5 Ways Of Manipulating Facebooks Algorithm By Using Smart Copy And Ad Types
In general , the benchmark for Link Clicks CTR that you want to get is anything above 1% , anything above that – is considered a positive CTR.
The game is always trying to be in between providing as much information about the product so that the click would be a really good quality click with high intent to leave their details or buy and an click enticing ad that brings up the CTR and would get you better scores and better CPC at the end of the day.
Here are some of my Wolftips for creating a higher CTR inside the ad:
- Use Emojis – that brings up the text inside the headline and description, I would always try that and check out the CTR
- Always use high resolution ads that really pop up, if you think you may need a graphic designer to create good renders of your product and make it look even better than when you took the pictures – do it, that’s one of the best places to invest.
- Facebook Prefers Positive words, use them and avoid talking about the user in a direct manner, if the product helps lose weight – talk about feeling slimmer – and again – not “you’ll feel slimmer” but, “helps felling slimmer” etc’
- Ask Questions – Facebook also rates the engagement inside your ads – that would increase comments and engagement as a hole.
- Don't use a clear CTA, or at least A/B test that, there are a lot of people out there that claim that Facebook doesn’t like it when you push users – I haven’t really experienced it myself but I would suggest creating ads without a really clear CTA, people also really ignore and have a lot of rejects when people do that and I did have some of my best performing ads run without it…
- Using any type of text that would either make people stop scrolling or just make them write a comment, try and align your copy strategy towards that.
- One of the biggest CTR boosters I’ve had and I want to share this wolf tip with you guys – is using poll ads – this even doubled my CTR and increased my avg conversion rate by 20-40% on some ads just because I could send the user to the actual product that he was interested in , we had 2 answers in the poll and each one sent the user in a different direction and advertorial and that helped a lot.