Plutus FB Follow-Along (5)

Niche: Solars
Target GEOs: US, NL

Week 1: Dec 1 - Dec 7

I focused on @vortex FB Beginner tutorial and research.

Later on decided on niche - Solars. Couldn't resist myself to select this one as it both adds value to the people and our planet.

New account created and new fanpage created out of that account.

Started posting content daily on that fanpage, 8 posts are already up.

I bought domain that matches fanpage name, just finished setting up Wordpress on that domain - I'm having SEO thing in back of my head to get little bit of organic traffic later on. This is the lowest priority out there as I followed one of the SEO guys FAs on the other forum and this guy was like robot, posting 3-4 1500~words articles daily for the span of 1.5 - 2 years. I respect that approach a lot, but this SEO engagement level is out of my league.

Landing pages - as usual, static htmls on the same domain. None prepared yet.

Updated fanpage details - everything is up there, phone number included. I used https://tollfreeforwarding.com/secur...mer/myaccount/ to map U.S number to my personal one in case someone would decide to call and check it.

I started research on solar market - got a bit distracted in a process by other stuff and sheer amount of available content.

I bought a course focused on improving reading speed and processing information - current reading speed: 130~words/minute - course say that this is super-bad but can be easily improved when following-along. I decided spending on learning that about an hour a day.

I watched few videos of Russell Brunson and found out about ClickFunnels. Looks cool.

I spent yesterday afternoon lurking into clickbank offers - this was fascinating. So much amazing copy up there. I'm waiting for my printer to arrive to start deconstructing it on the paper with the help of Cashvertising.

I found one offer that looked for me like a joke, but it probably isn't.

This made me realize that on this world, you can sell literally every idea that comes into your head, just need to put proper price on it.

This particular website might not bringing much of sales (if any) but it was amazing to find out that people actually try.

Website link: http://solarity.club/

To wrap this week up:

1. I figured out niche I want to focus on
2. I created fanpage, ad account, website
3. I started research on the topic - joined groups, found out valuable blogs, signed up to the top forum

Things for the next week:

1. Determining exact audience to target - I roughly have an idea but I need to check that with reality
2. Spying and working on the copy, preparing first landers variants based on that. I'm thinking about utilizing ClickFunnels, does any of you using it for your campaigns?
3. More research - finding out big names in the industry, copying comments out of forums, pointing out to the most valuable groups that I wish to stay in as I applied to every single one that was out there

This FA:
I'll post weekly updates for the first month-or-so, and move into monthly updates later on.

Goals:
Two actually - one million revenue year, one million profit year

Very nice! Eager to see how this one will unfold!

Are you planning on promoting solar lead gen offers? Or?

Yes I see many people driving FB traffic to ClickFunnels - worth a try!

As for angles and audience targeting - you'll for sure find out more info than the 10 minutes I spent on it, but hopefully this will get you started:


In the U.S.: People can still get tax credits but only until end of 2021 (unless the government plans on renewing/extending this arrangement). So this would be a good angle to test.


https://www.energy.gov/sites/prod/fi...Solar%20PV.pdf


In Europe: UK, Germany and Spain may be good countries to target.


https://www.alliedmarketresearch.com...-energy-market


I also found 2 mentions of 2 countries where the demographics of solar panel customers have shifted from higher-income families to low/medium-income families (here would be your audience targeting), due to the pricing of solar panels having come down, and a stronger desire from lower-income families to lower their electricity bills (these would be your angles).

"But the demographics of solar buyers is changing. A new Australian study has found that, at least in that country, families with low and medium incomes in the suburbs are buying the most solar power right now. The cost of solar power has steadily gone down in the past few years, thanks to advances in technology. Financial incentives from governments are also boosting the technology’s consumption."
https://www.anthropocenemagazine.org...hics-changing/

"People with higher incomes and better education no longer dominate demand for the domestic solar market in Queensland with a new QUT study revealing the highest uptake in solar PV systems comes from families on medium to lower incomes."
https://www.sciencedaily.com/release...0207092823.htm

I was hoping to find similar stats for the US but couldn't. The closest I've found was this - from content written in April 2019 - if you can't find anything more recent, this may be a good start for audience targeting:

"The typical residential solar customer is middle to upper class, middle-aged, and usually male."
https://www.centerforecotechnology.o...mi-households/

Maybe you can dig deeper?




Amy

Originally Posted by vortex

Very nice! Eager to see how this one will unfold!

Originally Posted by vortex

Are you planning on promoting solar lead gen offers? Or?

Originally Posted by vortex

Yes I see many people driving FB traffic to ClickFunnels - worth a try!

Originally Posted by vortex

As for angles and audience targeting - you'll for sure find out more info than the 10 minutes I spent on it, but hopefully this will get you started:

Originally Posted by vortex

Maybe you can dig deeper?

Be redundant. Put in too much. You should literally saturate that CONFIDENTIAL FACT SHEET with every scrap of info about your car you can obtain.

• Ogilvy on Advertising in the Digital Age
• Tested Advertising Methods
• Making Ads Pay: Timeless Tips for Successful Copywriting
• How to Write a Good Advertisement

Originally Posted by plutus

And guess what?

Those are all, in most cases, just simple surveys without ANY copy at all.