you find the time to read this much 
Originally Posted by matuloo
I used to read so much, like 2-3 books a week but the last couple months pretty much only 1 book a month.
Make hay when the sun is shining has been my motto and it seems like somewhere is always sunny in the AM world.
Subbed to this thread - so many to add to the list.
Have read a few of these books from Jeremie's list, on first glance these have had a serious impact (but nearly all are dope):
Thinking, Fast and Slow – probably the highest impact book I have ever read. Has had a drastic/real implication on my thinking and communication, not exaggerating.
Essentialism: The Disciplined Pursuit of Less – really helps you stay organised and a lot less stressed. Especially if you're an overthinker.
Zen and the art of motorcycle maintenance is just freaky.
All of the books under psychology, systems, productivity etc. are great.
From Plutus' list – pretty much all should be read by any marketer.
I haven’t read a book of him, but I watch his interviews a lot on YT: Thomas Sowell. What a man that is.
Its mostly about economics, politics, equality tho’.
In our garage we have thousands of books and many more books inside the house.
Will add a list of some of my books that are related to advertising/psychology/science stuff later.
A must-read for psychology:
Influence - Robert Cialdini
Also, pretty much anything else written by Cialdini is really good to, especially Pre-suasion
Sent from my iPhone using Tapatalk
Originally Posted by twinaxe
Originally Posted by bhal07
Also interested in @twinaxe 's list
Home > General > Affiliate Marketing Forum