Copywriting case studies (6)
Hello,
I started reading the Adweek book and find it great!
However, I was thinking: Are there any copywriting case studies, where the creator/author is showing f.ex. a landing page with good copywriting vs. bad copywriting or why something is working?
Also if you can recommend something similar, like what copywriting is working and the reason behind it, would be quite helpful!
Appreciate your replies!
We just posted a blog about writing good headlines!
Beside that I would recommend to read: CA$HVERTISING. They will explain why you have to use an x amount of words in the first sentence, why a landingpage with a lot of content converts better... etc. all explained! So its not a real copyrwriting book but its a combination of copywriting + advertising.
One more for cashvertising.
In my opinion a must read for every marketer.
Originally Posted by marpre001
Did some googling and found these:
https://www.wordstream.com/blog/ws/2...iting-ab-tests
https://swiped.co/types/split-test/
https://www.funnelenvy.com/blog/top-...t-conversions/
https://signalvnoise.com/posts/2991-...g-part-3-final
https://vwo.com/blog/copywriting-exa...h-conversions/
https://www.wordstream.com/blog/ws/2...adline-testing
As for good copywriting - here's an example:
https://thirdwayman.com/articles/
They used to have a LONG salesletter for selling their LIT black paper:
https://thirdwayman.com/the-lit-black-paper/
That salesletter isn't on their site anymore for some reason. But the copy was so persuasive I bought the PDF. The PDF ended up being mediocre, but the fact that I bought it is testament to how good the copy was.
You can still get a pretty good idea on his writing style by browsing some of his articles in the link above.
Takeaways for me personally:
-Simplistic/minimalistic site design. Keeps distractions to a minimum.
-Large font size + black text against white background makes it easy to read.
-Concise and to the point. Short, easy-to-read sentences/paragraphs. No walls of text. No run-on sentences. Not even one redundant word. The original salesletter was LONG and spanned multiple pages, and yet I kept reading til the end - because each sentence/paragraph was super-short, so that was practically ZERO friction from one sentence to the next.
Hope that helps!
Amy
Gotta use internet archives now, but too good to pass up:
http://makepeacetotalpackage.com/
RIP
If it comes to copywriting psychology, then Cashvertising is the best one possible IMO to get started quickly. Dr.Direct took DOZEN of copywriting books and packed them all together.
If you aim for better undersatnding and not just a blueprint to work on, you'd have to read through those books (Mr. Whitman listed handful of them at the end of the Cashvertising) and look up successful advertisements to study their psychology.
G.Halbert got a great tip how to actually FEEL the copy - you just have to handwrite it using pen and paper. This works. You get completly different feeling when just scanning it with your eyes on the desktop compared to the feel you get when writing it on a paper.
To answer your original request:
Originally Posted by marpre001
And breakdown: http://www.thegaryhalbertletter.com/...-05reveal1.htm
This is an oldie and people have way shorter attention span right now and would rather watch brain-less VSL than read through page-long copy.
But... fundamentals stay the same and can be later on transfered to your copy + landing pages.
FREE bonus: direct-response names you can research
Gary Halbert
Gary Bencivenga
Brian Kurtz
Ray Edwards
Joe Polish
Dan Kennedy
Jay Abraham
Home > Technical & Creative Skills >