Dealing with Facebook Conversions and iOS 14 update issues (3)
Hi gang!
Since I hadn't seen a thread dedicated to this topic yet, I thought I'd start one up to help us all figure this out this whole Facebook/iOS 14 thing as it evolves, for those that are FB centric marketers like me.
I'd like to work towards solving this puppy and get ahead of it, as a 100% Facebook centric marketer for the time being as a noob (full disclosure) in whitehat leadgen. I'd like to stay focused on this traffic source is possible and not get distracted by other shiny objects, until I get into my first profitability.
Though it seems like there's a lot to this issue, here's my understanding of its biggest potential impact thus far:
- We will lose some (a lot) of targeting data for iOS users using the FB mobile app who opt out of data tracking on iOS 14+ (out of our control)
- What's more, we can't use an FB pixel that we normally place in our offer inside of the affiliate network, to help optimize conversions for iOS 14 traffic and update (because this actually will tie to the vendor's domain I do believe).
- This is due to only 8 events are allowed per domain now by Facebook (hmmm, wtf FB?!?! why?!?) - again that domain is the vendors domain.
- Since the vendor has hundreds or thousands of affiliates...that just ain't gonna work right :/ meaning we can't attribute these conversions related to most iOS conversions inside of the FB mobile app.
- In turn that means, we will lose these conversions and profitability related to iOS users, because our traffic/conversion quality will go down due to these "conversion constraints"
So far, this is what has been suggested as a workaround solution so we can attribute conversions back to our FB pixels but WITHOUT actually using the FB pixel itself is to somehow to this:
1. Take the postback from our Aff Network for the conversion sent to the data tracker (or somewhere)
2. Send this conversion back to Facebook via their Conversion API, tied to our pixel ID for that particular offer
Is this what you more advanced affiliates understand as well?
Of course, without going down this road we can resort back to optimizing for events head of the acutal lead/sales conversion but this is sub-optimal, and not preferred.
Also, as I typed this all out I realized that I don't even know what this "8 conversion event limit per domain" from Facebook is even all about, it seems pretty damn arbitrary from FB's end. How'd they even come up with that number? Probably has to do with network load and data, etc would be my guess but I really don't know.
I'm open to any corrections in my understanding me. Or maybe it's too early to tell but at least this post can maybe be a central place to figure this thing out as it evolves.
Here are the latest reference links from FB on these changes impact and implementation (thanks to the awesome newsletter at Stacked Marketer for these links, awesome newsletter, link to it is the last one):
How Apple’s iOS 14 Release May Affect Your Ads
https://www.facebook.com/business/he...28636648170202
Preparing Our Partners for iOS 14: Mobile Web Adversiting
https://developers.facebook.com/blog...b-advertising/
Some Pro Marketers Twitter Updates (Thoughts, Tips & Actions Steps) on iOS 14:
https://twitter.com/iamshackelford/s...84392103362561
https://twitter.com/mrahmey/status/1339552334637051904
https://twitter.com/andrewfoxwell/st...02560574935048
Stacked Marketers newsletter reference:
http://cm.wtaff.co/t/ViewEmail/j/866...EE66FE10287772
Based on my research, there’s no workaround for tracking people who opt out. Technically, the solution you described with the conversions api will work. But Apple specifically forbids it and I doubt Facebook will risk getting their app banned.
Here’s a solution that will work on any good tracker.
https://mobile.twitter.com/NanaGilbe...74749409861633
You still won’t be able to send data back to Facebook, but you will at least have a better idea of which ads and adsets are working.
100% optional: If you want to take this further, you can add a pre or post funnel survey for insights to help target top performing audiences better. I custom wrote something that saves the responses into Prosper202 so you can see the responses that lead to conversions. It’s a standalone script for now, but will be integrated into Prosper202 Pro soon.
Last tip: Don’t create campaigns for just iOS devices. Facebook is probably going to be able to use the data from other devices to optimize for iOS devices. I’m saying probably because there’s a nonzero chance that Apple might get super strict and say no to this too.
I appended this post in the morning with answers to some of your other questions. But wanted to first highlight the potential solutions first.
Originally Posted by Mr Baffoe
FB is pushing us to use Conversions API more now, which increases data accuracy overall...and seems no different than before in terms of what it does.
Though I imagine it's an attempt to pre-empt further privacy changes that are coming everywhere.
I read through your twitter post, and I'm a little confused. What I saw seems to be what any data tracker already does, and you mentioned GA and Prosper which I believe is yours. I currently use
It seems like what you are saying is just pass the data back S2S via any data tracker, unless I'm misunderstanding something here. And because that click came through us, it's first party data to us and we can attribute it inside the ad platform, we just can't use fbclid. Am I on track here at all or missing anything?
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