Traffic Nomads - NEW AD FORMAT: CALENDAR (1)
We've launched three new ad formats this month: banner, calendar and native!
Wondering what are calendar ads? Here a short explanation:
CALENDAR
Calendar is a new ad format, where the ads are scheduled directly on the device's calendar of the user. Just like push notifications, the user needs to agree previously, to receive the ads. The possibility of personalized communication and the limited volumes are two of the reasons why this ad format has such high performance in digital campaigns. Currently, this ad format is available for iOS only on CPC model.
Advantages:
✓ Personalized communication
✓ No visual competition from other ads or other content
✓ The user has agreed to receive ads
When should you use calendars?
Because it is not a low-cost ad format and the volumes are still very limited, Calendar ads should essentially be used in campaigns there were already tested and where your goal is to get top quality traffic rather than huge volumes (to scale).
How to test calendar?
Easy! Submit an application to join Traffic Nomads Self-Service Ad Network > Add some funds (min 50$) > Create your first calendar campaign! 
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