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what is RON traffic? (6)

12-08-2020 09:17 PM #1 contatosocialmkt (Member)
what is RON traffic?

what is RON traffic? I wanted to know a definition for that term. I see many traffic platforms with this option but I don't know what it really means. can you help me?

12-08-2020 09:27 PM #2 vortex (Senior Moderator)

Quote Originally Posted by contatosocialmkt View Post
what is RON traffic? I wanted to know a definition for that term. I see many traffic platforms with this option but I don't know what it really means. can you help me?
It stands for "run of network", and means that basically you're targeting all the websites/placements the traffic source has, without selecting certain websites/placements.

https://en.wikipedia.org/wiki/Run_of_network

Pros: Cheaper prices, bigger volume

Cons: Lower conversion rates than you'd get by targeting above-average quality sites or sites that are relevant to what you're promoting


Amy

12-08-2020 09:29 PM #3 iwanttofly (Veteran Member)

Run Of Network.

It means your campaign will run on all placements for which your campaign is suitable and you get a winning bid. So if your campaign was too graphic (I see this is NSFW but RON applies to all sources) then it may not run on some placements.

Ideally at some point you want to develop a Blacklist of placements that do poorly for your campaigns. Even better is a Whitelist of where your campaigns do well, and then just run on those.

12-08-2020 10:29 PM #4 contatosocialmkt (Member)

Many thanks for the reply. Now everything is clearer for me. Thanks!

12-08-2020 10:31 PM #5 contatosocialmkt (Member)

thank you very much, your answer also qualifies me to have another vision.

Quote Originally Posted by iwanttofly View Post
Run Of Network.

It means your campaign will run on all placements for which your campaign is suitable and you get a winning bid. So if your campaign was too graphic (I see this is NSFW but RON applies to all sources) then it may not run on some placements.

Ideally at some point you want to develop a Blacklist of placements that do poorly for your campaigns. Even better is a Whitelist of where your campaigns do well, and then just run on those.
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Many thanks for the reply. Now everything is clearer for me. Thanks!

Quote Originally Posted by vortex View Post
It stands for "run of network", and means that basically you're targeting all the websites/placements the traffic source has, without selecting certain websites/placements.

https://en.wikipedia.org/wiki/Run_of_network

Pros: Cheaper prices, bigger volume

Cons: Lower conversion rates than you'd get by targeting above-average quality sites or sites that are relevant to what you're promoting


Amy

12-08-2020 10:50 PM #6 matuloo (Legendary Moderator)

I have also seen the term RON used to describe traffic that a network cannot sell, so they offer it at a discount with no additional targeting... but this is not the correct way to use it, this should be called "remnant" traffic. For RON, vortex posted the proper definition above already.

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