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Which geo should I target next? (9)

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As I make the offers myself I can choose the geo. The vertical is MMO (Making money online). 100% digital offer.

So far I have run in German, English, Spanish, French, Italian, and soon Protuguese.

My focus was (obviously) on the western markets.

My question is which other languages/geos are likely to convert with that vertical, offer a high ROI and have a decent population? NL for example would be probably too small to run the offer long-term.

Traffic source is FB.

They should be able to pay via PayPa. Price range is between 50-99 Euro (front-end).

There are interesting big emerging markets like Indonesia but a big problem there seems to be that the majority of people don't even have a bank account and can pay for online purchases only via QR code in a convini store. Therefore this might not work for me. Similar issue is LATAM. I get a good ROI there but when checking out the countries in detail it seems that only a fraction of the population has a credit card or PayPal and getting alternative payment processors requires to incorporate there.

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Hi. Why don`t you try Nordic geos, like Denmark, Sweden or Norway?

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If paypal is needed, find data and check which geo's have highest density of paypal account owners? Also try targeting people who liked Paypal (not sure if they have a big page), these people probably have a PP account.

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Because they have a small population and can usually be reached with English already.

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This is wrong thinking... I had the same feeling when I was starting with media buying, so not blaming you at all

My AM was telling me to try NL dating since it was working well for them, but I kept on ignoring it, because as you said yourself, it's not a big GEO exactly. I headed straight to USA, because that's the GEO with the highest potential, right? Long story short, after a few months I somehow decided to give it a try and after some optimizations, scaling to several sources and whatnot, I was able to get 300-500 NL leads per day consistently, shooting as high as 1000 leads per day on the best days. In the end, NL turned out to be one of my best GEOs.

NL alone can be all you need to make a lot of $$$ and keep in mind there is an overlap with Belgium, large part of Belgians speak Dutch too.

Even a small GEO can work wonders, especially when it's a high income country like NL. Switzerland and Austria are good examples too, both targetable with DE language, both high income countries.

But anyways, you already have EN, DE, ES and FR language versions, you should be able to target like 70% of the world with these languages, once you ad PT the % will further increase... so what's stopping you from running small tests in basically any GEO where these languages are spoken? Just by using Paypal, you should be able to quickly assess whether it's worth to run there and then consider sorting the additional billing options.

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Did you try Chile?

It´s a pretty decent geo and many people there have credit cards so they should be able to use Paypal as well.

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Credit card system is a mess in Chile... maybe because it is a monopoly belonging to our beloved president (the same guy you see on affiliates' Bitcoin advertorials). Most people use only debit cards of wire transfers. Things have gotten better, but this is far from being swift, and the hacking of the Chilean state bank last month is not going to increase trust as far as the banking system is concerned...

You can not access Paypal directly here, You have to go through multicaja.cl to add/withdraw funds, which shaves an extra 5% on top of the already generous PayPal comission

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Ah ok, didn´t know about the "internals" regarding Chile.

Was just talking from my experience.

There are/were good CC submits in CL, I had some pretty good CPS campaigns running there and also had some Crypto FTD.

That´s why I assumed that more people there have a credit card and also that it´s one of the richer countries in LATAM.

Alright, good to know.

Thanks for the info

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I always target worldwide. Chile is a profitable geo. Targeting specific geos has never improved results for me. Usually they got worse. I create LLAs from the emails of existing customers and just set the language in FB. That's all my targeting and makes me (when the offer and funnel are new way over 100% ROI). With Spanish I sometimes don't put any targeting at all (except language) and have 100% ROI out of the box - as long as the offer/funnel/vsl is new.

The issues start once the ROI drops. What I observed is that the cost per purchase double (to the front-end value) and noticably less upsells are bought.

Interest targeting and updating the LAL has never brought the ROI back. From there I used to translate my existing funnel and product into a new language and ran it worldwide. Until the ROI dropped again. The larger the potential audience the longer the campaigns are profitable. For example the French speaking campaigns lasted twice as long as the Italians. That's why I'm hesitant to target small geos with my funnel.

This approach was easier/faster than writing and producing a complete new vsl with a new angle and changing the offer accordingly. Though I just started running a new version of the Spanish vls with a new speaker and the ROI is back. Furthermore I'm working on a way to warm audiences up before sending them to the sales page: https://stmforum.com/forum/showthrea...arketing-on-FB

Btw... the funnel is just an ad and direct linking to the vsl. Though I started to put an email optin page between ad and vsl to be more compliant.

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