Revcontent - Running Without Traffic Pacing? (5)
I have always used traffic pacing out of habit and have just started to test not using it as I'm not hitting all budgets. Without using it I see way lower EPC's even when using on small proven whitelist with high possible inventory. Plus the spend is not much different to when I had pacing on.
When do you guys use pacing on revcontent and if so what were results vs having it off?
If you turn on pacing with an average low bid, most of the time you will not hit the daily budget. Most RC reps suggest to turn off pacing and increase bids.
I've seen two scenarios worth taking in consideration after their major inventory/system update:
1 - Seasoned accounts: Generally able to get a wider traffic inventory and able to still run on avg. low bids.
2 - New accounts: Limited traffic inventory, as well as "avg. high bid" required.
If my mind doesn't play any weird games and remember this correctly, last time I was on a call with a senior RC rep, was told that after their system update new accounts must go over the $2k spend range in order to get access to a wider inventory. Not sure if it was monthly or overall ad spend, but the point was that the more you spend the wider the inventory is.
Also, still related to relatively new accounts is the case where RC applies some default inventory limitations, presumably making available premium publishers first, then make more inventory available as the ad spend grows.
Another trend I've noticed around the end of Q3 2020, is that most of the offers that were not fine with push traffic, while not being able to run on Taboola, Outbrain or Gemini without cloaking, started increasing their spend on RC. Upping the bidding competition to an Avg. CPC ranging between $0.7 - $1.4+ for high payout offers and high spenders.
I believe the best approach on RC nowadays would be to start with a medium high CPC then optimize most of the bids on the widget level, rather then trying to manage it from the campaign level. This should help in both, reaching the daily spend budgets, as well as improve the CPC/EPC ratio.
Curious to hear what other (more active) RC media buyers opinion is...
Originally Posted by platinum
If its a old camp you already know which hours are working best hence optimising for that period only is good.
we generally suggest our users to use even pacing when the camp is hitting caps within 2-4 hours, so it always based on the traffic vols.
If you are not getting much traffic even after switching to ASAP, try increasing your daily budget, that will help in increasing traffic.
I have noticed crazy fluctuation based on time with offers is it a standard practice to use theoptimizer to gun up bids / budgets during these times with no pacing?
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