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LP or just a pre-sell ad? (9)

01-24-2012 05:42 PM #1 ahmedkassem (Member)
LP or just a pre-sell ad?

Hey stackers

what do you guys do for mobile traffic? do you just send traffic directly to the offer page with a pre-sell ad? or do you make a pre-sell LP?

I tried going the LP route, and the LP->Offer CTR is around 15% which sucks!

Let me know please.

Thanks

01-24-2012 06:22 PM #2 Daksneezian (Member)

LP might work for some, and crash for others. Have you tested the LP to see about increasing the CTR?

01-24-2012 09:09 PM #3 The Angry Russian (Moderator)

To me using my own LP is just another variable I now have to test and monitor. In addition you start to take on liability if you don't have ownership of images or run uncompliantly.

We DL 90% of the offers we run at MobAff with no issue. Honestly you only need an LP if you're pre selling something, simple ish like ringtones, apps, dating, the offer sells itself.

01-24-2012 11:56 PM #4 Mr Green (Administrator)

You gotta test each campaign individually. There is no sweeping rule. I've had profitable campaigns using landers and direct linking.

01-25-2012 03:33 PM #5 ahmedkassem (Member)

and for you guys who were doing LPs? what was the landers CTR?

01-25-2012 03:34 PM #6 ahmedkassem (Member)

Quote Originally Posted by Daksneezian View Post
LP might work for some, and crash for others. Have you tested the LP to see about increasing the CTR?
I tested like 3 LPs with CTRs ranging from 10-20%

01-25-2012 04:25 PM #7 lng (Member)

Ive had success with mobile LP's vs DL.

01-25-2012 11:20 PM #8 The Angry Russian (Moderator)

Honestly I think LP CTR is a metric thats OVER rated.

Real world example from rebill days. Flogs had a higher CTR than farticles, but the farticle users when they clicked bought at a higher rate yielding more value per visitor in the long run. So even with a 10 to 12% CTR I was converting much higher than when I had a 25% CTR. Concentrate on how many SALES your lander ets not how many people you get to just "check out" the offer.

01-26-2012 04:52 AM #9 ahmedkassem (Member)

well said man

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