Newbie trying Zeropark and Propeller (9)
Welcome to STM 
Though you may already know some stuff it always is a good idea to have a look at Amy's (vortex) 40 day tutorial first.
You find it here: https://stmforum.com/forum/forumdisplay.php?272-Voluum
Twinaxe wrote a nice guide on how to insert pics in this forum:
https://stmforum.com/forum/showthrea...-In-Your-Posts
CDN comes into play for speedy access to your landing pages. Basically the CDN caches your landing pages on several servers world wide. So it doesn't matter that much where your actual server for your landing pages is located (simplified statement).
BUT it does matter on what kind of server you host your landing pages. Just don't choose shared hosting because that is usually very slow. A cheap VPS that you can get for 5 USD/month is lightning fast and can do real wonders (compared to hosting on site ground, host gator, bluehost and the likes).
Oh shoot I do need to re-read the tutorials. I think I jumped in too quick from previous memories of the tutorials but see now they cover things like my domain question. I’ll go back and read them all today and run a new one following the steps. Thanks!
Thanks @larsometer - you've covered most of what I wanted to say. Very informative!
@stateofmarket Are you sure you're targeting correctly? If I remember correctly, for Indonesia the mobile carrier Telkomsel was converting the best. The ROI looks very very low.
The 3 pre-landers you're testing: Were they recommended by your AM? That's where I would start.
Also: How much were you bidding?
And you're right in saying that it would be better for newbies to run fixed-payout offers. But if you're wanting to give this IVR offer at Traffic Company a shot, just calculate an average payout (should be around $0.27 for Indonesia Telkomsel - you can confirm this with your AM as well) and assume each conversion to be worth this average, and cut placements accordingly.
Which reminds me: Have you drilled down to placement stats yet?
Please do go through the pop newbie tutorial mentioned by @larsometer above - I trust that it will answer a lot of the questions you may have. It's GREAT that you have the budget to spend! And it's amazing that you were able to get over that initial fear of spending money - next, we need to figure out how to spend that money wisely.
The goal is to use as little budget as possible to test as many things as possible, and yet still giving everything you test a fair chance to show promise.
As for adding a custom domain to
https://stmforum.com/forum/showthrea...acker-(Voluum)
Amy
@vortex
So I was targeting Telkomsel but had some bad luck. The Indonesia one was def my most careless campaign and maybe not even worth sharing given the mistakes. The biggest being that I only meant for it to spend $20 and I had no intention of running it on the Android browser.
Secondly I definately agree and want to try to be as conservative with the budget as possible. I know I've been reckless to start with which brings me to my second mistake. I was part of STM a year ago and tried running these campaigns off memory of how to do it. So the campaign was unfortunately run before I re-joined. Hence needing to re-learn it all (been spending today reading through the recommended tutorials)
To answer your questions though I've included some more shots of the campaign. This one includes my sources, targest, cities and carriers so we can confirm I targeted Telkomsel correctly (wouldn't be surprised if I didn't!)
Cities
Carriers
Sources
Targets
I probably don't need to cover up the sources and placements, it's not like this campaign is something people would copy
Few more questions
- I had to get my placements and sources from the zeropark dashboard. Can I pass those through to , that's an acceptable answer too!
- I saw in the tutorial that submits and whatnot don't really work anymore. Was curious if pop traffic in general is still the place to start for a newbie or if I should be focusing efforts learning things like native with Revcontent. I figure pop is always the safest place to start due to not having to worry about ad copy and whatnot but wasn't sure how it's doing these days and if still advised. I don't want to jump right now but also want to make sure I'm directing the budget towards the right thing.
Don't want to create too much noise but posting the targets and sources for the UAE campaign too. I've paused everything for now btw as I read the tutorials and kind of start over. Not in a negative way I think I've learned a good bit from these tests (what to watch out for, carrier vs wifi, expected volume etc.) but obviously have a bit too learn. Anyways I'm not planning to re-start this one either but any advice is still welcome. Thanks!
Targets
Sources
Originally Posted by stateofmarket
Have you tried running this one on Propeller? I'm a bit confused - did you run both the ID and UA campaigns on BOTH PropellerAds and Zeropark?
A few points I'd like to make about these traffic sources:
1)PropellerAds is better for testing, as it has better-quality traffic ON AVERAGE.
2)Zeropark is better for scaling, as it has lots of volume from lots of sources, but the downside of that is traffic quality various from source to source, so it often takes a significant amount of cutting before you can see green.
Exception: If you're targeting a small geo for which PropellerAds has very little traffic, Zeropark would be the network to go to directly.
3)It's not necessary to test landers/offers on multiple sources. That way you'd just be spending twice as much (or more) testing the same things. Use your best source for testing, then once you find a profitable offer (or lander+offer combination), scale to other networks.
If you're planning to continue running the campaigns on Zeropark, you'll need to cut sources and targets aggressively. Try cutting all targets that are in loss by more than twice the average payout and see what happens. Your ROI needs to improve in a drastic way - and soon - to justify keeping the campaign running.
- I had to get my placements and sources from the zeropark dashboard. Can I pass those through to
, that's an acceptable answer too!- I saw in the tutorial that submits and whatnot don't really work anymore. Was curious if pop traffic in general is still the place to start for a newbie or if I should be focusing efforts learning things like native with Revcontent. I figure pop is always the safest place to start due to not having to worry about ad copy and whatnot but wasn't sure how it's doing these days and if still advised. I don't want to jump right now but also want to make sure I'm directing the budget towards the right thing.
What does YOUR dropdown look like?
As for pop traffic: Pop does have heavy competition, but there are lots of people banking with it still. In the long run though, I personally believe that as browsers become better at blocking pop ads, volumes may shrink. As of now though volumes are still massive.
Native would be a good choice though if you have the budget for it! But even if that's what you're wanting to run, it really wouldn't hurt to run a few more pop campaigns to learn basics such as tracking, split-testing or landing pages and offers (and how to select a winner based on statistics), and cutting placements (sources/targets).
Get these basics down using pop for pennies on the dollar, THEN start testing on native. I would recommend to run low-payout lead gen offers so you can collect more data on less spend - like the financial lead gen offers I was running here:
https://stmforum.com/forum/forumdisp...ewbie-Tutorial
For the UA camp: Those stats are looking amazing! Keep an eye on target stats and cut placements that are in loss by 2x payout or more. What's the current ROI on that camp overall?
Amy
Hey there again! So I read the tutorials and running a $10 test with UA and a direct link to an offer my AM suggests.
2 Questions
- I used SmartCPA as recommended in tutorial at $1, i am not getting enough traffic now after 15 hours, only $3 spend no conversions. Should I up it to $3? (recommended $5 so figured middle ground)
- There is a new type called CPAGoal vs smartCPA, would you recommend I split test against that?
Once I have $10 in numbers I'll post my stats!
Originally Posted by stateofmarket
Sorry - which traffic source is this campaign running on? And what kind of offer?
I'm assuming you're running on PropellerAds since you mentioned CPAGoal. I would suggest to hold off on testing CPAGoal until you have more experience running campaigns, AND already have a winning offer+lander combination. Here's where you can find more information:
https://stmforum.com/forum/showthrea...l-2-0-(40-ROI)
https://stmforum.com/forum/showthrea...cpa-cost-model
Amy
One thing I´d like to add
In by far most campaigns you will pay less than the SmartCPM bid.
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