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Getting my first campaign off the ground (35)


01-25-2012 03:55 PM #1 starrmikeh (Member)
Getting my first campaign off the ground

I should have started this thread a couple of weeks ago when I joined the forum. Better late than never though..

GOALS:
-Make $50/day (short term)
-Learn as much as possible/collect data, this way I can become self sufficient and stop calling on friends to help me out with this stuff (but I suppose there will always be road blocks
-Eventually make $100/day, $500/day, and eventually $1,000/day.

So far what I've done:
-Read a bit of material
-Opened up a new credit card for all business expenses. This should make things easier for me on next years tax season.
-Got accepted into A4d, EWA, Wolfstorm
-WOrking on an international dating offer (will get this campaign up and running by tomorrow the LATEST)
-Created LP, outsourced all of the tech stuff, set up all of my tracking stuff (I'm using P202).
-Got the link from P202, I'm ready to enter it into Facebook.
-I have to finish up my creatives for Facebook. I already set 12 ready to go images on Photoshop

My biggest challenge so far has been all of the tech stuff. I will update this thread every day. Hopefully by the end of February I will at least be breaking even. Any/all feedback would be appreciated!


01-25-2012 04:20 PM #2 scotchsales (Member)

Sounds like your off to a very solid and well organized start. Just don't forget to throw in some time doing demographic research in there. It's a lot easier to advertise to a market you know and understand than take the typical shotgun approach.

Just set a decent budget and resist the urge to micro manage campaigns until you collect a decent amount of data.

Hopefully all gets approved for ya. and good luck!


01-26-2012 04:49 PM #3 brodgers (Member)

Did you launch your campaigns? It's important when starting out (and really all the time) to hold yourself accountable to your words. I mean if you don't, who will?


01-26-2012 09:14 PM #4 starrmikeh (Member)

Thanks for the words of encouragement and the advice. I appreciate ANY feedback I get from others, ESPECIALLY if it will potentially help me build a fortune.

-I got my creatives approved- for some reason the company I'm going to be advertising required that they look over my shit...Whatever, I'm good to go now. (I won't give out details on this forum about which advertisers I'm working with, or my angles, etc). I have to do now is set up an SSL certificate, then launch my campaign on facebook! My affiliate manager told me that he's had better luck on facebook by direct linking; I already set up a BADASS landing page, and paid people to translate/slice it, so I'll split test my LP vs. DL. Will see how it pans out.

I'm tempted to test out the same offer on POF, but I think it will make my life easier and keep me more organized if I only stick with "dating offers on facebook." At least for the first month or so.

-Yesterday I found another int'l dating offer that interested me. The companies reputation isn't as big as the one I'm already testing (well, will be testing within the next 12 hours once I get it up on facebook), but the payout is bigger and I have some nice ideas for it, so it can't hurt to try it out.

I outsourcing a lot of stuff for my campaigns (tech stuff mostly), so naturally I'm going to have to wait a day or 2 before I can launch anything new. As I wait for my new friends in Bangaladesh to complete their work, the best thing I can do is work on setting up new campaigns.

-I work as a substitute teacher- I'm going to set up direct deposit so the money I make from work goes into my "business" bank account. I want to have a huge budget for testing. I hate working 'regular' jobs, so this MUST work. I will spend whatever is necessary in order to get good at this stuff.

-Now back to the money. Time to get this SSL certificate set up, and to write out some creatives for a second campaign.


01-28-2012 07:49 PM #5 starrmikeh (Member)

Yesterday my first Facebook campaign was up and running! It didn't go as well as I hopped. I set up 10 different ads- all the same headline/copy, but different images. I wrote out about 10 different texts for the ads, but I forgot to consider that there is a character limit on facebook. Only 1 of my ads was able to fit. I was in a rush/really wanted to get something going, so I put up the ad anyway. I let the campaign run for a day and paused it. Most of my ads barely got any clicks. One of them had a CTR of 0.050%. I only had 3 conversions. My ad that actually converted had a -75% ROI. I'll run this campaign more, but I'm definitely going to switch up the ad text.

I am also going to start finding pictures/writing ads for another campaign I want to test. I will write up a LP for this as well. For the next month I'm going to resist the urge to test out anything other than: dating offers on Facebook.

A friend of mine has been helping out with pretty much all of the technical stuff. THe tech stuff confuses the hell out of me, but I need to learn how to do it myself. I Think mastering the tech stuff will be my biggest obstacle in being a successful affiliate marketer. I need to create more checklists.


01-30-2012 12:58 AM #6 starrmikeh (Member)

My campaign is doing awful. I put up 10 ads. Same text but different images. Only 1 of my images had significant results. I deleted most of the ads except for the 2 that had a decent amount of clicks (both had the same image). I am going to write up new creatives and use the same image. Hopefully this will make a difference. I am still not sure exactly what/how to properly split test, but I'll figure it out from trial and error.


01-31-2012 01:19 AM #7 starrmikeh (Member)

My original campaign is still doing poorly. Yesterday I deleted a bunch of images, but I only put up 1 new ad. I used the same picture as the ads that got a lot of clicks (but low CTR), and I changed the ad text. My new ad did not get many impressions (I bid on CPM on Facebook). I need to split test more things. I don't want to stop running this campaign yet. It's only been going for a few days, and I still need to split test more things!

Right now I am working on setting up a new campaign. I just collected 16 images from google images, and I plan to spend the rest of the night editing the images in PS. Tomorrow I will write out an ad copy and set up a landing page. My goal is to get this new campaign up on Facebook by THursday (I'd say wednesday, but it depends on how long my friends in India take to finish- I'd rather outsource a lot of the technical stuff than learn how to do it).

I realized today that the more capital I have in the bank, the easier it is for me to not hold back, and to test out new stuff. I should be getting my first pay check from work sometime this week, so actually seeing the money in the bank will be good for me. I want to give myself $700-$1,000 a month for testing.

Time to get back to work.


01-31-2012 01:54 AM #8 scotchsales (Member)

As a newbie I would highly recommend giving CPC bidding a shot as well.


01-31-2012 02:05 AM #9 starrmikeh (Member)

I will try CPC. The reason I'm doing CPM is because I'm sticking with international dating offers. I will split test my campaigns with new images, new texts, LP's vs. DL, then all of this again but CPC vs. CPM


02-01-2012 01:22 AM #10 starrmikeh (Member)

-last night I found 15 images from Google Images and edited them in Photoshop- all images are sized up, edited, and ready to be put up on Facebook. Today I worked on (and am still working) my landing page. This landing page is a bit easier to make than my first one. Reasons being that I'm using the same template as I used last time, so all I'm doing is changing the color scheme, pictures, and text. The dating offer I'm advertising is all about "hooking up without commitment," so I'm taking a completely different angle than I am on my other campaign. I'm not quite sure if a "hook up and have casual sex" dating site will pan out well on Facebook, but there's only 1 way to find out... I'm hoping that when it comes time to do the tech stuff (setting up tracking, etc) things are easier this time around.

-My first campaign: Facebook says that I am at my "daily spend cap hit" so over the past 24 hours I have had 0 impressions. Maybe I have to increase my CPM + CPC bids and also raise my daily spending limit. At 10pm I will stop working on my new campaign and will tend to this one.

-Starting this thread has been surprisingly beneficial. It is actually forcing me to be more accountable. I have big goals, so I have to work my ass off if I want to reach them in time.


02-03-2012 06:43 PM #11 starrmikeh (Member)

I realized that I need to stick with ONE vertical and ONE traffic source for now. I am going to stick with my original campaign until I start profiting from it, or until it's completely dead. I am going to split test multiple things- new images, new ad copies, etc.. I can't give up on the campaign after 3 days. I am not going to work on anything else just yet.. Yesterday I found about 35 new images to test out. Right now I'm editing the images on Photoshop. After I finish this task, I'll think of new ad copies to write. After that is finished I need to figure out how to do the tech stuff by myself (as opposed to asking my friend to do it for me).

I think it's important that I keep things very simple for now. If I try to do too many things (i.e. running multiple campaigns when I can barely even manage 1), I'm going to get lost. No bueno.


02-04-2012 07:43 PM #12 starrmikeh (Member)

Game plan:

-Focus only on ONE campaign for now (if I cannot even manage 1 properly, what's the point in working on additional tasks).
-4 ads per campaign, 4 campaigns per day (split test 16 new ads per day). At least 100 new ads per week.
-When split testing, I will keep everything constant, except for ONE variable. To start off, I'll keep the ad copy constant and test out new images. I'll weed out the images with abysmal CTR's and replace them with new images. For the images with respectable CTR's, I'll test those out with new ad copies. When I find a nice combination of image+ad copy, I'll try out new CPM's. I will document everything by hand in my notebook. I will also be meticulous with details. I'll write down the day of the week and time that I submitted my ads. All of this stuff will make a difference while I'm gathering data.

Today
-I was billed for STM. This marks the beginning of my 2nd month on this forum! unfortunately I did not utilize it enough during my first month.. it is not cheap for me, so I must take things more seriously and work smarter. After speaking to an affiliate friend last night, he explained to me that naturally I am going to have down time. For example, just now I submitted my ads to Facebook, so until they are approved, there is nothing I can do but wait.. During this downtime, I'll read the forum. I will spend at least 20-30 minutes every day reading through the forum and searching for gold.
-Used onehourtranslation for 2 of my ad copy's. O.H.T. is way more expensive than the guy I was using on Fiverr, but OHT only takes 1 hour (it took more like 20 minutes today) as opposed to 24 hours from my person on Fiverr.
-3:05PM- submitted 16 new ads to facebook (4 new campaigns). I used the same ad copy, same CPM, and 16 different images.
**I set my daily budget to $20. Will I get enough impressions on Facebook for 16 different ads if my budget is only $20?
-->If I set my budget to $20/day for FB, my monthly FB spending should be $600. I pay $99 for STM and $40 for hosting. If I spend $50 on other things (translations, slicing my LP's, etc), this will put me at about $800 spend per month.

***EDIT-
Last week I already tested out about 10 different images. I paused my campaign for a few days, but I don't want all of that data to go to waste.. One of the images got a CTR of 0.176, the rest were below 0.01%. I just paused all 16 of the new ads I put up today, and instead I am testing out 5 different ad copies with the same image. Whichever ad copy converts the best, I'll use that one with my new images


02-05-2012 10:58 PM #13 starrmikeh (Member)

I had a bunch of ad copies translated from onehourtranslation. In English they were within the character limit (Facebook ads), but when translated they were too long. Well half of my ads were fine, but the other half were too long. I ended up using google translator for the ads that were too long. Regardless, all of the ad copies had a shitty CTR. Just now I submitted 3 new ad copies to onehour translation. Once again, only 1 of them was short enough for Facebook. One of them I tried editing myself, but it probably sounds funny. The 3rd ad was too long after I had it translated. Next time I pay for translations, I need to be extremely specific, and say not to add fancy words to my translations and to keep them looking EXACTLY as I sent them in. I'll let the 2 new ads run until tomorrow. I'll take the ad copy with the best CTR (all of them have bad CTR's) and test that out with new images.

I wish there was more I could do during my downtime (waiting for translations to finish, waiting for facebook to approve my ads, waiting long enough to get sufficient data), but I guess there's nothing much else I can do besides wait.

I'm going to start reading Ca$hvertising.


02-05-2012 11:16 PM #14 403flux (Member)

Next time specify a character limit for them to work with, they are good about it.


02-07-2012 01:16 AM #15 starrmikeh (Member)

Yeah, I had OHT redo the job, but this time I was more specific with what I wanted. They fixed it up without question.

So far I've spent $43.38 on this dating offer I've been working on, and have made $4.23, putting me at a -90% ROI. I don't like these stats, but at least I can say that I've made $4.23 online. Regardless, this is my first ever campaign, so I'm doing nothing more than learning how to properly collect data. I'm going to split test some new ads.

Over the past couple of days I've put up a few different ads with the same image and different ad copies. The best one so far got a CTR of 0.039. I'm going to use that ad copy as a control, and split test 8 new images- 2 new campaigns, 4 ads each. Each campaign will have a $4/day limit. I'll run these new images for a bit, eliminate the ones that completely suck, then split test some more images. If I had a larger budget I'd be able to test out more things quicker. Oh well. I must remain positive. I've only been trying things out for a couple of weeks, so I can't expect to get good overnight.


02-08-2012 01:01 AM #16 starrmikeh (Member)

Last night I put up 2 new campaigns on Facebook (same campaign I've been running- Be2 Mexico). 8 new ads, all with the same ad copy, but different images. The best new ad I put up had a 0.029% CTR. The old as I used as a control had a CTR of 0.044%. I had 1 conversion. Yesterday I spent $9.50, and made $0.45. EWA shows that I had 1 conversion, but P202 is not showing my conversion. I'm still not 100% sure how to use P202. How do I see which specific ads converted?

I have been bidding CPM. It's only $0.09 CPM for Mexico

Just not I set up 2 new campaigns on facebook. I'm using the same ad that had a CTR of 0.044%, but put up 8 new images with the same ad copy. I have a total of 36 images (last night/today I realized that 8 of my 36 images are garbage). I think I understand the basics of split testing, but I am still confused on how to PROPERLY do it.

I think this Be2 30+ MX campaign is a loser, but I'll stick with it for a couple more weeks, just for the sake of learning how it's done. I've only been testing properly for a couple of days, so it's not yet fair to say that it's a complete losers.

I'm reading Ca$hvertising.


02-08-2012 03:04 AM #17 starrmikeh (Member)

MUST-DO LIST FOR TOMORROW:

1. Meticulously organize my finances (will use MS Excell to create spreadsheets). Spreadsheets will include: daily spend on advertising/other supplies, Revenue, ROI.

2. Use MS Excell to organize all campaigns (advertisements) that I put up. I am starting to lose track of things. I need to update this spreadsheet daily. It will include everything about my campaigns, including: Impressions, Clicks, CTR's, URL's, Conversions, etc.

3. Figure out more about how to use Prosper202. I understand a lot of the basics, but I'm still a bit confused about it.. specifically, how to see which ads are converting, at what time did they convert, etc.

If there are any good threads on here about how to organize your finances & campaigns, please share the link! (I'll search the forum too, of course)


02-09-2012 02:10 AM #18 starrmikeh (Member)

Just now I checked up on my new campaigns from last night. Once again, shitty CTR.

-I just placed orders for new ads on Facebook. I set up 2 new campaigns, and added an ad to an existing campaign. 9 new ads total. I split tested a bit differently with some of the ads. On the existing ad I kept one of my old ads up (my control). I added a new ad to the same campaign- this ad is the same image & ad copy as the control, except I made the targeting more specific to my angle. Logically it makes more sense to target a more specific population, except that now my target group is about 25% smaller than before. Not sure how it'll be possible to scale this up if it does work, but I guess I'll figure that out when/if the time times.

-I added a new campaign (1); I set up 4 ads- same ad copy as the control, but new images. I added another campaign (2) which was the same as this one, except I made the target population more specific. We'll see how this turns out. The third campaign (3) I set up has the same ad copies as (1) and my control ad, but I put up new images.

-My daily spend for all of these campaigns by the end of tomorrow will be $14 total. 0 conversions yesterday. -100% ROI!


02-10-2012 02:34 AM #19 starrmikeh (Member)

last night I put up the campaigns I described in my last post. Once again, I did not have much luck with anything.. not even when my targeting was more specific. I did get 1 conversion (another $0.45 in the bank!), but I'm not even sure if it was from the more specifically targeted ads or the others.. I need to play around with P202 a bit more.

-I'm not 100% what to do with this campaign, but I have to keep trying out new things. Right now I'm going to create 3 new campaign:
(1). For the first one, I'll put up 4 new ads- I'll take 4 images with the highest CTR from my other campaigns, and use the same ad copy. This will be my control.
(2). For my 2nd campaign I'll use the same images as the ad I just described above.
(3). For my 3rd campaign I'll use the same images and (new) ad copy as the 2nd campaign, but I'll try out more specific targeting again. My CTR's were equal or even worse when I used more specific targeting, but I did get a conversion from less impressions, so I want to test it out again.

-This week I worked a LOT at my day job, so I'm going to put more money towards testing. Also, I think I'm going to put 100% of my tax refund towards testing.

Can't stop now!


02-13-2012 12:39 AM #20 starrmikeh (Member)

I forgot to post yesterday. Infact, I didn't do any work yesterday. No bueno.

Today was also a lazy day. Right now I'm waiting for One Hour Translation to finish up some new ad copies. I showed my creatives to my affiliate friend, and he pointed out that they aren't really centered around the person reading my ad. (Readers of my add will ask themselves "what's in it for me" and not come up with anything good). I'm almost ready to call it quits on this campaign, but before I do, I want to test out a few more ad copies and a couple more images. If my ads are still <0.01 CTR in a few days I'll cut my losses and try a new angle. I'm still going to stick with Dating offers on Facebook. I'm only getting started..

After my creatives are translated I set up new ads, I'm going to read Ca$hvertising, then go to sleep.


02-13-2012 01:01 AM #21 sm1810 (Member)

ok few pointers... be2MX is pretty tough nut to crack and make profitable especially at that low CTR.. You need at least 0.10 to make anything work. Also be2mx for me was not very profitable, Be2 AR which is paused was a lot better converting offer for me and I used to drop a lot of volume, so if I were you I'd try another be2 offer; also make sure you ask your AM for the facebook only versions

re: p202; you need to have SSL installed on your prosper domain, then you click http://yourtrackingp202.com/tracking...t_postback.php (#8 Get Postback Pixel) --> Universal Smart Pixel select HTTPS then copy that and go to EWA --> My Offers --> to the right of the offer you're running there's an option "Add Pixel" this should solve the conversion issues not showing on your p202


02-15-2012 03:37 AM #22 starrmikeh (Member)

Thanks SM1810. I will run Be2MX until Friday, just terminate if I'm still not profitable. Also, the link you posted does not work.

-Yesterday I slacked off and did not do much. I read a decent amount of Ca$hvertising.
-Today was also a lazy day, although I ready another good chunk of Ca$hvertising. I like this book, I have been noticing a lot of subtleties in advertising that I've never noticed before. I'll definitely try applying the concepts to my own ads. Some of the things mentioned in the book are so subtle, but I guess it's the details that make the difference. Hopefully I'll finish the book by the end of the week.

-From all my testing, there was one image that had a higher CTR than all of the others. I used that image, all 4 of my ad copies, and created 4 new ads, but this time I bid CPC. Payout for Be2MX is only $0.45, and I bid $0.36 on my CPC's. Hopefully I get a high CTR and my CPC costs drop over the next couple of days. I'm running this offer until the end for the sake of learning how to test properly; I've lost all optimism when it comes to Be2Mx, but I'll see how it pans out until Friday...

-YTD I've made $7.81 commission from Be2Mx! I managed to get ZERO conversions on this dating offer on Valentines Day! haha. Hopefully for Valentines day 2013 I'll be killing it with dating offers, and things will be different for me.


02-15-2012 04:31 AM #23 sm1810 (Member)

my link was an example you need to replace yourtrackingp202.com with YOUR p202 domain


02-15-2012 10:19 PM #24 starrmikeh (Member)

I have been running this CPC campaign for the past 24 hours or so. My CTR's are way higher. My CTR's are as follows: 0.105%; 0.096%; 0.052%; 0.048%. I've had a total of 79 clicks from these 4 ads, but only 2 conversions. I'm thinking that it's my landing page that is having issues since I had so many clicks. My plan for tonight is to read some more of Ca$hvertising, then apply what I learn to my LP. I will also try to figure out some more technical stuff such as tracking, and actually editing my LP (php stuff).

EDIT: all of my CTR's have dropped below 0.1%. It will not be worth my time & money to fix up my LP- I think it'll make more sense to start working on a new offer. BUT, before I terminate this offer, I want to split test these ads by direct linking. This will be my last test before giving up on Be2Mex


02-18-2012 08:12 PM #25 starrmikeh (Member)

I'm pausing my Be2Mexico campaign on Facebook. It's been a few weeks and it is still not profitable. Over the past week I've been getting 2-3 conversions per day, but the payout is only $0.45. I can design new landing pages and try to make it work, but at this point I'd rather put that effort into a New campaign (Be2AR), or something similar with a higher payout. I learned a decent amount from running Be2 Mex, but there is a lot that I can do better next time around.

Before I launch a new campaign, first I need to learn basic tech stuff about how the internet works (things such as http vs. https). I am way too confused when it comes to the tech aspect of affiliate marketing; I can't rely on others to help me set things up. For now I'll read around on wikipedia. Articles such as this http://en.wikipedia.org/wiki/World_Wide_Web


02-21-2012 03:23 PM #26 starrmikeh (Member)

I haven't updated this thread in a few days. I spent the past couple of days reading up on internet terms, as I said I would in my last post. I learned about things such as: URL structure, FTP servers, etc. Right now I am reading up on some basic HTML. This will be useful for designing/editing my landing pages. This week I'll put in an hour a day reading up on HTML, next week I'll do some research on PHP.
__________________________________________________ _
I'm done with Be2 Mexico. My best performing ad has only been at a 0.80% CTR. I think I could have made it work if I had improved my landing page a bit, but due to the low payout it wasn't worth it. I am starting a new campaign:

Offer: Be2 Germany (DE)(30+)
Platform: Facebook
Tracking: Prosper202
Payout: $5.15

Monthly Budget: $800
-Translations: ~$30
-Outsourcing: (PHP, slicing my LP, etc): ~$25
-Testing: $600/month. ($20/day)
-Hosting: $20
-STM Forum: $100/month
-Misc (probably for extra testing): $25

Depending on how large my tax return is, as well as other factors, I might increase my testing budget for the month.
__________________________________________________ __________________________________________________

-For this campaign I will need to keep WAY better track of how much money I am spending. I will also learn the ins and outs of prosper202 before I start to spend money on testing.
-If my ads are not at a 0.1%CTR by the time they reach 10,000 impressions, I will most likely kill them

For my demographics, reach is 106,600 people, and CPC suggested bids are: 0.47 - 1.17 USD

Is a $600 monthly testing budget enough for this campaign, or should I find a campaign that will allow for lower CPC costs but a smaller payout?


02-23-2012 09:47 PM #27 starrmikeh (Member)

I'm almost done designing my landing page for Be2 Germany. I had my words translated on the LP, and also had 5 facebook ad copies translated. Next I will find 20 good images to use; these will be used for my LP, as well as my facebook ads. After putting the images on my LP I'll pay somebody in India to slice it up. After this I'll set everything up with Prosper202. This past week I did a bit of research on basic HTML as well as some other basic internet shit (domain structure, etc), so this time I should be able to take care of most of the technical stuff myself.

An important thing that I've been neglecting is accounting. With my last campaign I was not meticulous enough as to where my money was going.. this time around, I plan on writing EVERYTHING down in an Excel spreadsheet. Everything I spend on this campaign will be written down.

Also, I just came across some money (I sold my guitar), so I will be increasing my daily budget! For the next 30 days, instead of a $20/day spend I'll be increasing to $25/day! wooo!

This will be a busy weekend so I'll plan to have this campaign up and running on Facebook by Sunday night


02-28-2012 10:18 PM #28 starrmikeh (Member)

Everything is set up and ready to go for Be2 Germany! I had my ad copies professionally translated on OHT (it was not cheap for this). My LP looks good and links to the offer landing page. Last night I set everything up myself on Prosper202. All of my "computer & internet terminology" and HTML research really payed off on this one. With my first campaign I basically had a buddy of mine do all of the tech stuff for me, but this time around it made more sense and I was able to do it myself. I'm feeling like a boss right now. I'm ready to put some ads up on Facebook, but I noticed that the offer is "approvals only" from the advertiser. I'm playing it safe with this one an waiting for their approval; as soon as I get the okay I will put up 4 ads, all with the same ad copy and different images. My budget will be $20 per day to start.

There's nothing I can do with this campaign but wait until my creatives get approved, so until then I will l do some more HTML research, read up on PHP, and read some new marketing material my friend sent me.


03-03-2012 10:45 PM #29 starrmikeh (Member)

Yesterday I finally got some ads up on Facebook for Be2 Germany. My first 8 ads that I tried submitting all got denied. I'm thinking that it's because I put up famous celebrities as the photos (i'm targeting woman, and using pictures of men in my ads). Here are the stats for the 4 ads that I currently have up:


Ad 1:
7,269 Impressions; 3.5 frequency; 25 clicks; 0.099% CTR; $0.26 Bid; CPC $0.38

Ad 2:
3,410 Impressions; 2.4 frequency; 4 clicks; 0.049% CTR; $0.46 Bid; $0.46 CPC

Ad 3:
6,210 Impressions: 2.4 frequency; 16 clicks: 0.107% CTR; $0.28 Bid; $0.33 CPC

Ad 4:
1,848 Impressions; 3.9 Frequency; 3 clicks; 0.042% CTR; $0.49 Bid; $0.51 CPC


I'll let these ads run until they all have 10,000 impressions each, then I'll cut off the shitty ones. It seems like a lot of my ads (ad1, for example) start off really strong with a CTR >0.1%, but when they get closer to 10k impressions they fall below 0.1% CTR.

Another thing worth noting.. Have 0 conversions. I noticed that I entered the wrong tracking ID. At least I think... there is this ID: http://www.tracklead.net/click.track...98243&ADID=717....., and also this, when I click on "get code": http://www.be2.de/be2/de/ueber30?par...WA01&linkid=19....
At first I used the second code, but then I replaced it with the first one. I had to resubmit my ads (they all got reapproved almost instantly, but not my suggested CPC bids are back up to where they started, and I'm not getting many impressions.


03-09-2012 01:34 AM #30 starrmikeh (Member)

I haven't updated this in a few days. I paused my campaigns the other day because I had 0 conversions. A couple of my ads had acceptable CTR's, but zero conversions. I spent the past couple of days learning how to use WYSIWYG to design landing pages, and things have been going pretty well.

Question: is it better to use WYSIWYG or Dreamweaver for LP's? I completely redesigned the original LP I was using for Be2 Germany, but for some reason I can't get it to display PHP on the web.. I have a code (for tomorrow's date) that I want to appear... Otherwise, WYSIWYG has been extremely simple & fun to learn. I also finally figured out how to use Filezilla to upload files to my FTP. There is still a lot of tech stuff that I need to catch up on, but I feel miles ahead than where I was when I started out.

I'm thinking that it might just be my angle that is crap, but I'll test out the new LP to see if it converts better than the old one. Before the weekend is over I'll come up with a new angle, design new landing pages, and create new ad copies.


03-11-2012 05:08 PM #31 starrmikeh (Member)

I paused all my campaigns for a few days because some of my ads were doing decent, but I had no conversions. Up until now I've been designing LP's on photoshop and paying some guy on Fiverr $20 to slice it up. With my limited budget $20 was too much. I learned how to use WYSIWYG, and figured out how to use Filezilla to upload it to my cpanel. Now I can finally design my own LP's quickly and easily. WYSIWYG is pretty cool..

Last night I finally got a new LP up and running, and put up 4 new ads on facebook. 1 of the ads took most of the impressions (10,000), and had a .106% CTR. The other ads still need more impressions before I can evaluate them fairly. I got 1 conversion last night. That puts me at a -42% ROI for the day. Sadly, this was my best day so far.

My new LP is obviously better than the old one, but I think it's time to come up with a new angle. My goal for today is to come up with a new angle, and to design some new LP's. I'll keep testing out the current angle, because there are a bunch of ad copies that I haven't tried out yet (and I payed good money on onehourtranslation to have the translated).

(edit): something else worth noting. My image that is taking all of the impressions is of a guy with a huge tattoo on his arm. Evidently German women like to click on men with tattoos


03-11-2012 09:58 PM #32 jmgraff (Member)

Hey man slicing in photoshop is super easy. You just use the slice tool to cut out the buttons and then go to file -> save for web. Hit me up if you need help with that, it's faster and cheaper than having to wait on someone from fiverr to do it. You don't even technically need dreamweaver, but it's nice to have.


03-22-2012 01:27 PM #33 starrmikeh (Member)

Last week was slow, but I'm finally back on track. I had paused all of my campaigns until last night. I'm still running Be2 Germany.

I wrote up 3 new angles, and had my landing pages translated and set them up on WYSIWYG. Last night I put up a few new ads and put them up on facebook. This morning when I checked, one of my ads had a 0.3 CTR (but only something like 400 impressions). Zero conversions still. When I go home I will create 2 new variations of the LP for the angle I'm currently running; same word content, just different images/placement of things. I'll rotate the 3 different LP's and hope for the best.

My new strategy will be to test out new LP's and angles every day until something finally hits. I'm way ahead on my testing budget (since I keep pausing my losing campaigns), so I'm going to increase my daily spend so I can test faster. Time to go balls to the wall on this, and fail until I find a winner.


03-22-2012 10:53 PM #34 maynzie (Moderator)

Keep it going dude, success is knocking!

Are you running a landing page?

With be2 man it really helps, because its like a 5+ page sign up if I remember correctly, thats probably why you are getting no conversions dude!


03-23-2012 01:04 AM #35 starrmikeh (Member)

Yo. Yes I am running a landing page. It is a $4.05 payout per lead! Since I started, I haven't direct linked even once (I've actually been meaning to try it out, but I don't see a purpose). Out of the 4 ads that I put up last night, 2 have taken most of the impressions. The first has a CTR of 0.062%, the other has a CTR of 0.066%. These CTR's don't look good, but I suppose I'll wait until they reach 10k impressions until I cut the chord on them.. 8 people have clicked through from my landing page to the advertiser's LP (P202 says it's 36.36% but it's more like 40-45% since some of those clicks were just me testing to make sure my LP worked), but I still have 0 conversions. What does this mean, that people are clicking through from my LP to the offer? will rotating another LP improve conversions, or is it possible that people are just scared that Be2 is asking them to pay?


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