Criticize my landing page (5)
Hey,
I am currently learning a lot and I am reading the adweek book (which is great).
I created a lander to practice my skills.
Please criticize it and give me feedback.
Here is my landing page.
I want to become better as a copywriter and also as a marketeer.
Thx in advance!
PS.: Every feedbackis highly appreciated!
1. You definietly need to install SSL.
2. Change favicon from WP.
3. Your first headline is too close to left side of the screen
4. CTA is colored grey, I would make it more eye-caching with a different color, so that it can stand out from the rest of the content.
5. Hide you wp-admin with some security plugin, you don't want people to come in there.
I'm checking on desktop, so the advice relates to that :
1. The description is not visible unless I scroll down, put some data above the fold to make it visible straight away
2. NextReturn in the header is confusing, I didn't realize it was actually the domain name... add some description to it.
3. Too much space above the actual content, no need to leave it there
4. The info on the mobile screen is not readable, I'd like to see what's there to get an idea about what the alerts actually look like
5. The testimonials sound fake, especially the first one... make it more simple and believable
6. Errors in the text... The Worlds Fastest Insider Tracking Newsletter ... I guess tracking should be trading, you can drop "The" as well. I'm not sure about this one either : You Get This The Instant You Join The Newsletter ... Instant doesnt sounds right to me, but I'm not native so I might be wrong.
7. I'd experiment with more color schemes, this one is ok but pretty boring
8. Try to add some more enticing texts to make users signup... get the info you shouldn't know... find out what the insiders are trying to hide... get an unfair advantage .... Something along these lines 
Cheers,
Matej
Desktop
- problem with the left margin
- problem with your email capture form
- agree with matuloo for the title. put a better logo, or at least add '.com'
- newsletter part: do not use a diagonal separator if you have no further section. looks strange
Mobile:
- top: why do you loose space with a Menu while you only have one item? You can just put the logo there
- same issue with newsletter at the end
As previously mentioning, raise your game for copywriting.
You're on the right track...
Just out of curiosity... is this purely just for practice? Or actually for a web property you would like to build?
I think you have the basic structure down, in terms of the alternating interstitials or backgrounds or whatever you call them, the testimonials, etc.
What did you use to build it?
One thing I'd change is take out 'Beta Readers' and just replace with 'Readers', and then re-do the testimonials so they sound a little more realistic (not bad though).
I'd also use more opacity, and more large images as background instead of color blocks. And as noted change the favicon.
I'm sure you have other examples you're using to model it on, but here's one extremely successful financial newsletter I use to subscribe to: https://capitalistexploits.at/
Here's another paid model I've never heard of but who are bidding on 'Financial Newsletter' on google ppc: https://www.alertsedge.com/
You can also go on Zero Hedge if you're not already familiar with it, and most of the Dianomi ads at the bottom will go to stuff like this too.
Finance is insanely competitive, however if you didn't try to sound too advanced and just catered to sort of 'surface level' finance stuff, I think you could make a decent little bloggy-blog that you could optimize for SEO for low-hanging fruit, and maybe run some paid traffic to for marketing finance-relate affiliate offers like that 'Angels And Entrepreneurs' one or the Bill O'Reilly one that's been around a lot the last year, and then maybe build an email list eventually, promote offers to it, etc
Edit: Actually, on that topic, I've seen a couple sites on Flippa making decent adsense revenue just from Indian writers pumping out tons and tons of articles on anything vaguely finance related and thus getting seo traffic. Not saying that's the highest-calling or best route or anything, but it did seem illustrative that there are other paths to profits within the finance vertical other than trying to compete with the Agora's and Stansburry's of the world.
Home > Technical & Creative Skills >