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Vimmy: Interview with Erik Gyepes [Push, Testing, 2021] (12)

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Hey guys,

Hope everyone is doing well!

As you may know from the past, I'm a big fan of push traffic and in the past I have made some content in this sub-forum that seems to be still read by people.

Push is still alive and kicking in 2021 and I'm always on hunt for new and potentially good traffic sources.

Somewhere mid-2020 I discovered this new network called Vimmy (they got both push and pops) and I had almost forgot about it for another financial quarter until my tiny test spend appeared on my bank statements when I decided to give it another go.. (the story is below in the interview).

Guys from Vimmy approached me and I answered some of their questions.

They are not on the forums and I think not many people know them, so it might be a good opportunity for everyone running push to check them out.

It's also a good view behind the curtains how guys like me are testing new traffic sources and what mistakes they make We all do them!

If nothing else, here is the interview we did earlier, hope you can learn something:

Erik Gyepes – well known solo affiliate marketer with many years of experience and also a part-time moderator of the STM forum.

In this interview, he shares his personal insights and approaches to work, forecasts for 2021. Also his experience of testing Vimmy, the first of which was very unsuccessful.

We had a completely remarkable case, which I would like to share with other affiliates.

Q: Not so long ago you signed up in Vimmy and launched your first tests. What was your first impression and were you satisfied with the result?
A: Hey! My first impressions of the network when it comes to my early results were not that good as you may know.

I was testing a couple of new traffic sources at the time and I topped up smaller amounts for quick tests. I had no results, so I moved on.

Q: What was your testing budget? Do you think it was enough for your vertical?
A: My testing budget was only around $100 and I divided it across maybe 3-4 geos I think. It wasn’t really that much per campaign/geo combination and of course I got no results, so I moved on and forgot about Vimmy for a while.

Q: Yes, there was a long pause. What prompted you to launch a retest?
A: This is actually an interesting story. I was preparing my paperwork for the accountant and while I went through my bank statements I noticed that I spent only $100 with Vimmy. I then checked my tracker and I decided to top up again, but now at least double the amount from last time and do another test round.

Q: And what were the results? What did you do to make the campaigns profitable?
A: This time I started to get results and I started adding more funds. The problem wasn’t really the traffic, because traffic is overall good.
This just shows how important it is to spend money and do proper testing. Many people, including me sometimes, just do quick & dirty tests, get no results and call it a day.
There are many traffic sources and each of them can work. Maybe not all verticals or all geos will work, but if you keep testing you will find a winner.
The main reasons I got profitable were:

• I run more tests with more budget allocated to each campaign
• As I get more data I started to cut bad placements
• I started playing more with targeting, for example user age and OS and also with bids

Q: What advice would you give to other affiliates based on your experience with Vimmy?
A: Don’t make quick decisions and give it some time 🙂

Q: What do you need to adapt to when working with push notifications in 2020? Meaning the presence of high competition and an easy opportunity to see competitors’ creatives in spy services.
A: Yes, the competition got much bigger, the users aren’t engaging with ads as much as 2 years ago, so the CTR’s are lower.
To be competitive you must keep testing, come up with new and fresh creatives. Those can give you some initial boost to your campaigns and make them stick.
But I think you should do this anyway. A Lot of people depend on spy tools these days, and they will rip your creatives, so the saturation will come much faster.

Q: Bot traffic. Has it started to increase in push notifications? What services do you use to identify bots?
A: Yes, there are some bots, but it’s not that bad as for example on pops or even the new in-page push ad format.
Usually there are some bad actors (publishers) who try to game the system. They keep creating new placements and suck out money from our campaigns. You have to watch for those and keep blocking them and reporting to traffic sources.

Q: What keeps you one step ahead of your competitors?
A: As a solo affiliate a can’t compete with huge media buying teams, but what keeps me ahead is automating as many processes as possible. Also, I try to keep my eyes open on the industry and be up to date with all the things happening.
Good sources are forums like STM, various Facebook groups or email newsletters that monitor the space.
And then also conferences are probably one of the best ways to help you stay in the game for long term, though in these COVID-19 times it’s more difficult.

Q: Good push network. What does it look like?
A:

• has a good targeting and blacklisting options
• you have someone who you can always talk to (AM)
• has big volumes (half of success, sometimes beats first 2 points)

Q: Prospects for push traffic in 2021?
A: It’s hard to say as it’s all in the hands of Google and it’s Chrome browser, that’s where the majority of the volume comes from.
Push was supposed to be “dead” by this year already and it’s still around.
However, there are always new updates and changes coming out. I think this format is not going away that soon, but it will be more regulated and limited over the time. It might also get harder to collect new and fresh subscribers and keep the existing ones engaged.

Q: Top 3 mistakes when working with push notifications?
A:

1. Going too broad with user age targeting. I recommend targeting fresh users at the beginning and go from there.
2. Making conclusions too early, push ads are delivered fast, but take time for the clicks to come as it depends from the individuals who received them. Sometimes they can open them with a longer delay. This can also cause over spends (late clicks), so count it in.
3. Not testing enough a good creative can make or break a campaign.

Q: And at the end of our interview, a portion of motivation for those who are still reading, but do not dare to start working with push traffic. Can you tell me what ROI you can do in push notifications now?
A: The ROI I think highly depends on many factors such as verticals, geos, bidding etc. You can get a high ROI campaign, but the volume might be low. But on average you can expect something 20-50%. Which I think is a not bad return on your investment as it’s on a daily basis 🙂

Erik, thank you for agreeing to share your experience with the readers. This is very useful information! Good luck and have a nice day.

You are welcome, wish you all the best and as it’s holidays time I wish you all Merry Christmas and Happy New Year!

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Great, what is best vertical now on push ?


Sent from my iPhone using STM Forums

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Hey,

Many verticals works great on push from sweepstakes, dating, finance to gambling, nutra etc.

It's just matter of giving enough time to mastering it.

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Great interview!

It's always good to know that even master affiliates like Erik still do quick and dirty tests, small budget testing, and still make mistakes like us mere mortals

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Awesome interview

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Oh yes, whoever says they don't make mistakes is simply lying

And small/quick tests are great for getting an idea about the quality and distribution of traffic of a source you've never worked with. For example, if you run a quick test and all the traffic comes from 1 or 2 placements, that's not a good sign. For these small tests I always try to to focus on assesing how much bot traffic there is in rotation, if it's too much I don't feel like dedicating more budget to it etc... Small test definitely isn't enough to get the complete idea, but for quickly screening a bunch of new sources, it's good enough

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Of course I do and a lot.

And sometimes even more than someone who is just starting out and just freshly read and memorized all the forum guides and rules.

Over the time you may think you already know everything, but that is dangerous as you will start to make mistakes, only they not hurt as much as in the beginning, because you are used to lose money.

That's why I love to talk with people who are starting out and are asking interesting to the point questions, then I have to think back and many time I realize the things I'm missing in my processes.

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Nice interview, let´s see how the push journey goes in 2021

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We might be sitting on a time bomb, where the detonation time is unknown. Enjoy the ride while it lasts.

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Yup, predicitions here and predictions there.

In the end we only know when it alrteady has happened

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@erikgyepes Thanks so much for posting this awesome interview!

Will check out Vimmy - sounds like a great source to test! Just curious: Have you had a chance to test their pop traffic as well?



Amy

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Sorry for the delay!

I tested their pops, but it was somehow not good fit for my funnels.

Even they technically sent just 1% of bots, my LP's CTR was just too low (across 4 geos).

But as you know, these things could be different from case to case.

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