From $0 to $10k daily profits by end of March! (4)
Hello Everyone,
A bit about me: I’ve been in the affiliate marketing space for quite some time. I haven’t ran on FB in over ten years but I was able to get my hands on a legit FB agency account (please don’t ask me where, I won’t be able to get anyone else one) and getting campaigns and ads live is quite easy for WH offers.
Goal: End of March 2021 minimum of $10k/day in profit.
Niche/Vertical: Ecomm products - Health
Offer from: Mostly running affiliate network offers (verve, carousel, etc.)
GEO: US
Traffic: Facebook
Offer Payout: $50
Okay so we started promoting a new Health offer on Facebook, targeting Females 35+.
Campaign Setup:
(This is testing phase so keeping things simple to see if there is any potential. This is the 5th offer we've tested and it is showing promise so I'll focus on this one)
Six interest targeted campaigns. Audiences between 1M - 4M.
Basically one ad set with 3 ads per campaign. One static image, 2 video ads. Each campaign is built around an audience interest.
The same static and video ads are used for each campaign.
Video ads take time to make so we are making new ones daily so we will be testing more ads.
Daily budget per campaign $75 (I think this might be too low but open to feedback).
Day One, Jan 19th, results:
Ad CPCs ranged from $0.55 to $1.55.
One of the campaigns generated 2 sales at a CPA of $8.15 on one of the three ads. CPC on that ad was $1.36. Same ad today is now at $1.09.
ROI on the converting campaign was 48.57%
CTR on the pre-sell lander is approx: 19% so pretty terrible. If we can get this to 30%+ it will dramatically increase our ROI.
Overall results across the 5 campaigns (the last one did not generate traffic since it took longer to get approved):
Spend: $287
Rev: $104
Loss: $183
ROI: -63.76%
Overall not bad. We’re seeing pockets of success and also where we need to improve.
My Takeaways:
-Need to test more ads to get the CPC lower
-Need to test more pre-sell pages to increase the lander CTR
Questions:
How many ads should I be testing? How many static vs image? Is there a specific CPC I should be shooting for?
How quickly do CPCs go up on FB?
Is my budget currently high enough to get the data I want to eventually scale this campaign?
How best to scale the campaign? I know FB wants 50 sales in 7 days for the pixel to learn, so once we see conversions coming in we’ll do the math and set the budget accordingly.
I’m doing interest targeting by campaign. Should my ads be targeted to those interests (i.e. more of a hiking ad for hikers and more of a running ad for runners?)
Should my lander also be targeted to those interests? Will that help to increase CTR and conversion rates?
I’ll try to post as much as I can. I’ve been in this industry for some time and I’ve been focused on App Installs the last 5 years so I’m use to strong monthly revenue and profit numbers. FB and general display buying has been something I haven’t done in quite some time so just learning everything as quickly as I can.
I’m also looking into lead gen on FB so if I decide to also jump into that I’ll post a follow-along for that as well.
Any and all questions/feedback are welcome.
Here are the results for Jan 20th:
We're still focused on the health product as outlined in my first post:
Campaign 1: Spend, $31, Rev: $0, Lander CTR: 15%
Campaign 2: Spend: $75, Rev: $0, Lander CTR: 22%
Campaign 3: Spend: $68, Rev: $300, Lander CTR: 23%, ROI: 359%
Campaign 4: Spend: $45, Rev: $0, Lander CTR: 16%
Campaign 5: Spend: $5, Rev: $0, Lander CTR: 13%
The campaign that popped with 6 sales and $300 in revenue is the same campaign that generated 2 sales on Jan 19th. There are specific interests in that audience targeting that are generating all those sales.
We have duplicated that campaign and set the budget at $200/day and targeted the audience interests that generated the 8 sales over 2 days to see if we can scale the campaign a bit.
We turned off two of the campaigns that had spent close to $100 with no sales.
We are continuing to test new ads, video and static.
We also dug into the converting audience interests and found similar interests so we'll be setting up additional campaigns around those interests.
We'll also be testing landing pages specific to the interests we are targeting (i.e. if the audience targeting is hikers/hiking we'll make it more about hiking/hikers than a general lander) to see if that type of relevancy increase LP CTR and CVR.
It's great to see the campaign jump so much day over day. I'd like to see at least 7 days of consistent conversions to see where the ROI lands to know if this will be a winner or not.
Overall I'm happy to see these results. Audience targeting definitely makes a difference when it comes to conversion rates.
If the targeted landers make a difference we may revisit the other interest group campaigns we paused and see if that helps to generate conversions for them.
I'll be back tomorrow with another update.
What cpa-network do you work?
I will follow it bro, wish u good luck!
Very interesting @dunkeldonuts! Really eager to see how big you can scale this one! Thanks for starting this follow-along!
As for the number of ads: Again, depends on the situation. For example if you have a lot of very different interests/audiences to test, using different angles, then you'll need to test more ads. Static images and videos are both worth testing - video ads are all the rage, but I've seen static images outperform videos. It really depends on what you're promoting and how good the individual image or video is.
If so, then yes, $75 daily budget is more than enough. All you're using this campaign for is initial testing, not for scaling.
I’m doing interest targeting by campaign. Should my ads be targeted to those interests (i.e. more of a hiking ad for hikers and more of a running ad for runners?)
Should my lander also be targeted to those interests? Will that help to increase CTR and conversion rates?
So you're duplicating the campaign and assigning a higher budget. Here's something else to try: Duplicate the adset into a CBO campaign 5 times, i.e. create a new CBO campaign containing 5 instances of the same adset, and set the daily budget to $100.
Ideally, at least some of those will be profitable. You would want to turn off the ones that aren't.
I learned this method from Nick Peroni - credit goes to him.
I know you have ample experience with FB, but if you haven't run FB for a few years, you've GOT to try CBO. When they do work, they work very well.
You can use this technique for any interest/adset that has made at least 3 conversions at 3x RoAS or better, with a large enough audience size of 500k+ (of course the larger the better).
And when you have enough data to build LLAs, you can apply the technique to the ones that meet the "3+ conversions 3x+ RoAS" criteria as well.
Further: For each CBO that has steady performance, you can duplicate the campaign and set it to a higher budget. Nick Peroni suggests doubling - going from $100 to $250 to $1000. He suggests to leave previous campaigns running (as long as they're profitable) after duplicating at higher budgets. And as before, in each of these duplicate campaigns, you'd want to pause adsets that aren't profitable. (When duplicating to a new campaign at higher budget, turn all 5 adsets back on again.)
He suggests to stop at $1000/day budget because audience saturation may already be an issue with so many campaigns targeting the same audience, so we won't want to push the limits.
And of course if a duplicated campaign performs poorly, you would stop duplicating that into the next higher-budget camp.
Hope that helps! Have fun! And please do keep us posted on progress!
Amy
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