Home > Paid Traffic Sources > Push Traffic

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2 questions on Push Traffic (20)

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Dear STM members,

I have a couple of questions regarding Push Traffic:


1. What do you think about the consistency/longevity of Push campaigns, are they really that diffucoult to make stable? How do you cope with the up and downs?
2. Regarding Sweeps Offers, is it true that they often experience traffic quality issues? I'm a bit skeptical to run Sweeps on Push.


Thank you and sorry for my english

R.

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Well, push campaigns can run pretty long.

One trick that helps alot is to regularly duplicate the campaigns to receive fresh traffic.

Also take care to maintain a good quality for the advertisers so that you don´t have to deal with quality issues that often.

For sweeps I personally didn´t have much problems.

There it also depends on the flow, SOI for example is more sensitive than CC submit.

Other verticals like dating or casino are also more sensitive than sweeps.

No worries, your English is good

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Thank you Twinaxe!
If you don't mind giving me one more suggestion, and if i dont go too off topic, what do you think about running Nutra on Push? Is it better to use other traffic types?

Thanks again for your time

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Push networks have pretty much no targeting, so you need offers that appeal to as broad audience as possible... that's why sweeps are a very popular vertical, after all, everyone want's to get something for free, right? I've seen nutra campaigns on push spytools, but not that many, so it's likely not the best match.

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Hey Riccardo,

Here some answers from my side.

1. It's possible to run campaigns for a long time when your campaign is for a broad audience and not time related. The only important thing is to make different campaigns with the subscription age. Overall it's easier to run campaigns for a long time with a young subscription age (so your audience will stay new and fresh).

2. When you run on good sources with quality traffic there are no issues. Sometimes with some bad traffic sources you can get too much bot traffic. Those bots will fill in the form and that's why they see bad quality. We filter our traffic with an advanced fraud filter system to prevent that.

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1. What do you think about the consistency/longevity of Push campaigns, are they really that diffucoult to make stable? How do you cope with the up and downs?

-Push is ultra unstable, you can use it for some quick small profits or you can use it to build your own push db for longer term profits. And you can also use it to remarket to people who came from other traffic or SEO.


2. Regarding Sweeps Offers, is it true that they often experience traffic quality issues? I'm a bit skeptical to run Sweeps on Push.

PUSH quality is interruption type of traffic, it just pops up then they click it, traffic quality is shit compared to FB and others but it can still work esp if your PUSH ads are to the point and communicate what the user must do, for them to generate leads or whatever that's considered high quality by the advertiser or cpa network.

Check out this super detailed guide where I ran lead gen for my ebook on PUSH. I show how the right angle is the key to lowering your lead cost and generating high quality leads for the advertiser (in this case i am the advertiser): https://iamattila.com/lead-generatio...n-zeropark.php

I'd post this up here if I could easily cut n paste images into my post lol

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Thanks Matuloo for your reply. I thought that Nutra had a broad appeal . On the other end, Sweeps are deinately broad appeal but Im a bit skeptical for two reason:

1. Too many affiliate are running them (too much competition over placements GEOs?)
2. Users are becoming more "aware" about the typical sweeps offers.

Thanks again

R.

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Thanks Attila for the reply and for your post!

do you think the push database way is doable without spending big budgets? And also, what do you think about starting affiliate marketing with FB? Im a newbie, but i have at least 2 months spend on studying FB extensively, the only thing that prevent me to do it, is the fact that for a new affiliate require to much starting budget compared to Pop/Push.

R.

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If you are thinking of running Sweeps on Facebook, don't. You will end up spending all your time trying to keep accounts alive versus learning and scaling.

JMO, but you would be much better off doing Sweeps on Push or Pop. You can always go to Tier 3 Geos if budget is an issue.

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Fortunately I was not thinking that , I was asking about starting "in general" Affiliate marketing with FB. Anyway, thanks. Really appreciate it

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Good to hear. You will still need a way to get additional profiles and accounts, even if you go WH. You won't go through them as fast, but you should expect to get banned eventually.

Look into Lead Gen in Tier 3 Geos. Still plenty of traffic and the CPA should be less, which means less budget for testing. Also, FB may be easier on ads in lower demand Geos. I have no evidence that is the case, just a suspicion.

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Thanks!!! Do you recommend any vertical, maybe with low payout offers?

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Affiliates are promoting everything, anything that works will attract a lot of competition. I wouldn't worry about it, as long it works for others, it can work for you too.

My main niche is dating. I've been reading how it's about to stop working soon, since 2010 or so ... understand what I mean? Sweeps are a bit different for sure, but the vertical has been running for years and will continue to work for some more. The temptation of getting a free iPhone, for example, is simply too strong

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i see what you mean. Thank you

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Check the networks you are a part of and see what lead gen offers they have and the payouts. I don't do lead gen for affiliates, so not really familiar with the offers.

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Hows Push volume these days?
I considered testing it out a year or two back, but with Google starting to clamp down on some scripts, and gunning for it, I thought it might die out.
And with iOS privacy, is there any volume there ?

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The volumes definitely went down a bit, due to some of the regulations, but the overall effect was actually lower than we all expected. So no tragedy has happened and plenty of people are still running push campaigns at large volumes

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Adding to matuloos reply, the quiz lander is still one of the best working landers for sweeps and I used such landers in 2008 or 2009 already because they were doing very good.

You see, just because something runs for long time on high volume it doesn´t necessarily mean that it gets saturated soon.

Sometimes it just menas that it runs for long time on high volume because it works that good for long time

Depends on what you target and where you run.

I would even say that the general volume maybe increased but with more competition it can be harder to receive high volume.

It was´t and still isn´t possible to run web push on iOS but you can run in page push there.

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Hi!
Concerning question #1, push campaigns can be long and bring a stable profit, but it's essential to know your GEO's peculiarities to optimize the campaign in time to avoid declines. Follow your statistics carefully and create blacklists. Test desktop and mobile campaigns separately and always communicate with your manager to get experts tips.

Speaking about your question #2, it depends, but generally, it's one of the top performing vertical on push.

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in less than 1% of the cases do we have issues with the quality of push traffic on our sweeps offers (both SOI and CC) and we are almost always able to sort it out without pausing the entire offer


sweeps and dating are good to start with, we have many lower cost countries available for both of these verticals


- Stijn

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