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Traffic, Avoid Sudden Drop ASAP (9)

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Hi,
We have a lot of different networks is hard to control if a single site stops getting traffic (on a daily basis), without a tracker.

Trackers are expensive and some sources don't even have integration.

This is important to see if a site id changed affiliate network, per example, and go after it (or if we need to increase bid).

I believe, the only way to control traffic drop, is to check the network volume daily and notice if there is any irregular volume.

Do you do it manually daily? Do we need a tracker just for these?

Thanks!

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I'm quite confused what information you're looking for.

Are you talking about traffic sources? Or individual publisher sites within a traffic source?

Drop in traffic from where? A traffic source or traffic network?

"Site ID changed affiliate network" - meaning?

Please clarify your questions further if you can.



Amy

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I am looking for the best way to control traffic volume changes (and get notifications), from all the individual pusblisher sites we bid on (from multiple ad networks).

I guess is easier with a tracker, but we are worried about losing traffic due to extra redirects, and sharing our data.

We have Amazon AWS servers, a self-hosted tracker is probably the best solution for us.

We need ultra-fast and stable solution. Which solution your recommend: clickervolt, funnelflux, Binom, RedTrack, keitaro,...? Is our data safe or they will take advantage of it (guess that is impossible to be sure)?

Thanks

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Not 100% sure if this is what you're looking for, but here's my 2 cents based on what I understood.

For anything paid traffic, you should definitely use a click tracker to collect your campaign statistics including stats like campaign/publisher/ad ids, headlines; devices, browsers, IP ranges used to visit your funnel, etc.
Besides the ability to collect and have such data reported, you'll have a way better and easier way of rotating different landing pages and offers, without having to rely on hard coded CTA links.

Furthermore, if you're looking for a way to control publisher traffic based on their actual performance on autopilot based on specific instructions set by you, TheOptimizer will cover up all your needs for native, push, pop and redirect traffic. Currently it integrates with 29+ traffic sources and over 10 tracking platforms. Feel free to DM me regarding any questions you might have about TheOptimizer.

As for self-hosted trackers I'd say Funnelflux and Binom are your best options.

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Thanks @platinum, exactly what we needed!

We will try Funnelflux and Binom.

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Thanks for clarifying! For self-hosted trackers I would recommend Binom. Everyone that has used this tracker has nothing but good things to say about it. Their support is extremely responsive, and they really listen to their customers. They're improving the tracker all the time based on customer feedback. It is truly a remarkable tool.

I'm not aware of any solutions that will monitor traffic levels and send notifications when levels drop. I'm sure there are solutions out there though if you do some searching.

Alternatively, you can have a script written to check Binom stats and send notifications when certain criteria are met.

And then of course you can just check Binom stats regularly to identify any drops in traffic levels.

One suggestion to minimize visitor loss due to the extra redirect: Get a server that is located where the majority of your site visitors are. The further away the server is to your visitors, the slower the redirect will be.

Hope that helps!


Amy




Sent from my iPhone using STM Forums

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Modern trackers are really fast these days, I wouldn't worry about the extra redirect at all, the biggest losses in terms of speed are usually caused elsewhere. Mostly on the LP side of things, according to my experience. The thing to consider is what type of traffic networks are you working with as some are not exactly happy when standard tracker redirects are used, for example facebook. In such cases, it's better to use trackers that support "direct on page" tracking. In this case, the tracking "pixel" is incorporated in the code of the LP directly and you do not need to send the visit through another redirect. There are limitations to this approach, check this tutorial from voluum to get an idea: https://doc.Voluum.com/en/setting_up...ing_pixel.html

If you decide to use a self hosted tracker, binom is likely the most popular right now and probably the best self hosted tracker.

You can never know for sure, after all, it takes just one bad apple to ruin the reputation of anyone, but I'd assume trackers have security measures in place in order to not hurt their business by a stupid move like this. Just one proven incident like this could literally kill their entire business, which is something they would not risk just like that.

Trackers can really help to manage your campaigns in a much more effective way and also help you identify the drops in volume you are experiencing. Id say there is more to gain by using a tracker than you can possibly lose.

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Great. We are moving to phase 2 with your help, to decrease some manual tasks. Much easier

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If you really want to do without a tracker you could use scripts that get data from the traffic source via their API.

Some traffic sources have swagger integrated. With this tool it is easy to test on the traffic source and get the curl commands.

With Python and JS it is quite to integrate the curl commands.

However I wouldn't go that route. Better try a tracker first. Most of them allow you to test for at least two weeks for free.

Once you have found a good tracker for your purposes you will love it so much that you not gonna give it up :-)

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