Home > Paid Traffic Sources > Facebook & Instagram

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From a 15% conversion rate to 4%.... ??? (7)

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I had a pretty good campaign going on, until suddenly from one day to another my conversion rate dropped from a good 15% to a awful 4%. And the fun thing is, i don't know why.

I had a stable conversion rate for almost a week.

I didn't change the ad, i was direct linking to the offer so i used no landingpage. i checked the page load speed and also the offer page, none of them changed.

I run the ad on the same days as normal, so that's also not the problem.

What could it be that made my CR drop so much?

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going to need a lot more information -- what offer, what network, what traffic source, etc. That's a pretty huge fluctuation, it's possible your traffic quality was backing out poorly for the advertiser so they adjusted the CR accordingly rather than pausing you on the offer. Could be time of day, could be a million things. If you're running real low volume (< 25-50 leads / day assuming it's a low payout offer, I'm guessing dating), then fluctuation is always going to happen.

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How big is your demo? For a small demographic that happens often. Try new image and new ad copies.

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The offer was a starbucks giftcard email submit from WolfStormMedia, and the traffic source i use is Facebook that's why i posted this in the facebook section . I am running this offer always at the same days/times so that can't be the problem... All i can think of now is that the advertiser is scrubbing like hell.

I have a huge demo so that's all fine.

@combo - I tried to split test the offer from a few other networks but i can't get the offer approved again. I think i was lucky the first few times with getting my ads approved but now my luck is over...

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Is your original campaign still running? If you're using 202 or CPVLab just add a url to the campaign and it will start to rotate that, so you don't have to submit new campaigns and get it approved all over again.

Also another option is to ask your AM at WSM to check with the advertiser about the quality of your leads and see what they say

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^^ this. IMO better to get lead quality assessed and payout dropped if low quality then to leave as is and get scrubbed unknowingly.

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ya email submits are against the TOS....you were lucky you got it on the first time....

and email subs scrub like crazy.....just a part of the game....if your traffic doesnt work for them....your cvr drops plain and simple

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Home > Paid Traffic Sources > Facebook & Instagram