Wheelios and Facebook traffic. (11)
Facebook does not like popups, yet wheelios and exit intent pop-ups are responsible for a chunk of sales. A higly trusted Facebook ads account (which is their internal score), won't lose on this one because they don't check the landing pages for such accounts. But an account lower in the ladder like a moderate or low trust account will surely suffer and eventually face a ban because they check the landing pages or the entire website for such accounts. Pop-ups there will affect. Any thoughts on how best to compensate for the loss of sales here?
I did a bit of research - allegedly Facebook may be OK with popups that are triggered by a click from the user:
https://andrewhubbard.co/how-to-crea...-landing-page/
Facebook doesn’t like landing pages that use automated pop-ups.
If you’ve got some site-wide pop-ups or welcome mats installed, you should disable them for your Facebook landing page.
Even the exit-intent style pop-ups are a no go if you’re running Facebook ads to the page.
Full Screen Popup
You can however use popups that are triggered by a button press.
For example if your landing page has a button that says ‘click to sign up now’ that presents a pop-up box for the user to enter their email address when pressed, that’s ok.
I don't personally have experience with wheelio - so have no idea what FB would or would not be OK with. And conversion rates for this only-when-triggered-by-the-user arrangement will most likely be lower than when the wheelio was popping up automatically. Nevertheless, it may be a viable alternative.
Amy
Sent from my iPhone using STM Forums
@vortex I'm aware of the fact that FB is fine with pop-ups generated from a click. The problem is that abandoned cart pop-ups are generated automatically and not with user intent. I'm thinking of ways around this one. Not sure just emails are good enough.
I'm doing everything possible to prevent a "random ban" in the future if I undo everything wrong I did in the past. This includes cleaning up my Instagram accounts and every single post there. Facebook knows that too, but doing everything right from now onwards should stop future issues. Now that I am aware the bans are not "random" but things building up and crossing the threshold.
Originally Posted by wisdompower
An "abandoned cart" POP would be a result of some activity on the users end, after all they had to add the products to the card previously, right? How are you firing these actually? Once a user returns, or during a browsing session?
Originally Posted by matuloo
I'm fully aware of your intent to want to keep using wheelio in the same way as before, i.e. as an automatic popup.
I'm also aware of the fact that you want to keep FB happy. And "word on the street" is that FB doesn't like popups. So you're not wanting to take that risk.
These two intentions are at odds with each other - meaning you can't have your cake AND eat it too.
So - you have a few choices that I could think of - in order of highest to lowest risk:
1)Use wheelio the way you've using it - as an automatic pop-up.
2)Implement what I suggested in the previous post.
3)Don't use popups, period. And instead, experiment other methods to increase profits - either by increasing conversion rate or order size or with upsells/cross-sells/downsells (etc.)
Also: AFAIK, FB didn't officially say that popups are not allowed. This is what they they're saying NOT to do:
So they didn't outright say that pop-ups are forbidden. Just "excessive pop-up ads".
But does it mean having a wheelio will get you one step closer to getting an account ban? If so, how much weight would this have?
I would love it if another member - or anybody for that matter - can answer those questions.
The truth is that very few people have access to knowledge on how the FB policing algorithm works. You've mentioned in your first post that different accounts with different histories can result in different degrees of trust, so that even if both accounts were to do the exact same thing, one account may "get away with it" while the other one may get the hammer.
So in the end, it all comes down to how much risk you're willing to take, and how much risk you assign to the potentially offensive "something" you're wanting to do. And it's hard to make an educated decision because frankly, nobody knows for sure how FB decides on account bans - it's mostly a blackbox.
Sorry I'm not able to shed more light on this topic. I would love it if other members can chime in with their experience!
Amy
Sent from my iPhone using STM Forums
@vortex I will go with option 2 as I have credible information that FB is fine with pop-ups generated after a link or a button click. And this "credible" information has your seal of approval too. 
Originally Posted by wisdompower
Honestly, I would make the same decision you did. But I wouldn't stop there. There are many ways to increase CR/ROI/profits and instead of lamenting over the fact that wheelio will no longer be able to generate the same results, it would definitely be more empowering and constructive to focus on doing more testing to achieve that goal.
Who knows - it could be a blessing in disguise - where you may discover new ways to make even more money than before!
Amy
Sent from my iPhone using STM Forums
Originally Posted by vortex
I suddenly remember an SEO expert saying that the knowledge from courses, forums, etc. account for only 20 per cent. The remaining big chunk of "knowledge" comes from implementing that 20 percent external knowledge and learning from one's experience and mistakes on the way.
Originally Posted by wisdompower
Ideas are valuable of course - and you can pick up a ton of those on STM - but as you've implied, nothing can happen without massive action. And taking action requires a lot more courage and motivation than planning and research.
I would sometimes remind myself that there's no need to wait until I have everything figured out before rolling up my sleeves and actually start taking action! Of course some projects do require waiting until all the ducks are in a row before you can even start, but for the smaller decisions, it may be better to just make the decision the best you can and move onto the next step.
Nevertheless - there's nothing to lose and everything to potentially gain in asking questions first to see if anyone has advice.
Amy
Sent from my iPhone using STM Forums
Originally Posted by vortex
Life's a balancing act. Amen.
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