I'm wondering what's the best approach to setting up a tracker for Email tracking?
I know there are probably endless ways, but something that is both simple and effective, that would with the tracking link:
Track which specific email it came from (i.e by subject line)
Track the type of email (i.e. autoresponder, broadcast)
etc
Actually I could use some suggestions on what it useful to track other than those 2 things, which I've done rather manually in Clickbank used their TID (very manual), prior to having my own tracker (
I guess I'm wondering how to tokenize it, if possible too which I guess would have to somehow grab variables (if available) from the email marketing provider (Aweber currently) so things wouldn't have to be hardcoding in the links, which I don't know if that's possible to do.
Anyone done this?
What else to track:
You can pass the subscriber_id / list_id too, so that you can connect the click to your subscriber profile which gives you more segmentation if you have qualified them before.
How to track:
You can define a custom traffic source in your tracker. You just pass the parameters in var1/var2/var3... And then you can filter your stats.
See Voluum doc here for example:
https://doc.Voluum.com/en/tracking_email_traffic.html
Yet, this would require to hardcode parameters in the link.
Or you can let Aweber do all the tracking, and pick the info you need with Aweber API methods such as get broadcast opens and clicks.
See Aweber API Doc:
https://api.aweber.com/#tag/Campaigns
And some code examples:
https://github.com/aweber/public-api-examples
Thanks so much @jeremie - I'm on it.
Ok I've got the basics of how to setup
@jeremie @vortex or anyone else that might know this hopefully.
To grab data with something like Subject Line in Aweber, I'd need to use API to get that.
Which I believe means that I need to create a custom script to call that data is that right?
Anyone have a rough overview of how that is done and where the script would live, and then how I'd pass that data into Binom?
As far as I understand currently I *think* this is how it should be done:
1. Create an API script (in php?) to call the data from Aweber (not sure where that would live)
2. Somehow turn that into a token/variable
3. Pass that as a token into a URL as a parameter I setup in Binom i.e. Email Subject
Something like that? Cheers!
You are not really clear on how you are going to use Aweber and
You can either:
1) use Aweber to generate tracking links and make all open / click tracking in Aweber. Then you can export that data using Aweber API, but might not necessarily be able to load everything into
2) use Binom tracking links to track all clicks. You will lose the tracking of emails opening (which is natively supported by Aweber), unless you recreate it, but it does not make sense.
In this case, you can use Aweber variables such as {{ subscriber.email }} to fill the parameters in the tracking link. See more variables here:
https://help.aweber.com/hc/en-us/art...n-my-messages-
If you want to pass the subject of the email sent, then hardcode it in the tracking links of the corresponding email body. You won't easily be able to rotate email subjects while keeping the same body though.
Your idea of using the API to get the email subject and pass it into the link is not going to work, as you don't have access to the Aweber email sending workflow to update the parameters on the fly. Better to hardcode it.
Most email platforms have a way to pass tracking parameters such as subject, subscriber id, campaign id etc... and usually they will pass them into standard utm parameters.
Then, you've got the destination URL.
If you're promoting the offers directly off the email - which is not recommended due to spam filters, or if you're sending to your own landing page / prelander.
If going through your landing page, then using utm parameters is highly recommended since Google Analytics will pick up the UTM data, and give you tons of insights regarding your audience.
Last but not least, and that depends on what system you are using, you can fire back the conversion data to your email software / and tie the conversion to the subscriber itself.
Wouldn't it be nice to track more than opens/clicks?