Outbrain or Bust! (50)
It does beg the question, do you really want your brain out? But eh, at least you've got one, right?
Hopefully @matuloo, @jack_l and even @vortex will find this and share some wisdom. And let me know if I'm leaving out important information.
So without further adu:
Platform: Taboola Oops, this is suppose to be Outbrain
Geo: US
Device Type: Mobile, Wifi Only
Offer: Whitehat eCommerce, Apple Cider Vinegar Gummy
Lander: Super whitehat, so directly linking to page they say does very well for the product on Native
Ads: 3 product owner created images, 2 are UGC
Headlines: 5, all offer approved. Using @vortex's tutorial, I kept them all around 80, and 1 under 50 characters
CPC: Starting out at $.45
Budget: $50 a day to learn Outbrain and the tracker,
So, after getting
Originally Posted by iwanttofly
Another question that "begs asking": Are you running on Outbrain or Taboola?
I don't know how helpful I'll be, but will be monitoring and learning from your progress.
Thanks for starting this follow-along!
Amy
Originally Posted by vortex
Another question that "begs asking": Are you running on Outbrain or Taboola?
I don't know how helpful I'll be, but will be monitoring and learning from your progress.
Thanks for starting this follow-along!
Amy
Well, you've got the connections, right? What was the spend necessary to get an Account Manager at Outbrain?
So far the campaign is still in moderation at Outbrain. Frankly, really surprised it is taking this long. I thought they were US based, so had most of the day to approve it. Plus, it is very Whitehat, so you'd think it would be easy to approve.
Their approval team(outbrain&taboola) is also located in Israel, not just US based. If you're launching at 50$ just to see tracking is ok, that's fine. But in order to get your content amplified, you need at least 200$ to start with. You'll need a rep to at least run on a performance list to start with.(and push approvals to their content team for you)
Originally Posted by iwanttofly
Here are a few suggestions and (more) questions based on the information you've shared so far.
First, I'd like to start with the targeting. Generally speaking the more detailed or targeted the campaign targeting is, the higher tends to be the cost of traffic. So, since this product doesn't necessarily work better on Mobile devices targeting WiFi only, I don't see a good reason why to start with that. Would you mind sharing a few more details about this?
Instead I would start with desktop traffic first (this for both Taboola and Outbrain).
The reason behind it: While the total desktop inventory might be noticeably lower compared to the mobile one, and competition a bit higher, considering the default amount of available publisher and sections you can block, targeting mobile devices can lead you to reach this limit pretty soon.
How many landing pages are you rotating in this test? Is it only one, or are there more landing pages? Was this lander suggested by the affiliate network or did you chose it from the results you saw on spy tools?
If the lander was suggested by the affiliate network, I would ask them about the traffic channels/sources they see the lander/offer combo work best. On top of that I would squeeze them and try to get some more info in terms of conversion rate, average network EPC, etc. This are all metrics that will help you quite a lot in the initial phase of the campaign to avoid expensive tests.
You say you have allocated $50 budget to your campaign to learn both the traffic source and tracker.
Trackers tend to work pretty much the same nowadays, +/- specific features based of which they differ from each other, but the bottom line is that it has to accurately track, report and rotate pages.
One thing you might want to do, is to use Redirectless tracking on the landing page and avoid using tracker provided domains to generate your campaign or click URL links. This might get you into trouble, so better safe than sorry.
Back to Outbrain. It's a pretty little beast to deal with, so the following might be helpful.
- Keep present that their reporting is delayed by a lot (usually 2-4 hours). Such delay will limit your ability to either block awfully performing sections and publishers in time (if they're not yet reported in their dash), so be careful with this.
- You have a default limit of 30 Publishers and 100 Sections to block on each campaign. This again will limit your optimization room, but what you can do in this case is to ask them to increase these limits.
- To gain more control over your campaign optimization, it's generally best to go for semi-optimized optimization strategy (set to a level of 60%-70%)
- Make sure to place outbrain pixel on your landing page, as well as post conversions back to it. This will help the algorithm work on your side rather than against you.
- Mind the traffic pacing strategy and choose the one that better fits your needs taking in consideration your testing budget too.
On top of the above, for such an offer that you are promoting, $50 /day for US traffic is too low. I would say it will be best for you to increase it to $150-$200 as a bare minimum. This way you'll get meaningful data faster, then be able to see how the performance changes throughout the day. Odds are, that $50 budget is going to get consumed within the first morning hours.
Feel free to share a few more details about your campaign. It will help us too in giving more reliable suggestions.
Originally Posted by platinum
Here are a few suggestions and (more) questions based on the information you've shared so far.
First, I'd like to start with the targeting. Generally speaking the more detailed or targeted the campaign targeting is, the higher tends to be the cost of traffic. So, since this product doesn't necessarily work better on Mobile devices targeting WiFi only, I don't see a good reason why to start with that. Would you mind sharing a few more details about this?
Instead I would start with desktop traffic first (this for both Taboola and Outbrain).
The reason behind it: While the total desktop inventory might be noticeably lower compared to the mobile one, and competition a bit higher, considering the default amount of available publisher and sections you can block, targeting mobile devices can lead you to reach this limit pretty soon.
How many landing pages are you rotating in this test? Is it only one, or are there more landing pages? Was this lander suggested by the affiliate network or did you chose it from the results you saw on spy tools?
If the lander was suggested by the affiliate network, I would ask them about the traffic channels/sources they see the lander/offer combo work best. On top of that I would squeeze them and try to get some more info in terms of conversion rate, average network EPC, etc. This are all metrics that will help you quite a lot in the initial phase of the campaign to avoid expensive tests.
You say you have allocated $50 budget to your campaign to learn both the traffic source and tracker.
Trackers tend to work pretty much the same nowadays, +/- specific features based of which they differ from each other, but the bottom line is that it has to accurately track, report and rotate pages.
One thing you might want to do, is to use Redirectless tracking on the landing page and avoid using tracker provided domains to generate your campaign or click URL links. This might get you into trouble, so better safe than sorry.
Back to Outbrain. It's a pretty little beast to deal with, so the following might be helpful.
- Keep present that their reporting is delayed by a lot (usually 2-4 hours). Such delay will limit your ability to either block awfully performing sections and publishers in time (if they're not yet reported in their dash), so be careful with this.
- You have a default limit of 30 Publishers and 100 Sections to block on each campaign. This again will limit your optimization room, but what you can do in this case is to ask them to increase these limits.
- To gain more control over your campaign optimization, it's generally best to go for semi-optimized optimization strategy (set to a level of 60%-70%)
- Make sure to place outbrain pixel on your landing page, as well as post conversions back to it. This will help the algorithm work on your side rather than against you.
- Mind the traffic pacing strategy and choose the one that better fits your needs taking in consideration your testing budget too.
On top of the above, for such an offer that you are promoting, $50 /day for US traffic is too low. I would say it will be best for you to increase it to $150-$200 as a bare minimum. This way you'll get meaningful data faster, then be able to see how the performance changes throughout the day. Odds are, that $50 budget is going to get consumed within the first morning hours.
Feel free to share a few more details about your campaign. It will help us too in giving more reliable suggestions.
Yes, $50 is basically a sacrifice to learn a bit about the tracker and Outbrain. And I completely agree, I fully expect it to be spent within a few hours of going live. In fact, based upon @vortex's Tutorial, I set it to start delivering at 8am Eastern so at least it wouldn't be consumed overnight.
So in order:
Why mobile and Wifi? Most of the traffic is coming from FB, they have one person doing very well with Native, plus the Offer's own traffic. He is getting an EPC of several dollars and sends it directly to the lander I'm going to use. Additionally, their internal tests have shown it as the best performer. Additionally, mobile is what has done best so far for them. As to Wifi, when building the campaign Outbrain had a spot suggesting Wifi only for mobile if online payment was required. So... Maybe a good idea, maybe not.
Again as to the lander, this is what they claim has done best, so no rotation. All I could find was their internal testing while spying. So relying on the network as to why this lander.
Since the lander is owned by them, is redirectless even an option unless I get them to put the tracker code on it? Guess I need to ask. In the meantime, I'm using a domain I already have for the tracking domain with a redirect from the click to the lander.
On to Outbrain, thank you. I'll keep that in mind when it comes to optimizing. As to pacing, it appears the only option with daily budget is accelerated? I really do wish they had a smooth option to spread it out throughout the day. I did pure semi-optimized. It sounds like you are suggesting maybe 70% and the rest to straight traffic? As to conversion tracking, I added the tracker S2S to the offer, and
And again, yes $50 isn't enough on an ongoing basis. This is merely to start the learning process.
Originally Posted by iwanttofly
Actually like i thought of it. They're getting most of the traffic from facebook and given that most people spend most of their time on the app instead of desktop, the offer has a higher conversion rate there. Plus consider that majority of the population is stuck at home due to the current situation, hence WiFi only works best.
My concern with Mobile Wifi traffic is mainly with the fact that it could not be the same case with native traffic. Plus on native you will get quite a lot of traffic from various apps that will consume your daily budget quickly enough.
Since the lander is owned by them, is redirectless even an option unless I get them to put the tracker code on it? Guess I need to ask. In the meantime, I'm using a domain I already have for the tracking domain with a redirect from the click to the lander.
If so, do yourself a favor. Get a copy of the landing page and host it on your own. This will give you a better understanding of what the landing page ctr is and offer conversion rate. Then for the offer you can get the deep link of the offer page that sends the visitor straight to the product page, basically giving the same exact user experience.
Just keep S2S conversion tracking the way it is, and simply add the standard pageview event pixel code on the landing page.
Below you can find a few more details about Outbrain traffic pacing types:
Standard: Our system will pace spending evenly until the end of the month. On days with less activity, our network will compensate by rolling over surplus budget and evenly distributing spend through the end of the month. This is best if you want to spread out your budget over the designated period, and is only available for campaign or monthly budgets.
Accelerated: Your campaign will spend as quickly as possible, such that it may cap its monthly or campaign budget before the end date. At that point, the campaign would pause unless you decide to increase the budget to keep it running, or until the first day of the following month (if using a monthly budget). Please keep in mind that, using this option, you may spend your budget more quickly than expected. This is the only pacing available for Daily Budgets.
Daily Target: You can designate a certain amount to spend each day from the monthly or campaign budget you set. This option is best if you know how much you want to spend each day, but want to take advantage of the campaign or monthly budget option. An example would be if you wanted to front-load the total budget before shifting the target down to slow the pace towards the end of the duration. Note that your actual spend can exceed your daily target by up to 35%, therefore you may exhaust your campaign budget earlier than planned. To ensure even distribution of your budget throughout the campaign lifetime use standard pacing.
Originally Posted by platinum
Yes, they are hosting the lander. There are some I can self-host, but I'm not sure I can self-host the one that does best. Frankly, it feels like the main page of a website. I'm really surprised it is the winner, particularly when they have multiple other style landers available.
On the pacing, have you tried Standard or Daily Target? Will it spread the budget throughout the day, or does it simply allocate so much for each day and then spend it as quickly as it can that day?
Got it.
Originally Posted by iwanttofly
I've mostly ran Accelerated pacing. Even though the other modes can help you spread the traffic throughout the day or month, odds are that someone else bidding more aggressively and while your campaign delivery is on hold can get the converting traffic.
Originally Posted by vortex
Another question that "begs asking": Are you running on Outbrain or Taboola?
I don't know how helpful I'll be, but will be monitoring and learning from your progress.
Thanks for starting this follow-along!
Amy
Lol I don't know about that... but yeah, anything I know about natives has come from James Van Elswyck and @platinum through STM+iStack stuff, so op is definitely in the right place
Originally Posted by platinum
I'm actually getting ready to try the same offer lol. So I guess we'll see how it does
@platinum makes a good point about the lp... its kind of a tricky beast in this situation...
Normally I like using the default advertorials that networks like GiddyUp and DFO provide because it is easy and lets you make a quick guess as to whether the campaign will work... then if you start seeing some conversions and want to continue with it you can start building your own lp's....
In this case though you are running on Outbrain for what I believe is the first time, and there will likely be 10-20 widgets/sections you'll want to block...
If you use your own lp you can track lp ctr, and block those 10-20 once they hit say 30 clicks with 0 landing page clicks... which is much cheaper than waiting and blocking them at 1xCPA with no conversions...
So that is one advantage of using your own lander obviously... even if its an exact copy of the one default network one...
I believe it might be possible to place a pixel on the 2nd page of the offer flow and use that to measure the lp ctr without having to rip the lp and host it yourself... but that might be more of a hassle... not sure...
And then yeah... re: spend... obviously the goal is be spending xxx+ per day, but I don't think there's anything wrong with 'revving the engine' at a lower budget... say xx at a time... that will allow you to start with a really high bid and make sure you stamp the campaign with a good ctr to start... and will also let you slowly block the bad widgets/sections rather than having one bad one spend 100$+ before you get a chance to block it...
And then as mentioned above, typically you wouldn't get a rep until you are spending xxx per day consistently... and the reps can give you whitelists to use which are helpful... but I definitely think its possible to make lots of money on Outbrain without one... only mentioning this as there can be a tendency to "spend optimistically" in hopes of getting a rep and that increasing profits, something I myself was guilty of, but I think on Outbrain at least its not that big of a deal, so you can just let the process happen organically...
Originally Posted by jack_l
Right now I'm just waiting for it to be approved. It has been 24 hours so I used their contact us screen to reach out.
Originally Posted by iwanttofly
Originally Posted by iwanttofly
Will PM you.
EDIT: Just got special permission from my "buddy on the inside" to make this part of the information public:
"Our spend minimums vary between $10k and $30k, depending on client needs."
Also - STM members have an exclusive email we can use to automatically get directed to a rep (no matter what your current spend is): stm@outbrain.com So please don't hesitate to use it!
Hope this helps someone!
Amy
Originally Posted by vortex
Still in pending status, so this will be helpful.
After 2 days, rejected by Outbrain:
| Video Landing Page Requirements |
| To amplify this content, please make sure that video controls, including a pause button, mute button, and a time bar, are available, and that there is descriptive text on the landing page about the contents of the video |
Unfortunately Outbrain compliance team can be quite picky with such things, especially fake play buttons or missing video controls.
Originally Posted by iwanttofly
Originally Posted by platinum
Something cool you can do is to upload a copy of the video on your own YT or FB page (connected to your ad account) then collect video view audience for retargeting.
Which yeah, they are probably doing their own retargeting off video views. But of course, only the YT videos meet all the requirements, except maybe the descriptive text. The IG and self-hosted are missing a time bar and mute button, perhaps the text.
On the text, I'm not sure if they are looking for text off to the side that describes it, or alt text in case it doesn't load or for visually impaired.
I thinking maybe Taboola, although I've heard they have their own issues in being hard to get stuff approved? It was one of the few networks I found anything on spying, so seems more likely.
The only other option that comes to mind would be to get a copy of the lander and remove the videos or only embed YT ones.
That's bizarre man... I think you just got an overzealous moderator... I would think 9 of 10 times that presell would be approved... it's like the most whitehat, fancy-dancy, non-affiliate looking presell I've ever seen lol.
So yeah I'd probably try it again... then if you get same result you could ask Jumbleberry if you can make your own version, or if they can make a version with a link to the videos script or something like that (if that is the problem).
They'll want it to be approvable on Outbrain so if Outbrain legitimately is going to be a stickler about there being no link to a video script, I'm sure they'd likely want to create a special Outbrain version that had that.
Again though I think you just got an overzealous moderator, possibly because your account is brand new.
Thanks @jack_l. So you think I should try resubmitting it then?
I did mention something to my AM about if there is one without the videos.
Also looking at Taboola. Their setup is quite confusing, so going to see if I can find some videos or tutorials on how to build a campaign.
Well, some progress. I did create a Taboola account and was able to "create" two campaigns. I say create because I had no idea what I was doing, and the only creative was the one Taboola created by scanning the lander. I also forgot to pause it. So it got approved, and I did get some traffic today.
Now I just need to dive into how to properly create a campaign AND to see how to get
Further, for those experienced in Taboola, is SmartBid or Fixed Bid a better way to go?
I would definetly go with SmartBid, but make sure Taboola/Outbrain can track properly your conversions.
Originally Posted by iwanttofly
SmartBid
Monthly Budget
'Optimized' Creative Distribution
Other folks have success with other setups though.
But yeah, whatever tracker you use the support staff should be able to help you configure Taboola successfully.
Jumbleberry also seems very on top of things so I'm sure they can help you.
Actually you could probably just run the naked Jumbleberry links on Taboola and send conversions straight from Jumbleberry to Taboola, if you're only going to use the Jumbleberry presells rather than build your own.
Probably better to just figure it out anyway though as hopefully you'll be running lots of other stuff on Taboola eventually.
But yeah, one other thing on tracking - I would not worry about getting
All you need the tracker for is to a) rotate landing pages/offer pages within the rotation or 'funnel' you create (or whatever terminology they use for that), and b) to recieve the pixel firings/postbacks from the affiliate network and then in turn post those back to Taboola/Outbrain.
I guess hypothetically you could try to make your tracker perfectly display all the stats, but in my opinion it's better to just track everything like cost per click, performance by hour of day, performance by geo, etc in your dashboard, because you know the data will always be correct.
Only things I really look at in the tracker are a) performance by landing page (if you're using multiple landing pages), b) performance by offer (if you're using multiple offers), and c) publisher by landing page click through rate (if you're on a network like Outbrain or Revcontent where there might be some bad publishers to block that have 0% landing page click through rates, so you can block those).
Hope that helps! I did get my camps approved on Taboola so hopefully you won't have any trouble either
"Good news everyone!"
The Taboola campaign was approved and is running. However, I have a feeling the bid may be too low. I'm not seeing anywhere to judge traffic based upon the bid. How do you determine the correct amount to bid?
As far as optimizing, I'm planning to cut if no conversions at 150 clicks for the site. That would be a 0.67% CR, so even that bad and I can't see how it would possibly be profitable. I do welcome any feedback from those familiar with Taboola if this is a good metric or if it should be refined.
Even more good news. First conversion!
I realized that I didn't have
Further, I have noticed the numbers don't add up. Campaign Summary shows a spend of $6.33, while Campaign Management shows a spend of $11.14. Is the data in Campaign Summary delayed compared to Campaign Management?
Now to let it continue to run and gather some more data.
I’ve been wanting to try Jumbleberry. $50 conversion at $11 spend is a good sign! I noticed that difference in spend too it’s just a delay.
Also I’m sure others will agree when I say you prob shouldn’t block sites based on that rule you mentioned. To be honest, I recommend going against all your intuition and actually not blocking any sites at all, the smartbid will take care of it. This is only the case with Taboola though, all other native platforms block away. If that campaign turns out profitable, prob best to not touch it and just make changes to a duplicate of it instead
Sent from my iPhone using Tapatalk
Originally Posted by bhal07
Edit: Found it! The big No sign should have been a clue.
But I am wondering just how "smart" SmartBid is. Is it like Facebook, where it will auto-optimize to converting traffic, or does it need some help/optimization on my end?
Originally Posted by platinum
I saw that you talked about using "Postback S2S". Is there a tutorial? Could you talk more about that?
Originally Posted by iwanttofly
I think its okay to block a few sites if they have 0% lp ctr's, but if you aren't using your own lp you won't be able to see that anyway...
And then yeah, Outbrain's SmartBid seems to be tied to the 'Conversion Event', more like Facebook's pixel, where you can build it up and then use it for something new, etc... whereas I'm unclear if Taboola's is tied to the campaign itself or the conversion event...
But yeah, with a high payout offer like that, blocking vs not blocking isn't going to make the difference between success or failure anyway... in my opinion at least... basically its going to work or its not, and I would focus mostly on finding the right headline/image/device-targeting/geo-targeting/etc, I think those would be the biggest levers that would affect performance.
But yeah great job getting a conversion so quickly that's awesome man!
Thanks @jack_l. Here are a some questions that hopefully you, @platinum or someone else can answer.
1. It appears monthly budget prorates for the month? So if your goal is $100 a day and you start it on the 10th, you should set a monthly budget of $3000 and not $2000.
2. How do you determine a competitive bid? Have I missed a traffic estimator somewhere?
3. Does adding new creatives screw up the campaign? Is it better to add or to duplicate and add to the new campaign?
4. Is there an easier way to duplicate creatives? The only way I found to have multiple was to upload the lander URL multiple times.
5. If I create a Add To Cart Event and add to that to the offer to track sites and creatives for earlier steps in the funnel, will Taboola continue to optimize towards the Purchase, or will it start to optimize towards the ATC?
Originally Posted by stungads
What I meant was that Taboola doesn't see or maybe even care at all if there are any landing page clicks on on ones prelander. What their system is focusing on is the ad-level click-through rate and conversions. The LP CTR is important for us to easily understand and estimate the potential of getting conversions from a specific site.
For example: We have an offer that pays out at $20 with an avg landing page to offer conversion rate of around 10%, and this offer is receiving traffic from the following two sites.
Site publisher-abc shows the following metrics: Ad CTR: 0.64% | Avg. CPC: $0.35 | LP CTR: 4.5%
Site publisher-edg shows the following metrics: Ad CTR: 0.32% | Avg. CPC: $0.26 | LP CTR: 23.2%
After a specific amount of ad spend or clicks the results will end up being the following. So let's assume each site has spent $100.
Site publisher-abc, has spent $100, generating 286 clicks (on the ad) and only 13 clicks have passed from the landing page to the offer. With a 10% conversion rate, we will probably get only one conversion from this site.
Site publisher-edg, has spent $100, generating 384 clicks and 89 clicks have passed from the landing page to the offer. With a 10% conversion rate, we will probably get 8 or 9 conversions from this site.
Hope it makes more sense as described above
So, first day with my own lander and being able to properly track LP CTR, thank you again @platinum.
The offer owner took almost 24 hours to approve the LP, so wasn't approved until yesterday evening. I had the campaign set to start today at 8am Eastern, but switched it off to be safe. After the LP was approved, I forgot to turn it back on. So I didn't notice until this morning, oops! Then Taboola decided that it should make up for lost time in a hurry, and since it was approved yesterday but not spending, even though scheduled that way, it also wanted to spend 2x daily budget today. Within a few hours of turning on it went crazy and spent almost $200 in an hour. Lovely, oh well.
Anyway, here are the numbers. Sadly, no conversions, but at least I can see what sites are driving. The biggest spender was just $24, not even half of CPA, so it will be tomorrow before I can start doing any cutting.
Sweet! At least now you have some more data to make decisions on!
Judging from the stats you can already start kicking off a publisher or two.
Most likely sites with less than 10% LP CTR can be hard to become profitable, unless the lander to offer conversion rate is higher than the campaign average. Try to gather a few more data so that we can see what can potentially improve the performance.
Originally Posted by platinum
Judging from the stats you can already start kicking off a publisher or two.
Most likely sites with less than 10% LP CTR can be hard to become profitable, unless the lander to offer conversion rate is higher than the campaign average. Try to gather a few more data so that we can see what can potentially improve the performance.
To help train myself, what kind of data is valuable, what should I post? Or are you saying more data as in more clicks and spend?
Originally Posted by iwanttofly
So sadly Jumbleberry doesn't have much in the way of stats for the Lander we copied, it sounds like I was the only one to run it. Oh well.
But at least got the first conversion off the campaign where I am hosting the lander. The orange/red highlighted placement has already been cut, and I'm thinking of cutting the one in yellow. I may let it go to 100 clicks before deciding, but that is a very low CTR off the lander.
As always, comments and questions are welcomed.
Not too much change. Both placements highlighted in yellow are off now. One wasn't generating any LP clicks, and the other had a CTR half the converting one and roughly 1/3rd the average.
I did get the code for another one of the landers, so going to see if I can do it myself or hire someone off Fiverr or Upwork.
I ended up turning off the latest campaign yesterday, 1 conversion in just over $600 in spend. It seems to be doing worse than sending to the main page. Of course I find myself asking, am I jumping the gun, am I being impatient and not giving it enough time, or was this a wise decision?
Here are the placements from
And here are the placements from Taboola with additional stats.
At the suggestion of my AM, I got the files for another native lander, this one with a video, and got a guy on Fiverr to clean it up and add tracking. Based on this I should be able to handle any future work myself. I am currently waiting on the offer owner to approve that lander. From there I need to decide if I should stick with US traffic or maybe try another GEO.
As always, all comments and suggestions are welcome, even telling me I'm an idiot.
Originally Posted by iwanttofly
Here are the placements from
And here are the placements from Taboola with additional stats.
At the suggestion of my AM, I got the files for another native lander, this one with a video, and got a guy on Fiverr to clean it up and add tracking. Based on this I should be able to handle any future work myself. I am currently waiting on the offer owner to approve that lander. From there I need to decide if I should stick with US traffic or maybe try another GEO.
As always, all comments and suggestions are welcome, even telling me I'm an idiot.
That's still better than the last 15 or so ecom offers we've tried, however... last one we had consistently working was PhotoStick on Revcontent in 2019, so in the realm of ecommerce this one is still a rockstar.
I don't want to give up on it because I know that if I do I'll see Media Force or some outfit like that start running it a month from now and be killing it and I'll kick myself lol.
Originally Posted by jack_l
Well, new version of the lander got rejected, so trying to find out why from Taboola in order to get it fixed and start running a new campaign with it.
So Taboola is complaining about a 100% Money Back Guarantee and apparently it doesn't address shipping and handling. We'll ignore that it exists on other pages they have approved.
@jack_l did I understand correctly when you said that sometimes resubmitting a campaign will get a different reviewer and may get approved? If so, I think I'm going to try that.
That's more for individual ads... like if the campaign as a whole is approved but they deny some of the ads, often if you just re-submit they'll approve them on the second go.
For the campaign as a whole they are more consistent... certainly possible they'll approve it on the second go-round though...
Originally Posted by jack_l
REJECTED LANDING_PAGE_MISREPRESENTS:
Cannot say "100% money-back guarantee" without disclosing shipping and handling.
Which is literally on every version of their order page. It isn't even on the lander, even the order pages you send traffic to has it.
I guess I'll just try again.
Originally Posted by iwanttofly
Originally Posted by jack_l
Oops, spoke too soon. Still in review.
Does anyone have a contact at Taboola? I know @vortex posted an email for Outbrain at one time, it would be great if there was one for Taboola as well.
I'm really starting to question if the goal of Native Moderation is to make Facebook Moderation look good?
I haven't been posting much because basically I find myself fighting to get anything approved. I'm even looking into another network, and they want to reject it for being weight loss.
Originally Posted by iwanttofly
Once I know it can be approved over DSP, I can then track down the TS and run direct.
Of course, I’m not running native, so I may be full of shit
Originally Posted by jaybot
Once I know it can be approved over DSP, I can then track down the TS and run direct.
Of course, I’m not running native, so I may be full of shit
I finally did get something approved on the new network and working to get the lander updated to be able to use headlines that address weight management.
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