Christmas Gift: Propeller Ads Pops Whitelist (19)
Ho ho ho, Santa twinaxe is in the house and has a gift for you 
Today I will give you one of my pop whitelists for Propeller Ads.
Here are some infos about it:
The zones are collected from a campaign that I started to run few months ago and kept running for quite some time.
I ran the campaign in multiple lower Tier geos, the offer was sweeps/pin submit and targeting was Mobile, Android, 3G and WiFi.
To make sure that the zones are still good I just ran few small tests yesterday and today with a similar offer and conversions started pretty fast so it´s definitely still working
Although pop placements often work for long time it´s still possible that some of the zones are not that active anymore.
All zones in the whitelist have minimum 10 conversions, the zone with the most conversions has about 1.8k.
Altogether there is data from more than 12k conversions in this list.
In the list there are 5 columns:
| Zone | Clicks | Leads | Real CPM | Possible CPM |
Zone, Clicks and Leads should be pretty self-explaining.
Real CPM is the real bid I paid per zone, possible CPM is how high I could bid to still be in profit.
I always set a higher clickloss in my tracker than it really is so the real performance is even better.
What could you use the list for?
A good thing about pop traffic is that many zones can work in different geos and even for different verticals but having a whitelist doesn´t mean that you will automatically succeed.
You still need good landing pages and most important good offers.
The whitelist is also no final list that works with each and every campaign forever.
In my opinion the best way to use it is for testing campaigns.
For example you could sort the list either by number of leads to run zones that are stable converters with many leads or you could sort it by Possible CPM to run traffic on the best converting zones.
Keep in your mind, the "Real CPM" and the "Possible CPM" were for my campaigns with my targeting and my offer.
Depending on what you run and where you run it´s good possible that you have to adjust the bid for your needs and that your results are different.
Nonetheless the numbers are a good indicator to see a bit more about the quality of the placement and the difference between the Real CPM and the Possible CPM can also tell a bit about the potential of the zones.
That way you have the chance to test your campaigns on zones that are proven to convert.
When you then see success in your tests I strongly recommend to run the campaigns on RON traffic to receive higher volume and to find more profitable (and unprofitable) zones.
As I already said, these zones were collected from multiple geos so although it works pretty good for some rough tests it´s still much better to collect more specific data for your campaigns once you have a converting funnel.
Although pop placements can work for different geos and different verticals you will have the best success when you run the same targeting as I did and when you run similar offers.
When you run something else or when you don´t succeed with these placements please don´t blame the zones or Propeller Ads for it, Propellers traffic is good and the zones are still working as I saw in my own tests the last 2 days
Such a whitelist can be a good starting point but in no way it is a guarantee to succeed or an automatic moneymaker so use it as that what it is: A good and rough whitelist for testing.
The list is attached to the post, I hope it can help some of our rookies to save some money and to make the testing a bit easier.
Merry christmas for all of you
This is amazing, thank you!
Sent from my iPhone using STM Forums mobile app
Merry Christmas @twinaxe!
That is amazing value for anyone running Pops. Thank you for sharing and all the value you've given this year.
Originally Posted by twinaxe
Ho ho ho, Santa twinaxe is in the house and has a gift for you
Today I will give you one of my pop whitelists for Propeller Ads.
Here are some infos about it:
The zones are collected from a campaign that I started to run few months ago and kept running for quite some time.
I ran the campaign in multiple lower Tier geos, the offer was sweeps/pin submit and targeting was Mobile, Android, 3G and WiFi.
To make sure that the zones are still good I just ran few small tests yesterday and today with a similar offer and conversions started pretty fast so it´s definitely still working
Although pop placements often work for long time it´s still possible that some of the zones are not that active anymore.
All zones in the whitelist have minimum 10 conversions, the zone with the most conversions has about 1.8k.
Altogether there is data from more than 12k conversions in this list.
In the list there are 5 columns:
| Zone | Clicks | Leads | Real CPM | Possible CPM |
Zone, Clicks and Leads should be pretty self-explaining.
Real CPM is the real bid I paid per zone, possible CPM is how high I could bid to still be in profit.
I always set a higher clickloss in my tracker than it really is so the real performance is even better.
What could you use the list for?
A good thing about pop traffic is that many zones can work in different geos and even for different verticals but having a whitelist doesn´t mean that you will automatically succeed.
You still need good landing pages and most important good offers.
The whitelist is also no final list that works with each and every campaign forever.
In my opinion the best way to use it is for testing campaigns.
For example you could sort the list either by number of leads to run zones that are stable converters with many leads or you could sort it by Possible CPM to run traffic on the best converting zones.
Keep in your mind, the "Real CPM" and the "Possible CPM" were for my campaigns with my targeting and my offer.
Depending on what you run and where you run it´s good possible that you have to adjust the bid for your needs and that your results are different.
Nonetheless the numbers are a good indicator to see a bit more about the quality of the placement and the difference between the Real CPM and the Possible CPM can also tell a bit about the potential of the zones.
That way you have the chance to test your campaigns on zones that are proven to convert.
When you then see success in your tests I strongly recommend to run the campaigns on RON traffic to receive higher volume and to find more profitable (and unprofitable) zones.
As I already said, these zones were collected from multiple geos so although it works pretty good for some rough tests it´s still much better to collect more specific data for your campaigns once you have a converting funnel.
Although pop placements can work for different geos and different verticals you will have the best success when you run the same targeting as I did and when you run similar offers.
When you run something else or when you don´t succeed with these placements please don´t blame the zones or Propeller Ads for it, Propellers traffic is good and the zones are still working as I saw in my own tests the last 2 days
Such a whitelist can be a good starting point but in no way it is a guarantee to succeed or an automatic moneymaker so use it as that what it is: A good and rough whitelist for testing.
The list is attached to the post, I hope it can help some of our rookies to save some money and to make the testing a bit easier.
Merry christmas for all of you
You’re insane for releasing info like this. It’s basically free money for those that know how to use it
Now, go make use of this list before everyone saturates it and burns it to the ground!
Oh, and Merry Christmas!!!!!!
Thanks twinaxe.
Quick question: If you have whitelisted a zone, for example 123, and you have two separate campaigns targeting only zone 123.
Campaign A's bid = $1 CPM
Campaign B's bid = $3 CPM
Will you get better quality traffic from Campaign B, or will there be just greater volume?
Very generous share!!
First people to take advantage will benefit before competition levels the playing field.
Amy
Sent from my iPhone using STM Forums
Campaign A's bid = $1 CPM
Campaign B's bid = $3 CPM
Will you get better quality traffic from Campaign B, or will there be just greater volume?
For example when you check streaming websites you often have to click the play button several times until the movie starts and every time you click the button a new ad is triggered.
A good bid position would be to be the first one whos ad is shown, then the people are not that annoyed already
First people to take advantage will benefit before competition levels the playing field.
Thank you for sharing and all the value you've given this year.
Wow how did I miss this?
Haven't done pops in like 3 months and I'm in the middle of scaling to 4 figs but this is worth giving a shot.
Will give a shot and report back
twinaxe you are too generous
@twinaxe: Are you using different bid for different zones right ? Can you recommend a good strategy to estimate different bids for different zones ? I am only familiar with some setting bid methods but they are only applicable for campaign bid level (like set 20% above average bid value from @mrbraun).
Originally Posted by rehamahmed1966
Originally Posted by fastaj
Haven't done pops in like 3 months and I'm in the middle of scaling to 4 figs but this is worth giving a shot.
Will give a shot and report back
twinaxe you are too generous
I still have some smaller campaigns running from the tests I did with the list before I shared it
Originally Posted by dseopro1000
You can sort the list by "Real CPM" and "Possible CPM" to see the average bids for the zones as well as the maximum possible bid for the zones.
This helps to get a good rough impression about how the zones performed for my campaigns so that you get an idea which can get a higher bid and which not.
To work with better stats you just need to run some traffic to collect data from your own campaigns.
Then you can make bid baskets where you collect zones with similar performance to then run such similar zones together in a campaign with a bid that matches to their performance.
That´s why I have columns in my tracker for the real CPM that I pay and for the highest possible CPM I can pay without making loss.
That way I can easily find similar performing placements and run them together then.
One thing though, when you run such campaigns on SmartCPM you will probably still see bids that are sometimes much lower from what you set as SmartCPM bid, that´s just normal because it´s a dynamic bid.
Bid baskets work best when you already have many stats from your own campaigns when you then want to run specific placements in a WL with fixed bid.
Here's the result, an instantly green direct linked. Could probably scale it up to like $15 profit a day if I tried but not really worth it for me.
Guys take advantage of this, if I can pick a rando offer and get it green you can definitely make a lot of money from this list.
Originally Posted by fastaj
Guys take advantage of this, if I can pick a rando offer and get it green you can definitely make a lot of money from this list.
It's great to see someone posting when he succeeds with someone we share here.
Unluckily it's mostly the opposite and users rather post when they don't succeed.
Often when users succeed with something they better keep it for themselves so it's really nice that you show that the list really works
As I said, I also ran some quick and dirty tests with the list before I made the thread just to be sure that I don't share not working things and some of these "test" campaigns are still running.
Originally Posted by twinaxe
It's great to see someone posting when he succeeds with someone we share here.
Unluckily it's mostly the opposite and users rather post when they don't succeed.
Often when users succeed with something they better keep it for themselves so it's really nice that you show that the list really works
As I said, I also ran some quick and dirty tests with the list before I made the thread just to be sure that I don't share not working things and some of these "test" campaigns are still running.
Originally Posted by twinaxe
I can only provide the tools, it´s you what you make out of it
It´s always a matter of ratio of the different metrics.
It´s not worth it to spend 10 hours a day on a campaign that makes only $1 profit per day but the less work a campaign needs the lower it can be to still be worth it to keep it running.
Even campaigns that make only $0.50 per day are worth it for me when they don´t need any maintenance.
The revenue/profit gets more important the more time and work a campaign needs.
Here´s an image from another thread of mine that shows it pretty good
This is crazy!!
Are there all the geos in this WL?
I am just a little bit confused.
Could you tell more details about the BL's and WL's you collect? So far I have imagined that you run campaigns for an particular GEO and you make a WL or BL for it. So you have a file with list of zones for every geo (there are over 300 countries in the world if I am not wrong lol, and that's just one network).
How do you organize it? Do you have 300 files ( PropellerAds Pop - ZA, PropllerAds Pop - DE, etc...) for each geo in sthe Google Drive? That's at least how I imagine. Google Drive folder with many folders within organized by the traffic source - geo and whether it is WL or BL.
Originally Posted by twinaxe
The first column is for global BL or WL and then one column per geo.
Hi @twinaxe, I use your WL to test an offer and below are results after 1 day running
This is my setting in Propeller Ad
As you can see I set my bid at 0.7 smart CPM
The performance so far is quite bad, I can see that most of traffic goes to only one zone 2639409 and all other zones get very little traffic. Is that because my bid is too low ? Do you think I stop this campaign due to the poor performance of zone 2639409 or should I increase the bid to get more traffic to other zones. Maybe other zones will have better conversions when receiving more traffic.
I'm quite confused now. I don't know if the way I test the offer using your WL is correct. In your WL you have real CPM and possible CPM. In the traffic network statistic screen there is only one CPM column like this 
. Are these values equivalent to your real CPM column. So where does that another possible CPM column come from ? How can I apply the information in your WL to this particular case. Should I manually enter the CPM for different zone using the same value as in your WL. I know you mention those values are for your campaign, so in my case which CPM value should I use for each zone and how can I deduce those values.
Sorry if I asked too many questions but I'm quite confusing now. I also having other offers testing using your WL right now and they encounter this situation. ROI is quite bad (more than 70%), only 2 - 3 conversions, and only one zone get the most traffic.
It´s always good to get rid of high volume/low performance zones so that the traffic is split across more different zones so that a single zone has not that much impact on the campaigns performance.
When you see that yu don´t receive much traffic from a zone increase the bid, when you have good converting zones calculate the "possible CPM" and adjust bids.
But be aware, when you set custom bids it will be fixed CPM for these zones.
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