Rebroke The Campaign (7)
Can someone explain to me what it means by "rebroke the campaign"? I have been looking online but I can't find the answer.
Where did you find that expression? What is the context?
An affiliate manager mentioned that term when were talking about traffic networks. He said I should have used the term "media buying from DSP" instead of traffic networks. He said that many new affiliate managers would think that I would "rebroke" the campaign.
"Rebrokering" is when you take an affiliate network's offer and then turn around use it on your own network or "broker" it to other affiliates for a lower payout, pocketing the difference (this is common, but requries actual permission/an agreement, hence the "No Rebrokering" warnings on many offers on networks).
"Breaking a campaign" means optimizing it in a manner that screws it up so it quits working, so I guess "Re-breaking" a campaign would be doing that multiple times.
Hope that helps 
Edit: Just saw your above post - I am not sure the context he was talking about, but it sounds like the first of the two I mentioned obviously, though sounds like he just misunderstood something you were saying.
Originally Posted by jack_l
"Breaking a campaign" means optimizing it in a manner that screws it up so it quits working, so I guess "Re-breaking" a campaign would be doing that multiple times.
Hope that helps
Edit: Just saw your above post - I am not sure the context he was talking about, but it sounds like the first of the two I mentioned obviously, though sounds like he just misunderstood something you were saying.
Originally Posted by gobroke
Well, it's not really MLM... it's just one network taking an offer and 're-offering' it to other affiliates at a lower price...
So for instance if 'A-Z Car Insurance' is owned by 'A-Z Solutions', who work directly with affiliates, but Clickbooth + Max Bounty + Leadnomics all offer it as an offer on their networks too, they are technically "rebrokering" it (but with permission obviously). Then if I start a network called 'Acme Affiliate Marketing' and I get approved through Clickbooth and try to sign up for 'A-Z Car Insurance' only to then place it as an offer on MY affiliate network at an even lower price, without their permission, I would be "Rebrokering" it further, and without permission.
Same thing if I was to let a buddy of mine run my affiliate link for it in exchange for part of the profits.
Many offers are re-brokered multiple times through multiple networks. What the networks want to avoid though is people doing that without permission, for obvious reasons
(at least that's my understanding of it all)
This is basically playing with words as there is no unified dictionary for AM terms and people tend to use different words for the same thing.
On the core level... you either own something or you don't. So just the original offer owner is the one who owns it. So even the very first affiliate network that lists their offer, is technically rebrokering it. But in the AM lingo, the affiliate networks who have direct contact with the offer owners are presenting these offers as direct. While in reality, if you want direct offers, you need to work with the offer owner directly
Now, as jack_l mentioned, when we affiliates talk about rebrokered offers, we mean offers that affiliate networks get from other affiliate networks, so not from the offer owners directly.
When talking about traffic, the situation is similar. Only the website/app owners kind of own the traffic, since it's on their web properties. Traffic/Ad networks simply get the traffic from these site/app owners. So technically, every traffic/ad network is just rebrokering traffic from those who own it. And in the past, the first traffic networks have actually been referred to as traffic brokers.
The situation has evolved since, so now we have more entities in the game. There are AD exchanges, large networks that work directly with large "traffic owners", then there are DSPs who have partially their own inventory that they get from site/app owners or from these large ad exchanges. Then there are private ad networks who sell just traffic from websites that they own. Then there are hybrids, networks who have their own inventory, then traffic from exchanges, then traffic from other smaller publishers.
It's really hard to set any specific terms here since there are quite a few overlaps between them.
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