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Push ads for email list building (22)

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Has anyone ever tried using push ads to build an email list to which you later send emails with offers?

Since I work as a content marketer, I'm used to promoting gated content pieces—e.g., an ebook—with valuable content, and then used the email list to promote a product. The benefit of this approach is that you get to build an asset you can sell to indefinetly and you can retarget the visitors/leads further. But for whatever reason, all marketers use push to drive leads to pre-landers and move on. Is that so for any reason or just something that no one has ever tried?

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Push can work for this for sure, you just have to keep one thing in mind. Since push networks do not offer any type of interest targeting, these leads won't be of super high quality. You will need very broad appeal and aggressive offers in order to turn these people into buyers. You simply won't know what kind of people you managed to get on the list so it will be quite hard to send them the right offers.

You can pre-filter them to some extent, by using a targeted email collection form or LP, but it won't compare to what you could achieve with FB, for example.

It's much easier to simply buy the traffic and send the users to some LP and let the advertiser worry about the backend issues. Many affiliates and media buyers simple prefer to go for fast results and don't want to worry about backend monetization as it's a completely different system.

Of course there are people who build email lists and monetize the contacts over and over, but it's a more complicated setup. But if you know how to do this, it can be a very lucrative business that can yield results months after you collected the contacts initially.

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This is exactly what @diplomat was about to do just before corona hit. He even started a follow along.

Fucking covid.

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That's one of the things on my todo list for 2021 :-)

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I actually read a post that asked the same question, but for native advertising, and the answer was the same: traffic is too generic to convert well, at least in theory. I see some potential, but it's not like in Facebook or Instagram where you can target specific audiences. Anyway, I think this question is good food for thought, not something I'd try now—I'd still love to see what @diplomat and @jeremie find out.

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hello, I will contribute with my experience.


I currently do push traffic to a capture page. However, I promote a product that is very popular. that is, that you are more likely to be more generic to the point that many more people like it. Because the push network does not bring qualified public, however, I qualify by measuring pageviews through analytics to see my country's regions with the highest engagement, then my focus is on the regions with the most engagement, something else is to observe the areas of the own push service, I cross the data later, then give me a good result. But do not expect direct sales, this strategy is for branding, leads and a funnel to get people interested in the brand or product. Niche product to lose weight.


ps. you have to invest at least 200us in tests and see where the best conversions come from. Some offers work well in native and others better in push, but always capture leads. every 20 leads, 1 sale. each lead costs on average 2 to 3 us dollars. recommend a product with CC Submit 50 dollars. But as I said. much test first. Do not push money if you do not know what you are doing, study better beforehand.

sorry my bad english : /

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They have these quiz funnels to qualify leads, which works great for "non" targeted push and referral traffic.

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The traffic will convert to leads for sure, the problems might arise at the backend, since its not possible to laser target the audience. Native is definitely better than push, as these sources offer at least some category targeting and you can limit on what web properties your ads are shown, at least partially. With push sources, it's quite a mix since you never know how the push subs lists have been compiled. That's the main difference between these sources and something like facebook where you can target based on interests.

This being said, it can still work out fine, you just need to use offers broad enough to appeal to mixed list. Thats why sweeps are so popular on push, for example. Basically "everyone" want's a free iphone or a voucher to some supermarket that has a branch in every bigger city/town, such as Tesco.

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Yup, properly constructed funnels can definitely help to segment the audience and it does improve the quality of such lists a lot. It's still not as targeted as building lists from properly targeted FB traffic, but definitely better than just collecting everything and putting it into one list.

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Facebook is the best! But they are more concerned about user experience than those who pay them for ads. Then they have their internal policy to ban advertisers which may seem pretty "random."

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Yup, it's definitely not easy to work with FB these days... and indeed, their bans look pretty random at times. If it wasn't for the quality of their traffic, most advertisers would move elsewhere long time ago. But it's their platform, so they can basically set the rules the way they want them. Nothing we can do about it.

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Interesting idea, @wisdompower. I've actually thought about creating quizzes and using that to build an email list, but I was thinking that for FB, which is much more targeted than push/native. Still, I can see someone doing a generic, Buzzfeed-type quiz where you ask them "What Friends character are you?" and ask them to sign up to get the response. The question then is, how do you qualify them for offers? I don't think someone who signs up for such a generic quiz would be interested in winning a free iPhone or some other free sweepstake. Sure, the audience will be similarly generic like most push subs from most networks are, but the effort of managing such a list may not be worth it.

On the other hand, the quiz could be more specific—e.g., "What type of diet would best fit you?"—so the offer could also be more relevant—e.g., some nutra offer.

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I have a bit of awareness now to stop a "random ban" at some point in the future. And ways to appeal to have a way bigger chance to get an "irreversible" ban reversed. Let's see how it goes...

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You already seem to know the answer! There should be better ways, where others who know better can help you. On a personal level, I'm experimenting on this and should have concrete results by mid-January.

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I would LOVE to hear what you find out - when you do!

Because FB bans really seem quite random at times. They shoot first and ask questions later. It would really benefit a lot of people if you could share some insight on this topic. Looking forward!



Amy


Sent from my iPhone using STM Forums

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Findings will be on the quality of leads from push. For Facebook hopefully, nothing untowards happens in the first place. I am just implementing on some safety tips, so the future is secure(touch wood! )

And the way forward if something untoward happens by chance...

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When using a quiz to pre-filter the users/leads you need to craft the right questions.

So for example, if you plan to email out sweeps offers, but you're not sure what product to use, try something like this :

What do you think about apple products?

A) I'd never use anything else
B) It's overprices piece of shit with strong marketing.

Those who answer B are likely apple haters and it would be pointless to send them a "win an iphone" offer.

Or let's say you plan to email a streaming TV type of offers. Questions like this could work...

Your favorite movie character ?

A. Daenerys Targarien
B. Iron Man
C. Sherlock Holmes

For A, you would create LPs that list fantasy movies, For B you would go with scifi, for C you would list thrilers/detective type of movies.

Or another one...

What type of an investor are you?

A. conservative, I prefer safety over larger gains
B. willing to take risks if the rewards are high

A would probably register for an investment fund offers, B could work well with crypto or gambling...

I'm sure you know where I'm heading with all this.

And of course, you need to use an AD that is related to the actual quiz questions.

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That's fantastic advice, @matuloo. Have you ever tried running quizzes like that one? These ones would need to look much better than the ones used in push advertising.

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Yup, I've run similar quiz style-LPs in dating and still am to some extent.

It's pretty common to see pre-filtering questions on dating landers, it's just that majority of the affiliates do not utilize the answers at all

So they ask about age, preferences such as hair color, body type, type of relationship they look for... but never really utilize the data

Truth to be told, you can do well in casual dating even without segmenting the audience like this, because in the end, they all want the same thing Bu yes, I did and sometimes still do build very specific funnels by using such quiz questions and there are situations when it really works well, especially when I land a great offer that looks for a specific type of users.

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Nice to hear that! Do you use any specific software to create those landers, or do you use custom-made landers?

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Custom ones on my end, my coder is handling this but as far as I can tell, no complicated coding is required.

My setup is simply to send the user to a specific offer based on the answers, when I'm using such LPs that is

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Yes, sir.. we had to change fair amount of things because of the covid. Unfortunately, I didn't go further with push for that follow along.. ended up starting with native. One of my goals for 2021 is to 2x my revenue that comes from media buying so I'll be picking it up again in January. I'm not 100% sure but I may continue my follow along as well

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