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A Newbie's road to his first Profitable Campaign! (36)

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Dear Fellow STM Members,

Welcome! Let's introduce myself first of all: I am Algierotje and discovered CPA Marketing about a year ago. At first I chose Facebook as Traffic Source and in my case this was a mistake.

As green as I was, I went from Ad account ban to Ad account ban. So after a few months I still didn 't really knew what I was doing. But lost a significant amount of money on FB Ad accounts. A disilussion less I went back to the drawing board, and studied more on the subject to deepen my knowledge.

After a while I decided to pivot and go for push as a Traffic Source as I thought that I needed more experience to make Facebook work.

Fortunately Push was less complicated and had high hopes to make lots a cash in no time! Well....

This was also not as easy as I thought. However I feel that I have more experience as I started. And I am grateful for that, as in the beginning I couldn't even set up the tracking, and so on!

Since then I launched up to 100 Campaigns and spend a few € 1000 with no profit, most of them deep in the red. My weakness is in my opinion to take advantage of the data, and optimizing. Hopefully do you see where I mess up and you will direct me to the right direction.

Many, many thanks in advance!

I still have a lot to learn and that's why I started this follow along. I promise to be as clear as possible! Forgive me when the grammar doesn't add up, my English isn't good as I want it to be.

I really appreciate all the help and advice! Thanks for following my road to my 1st profitable Campaign!

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Welcome to the forum algierotje!

Your english is more than fine, don't worry about it at all. Large part of our members are "international" anyways, myself included

We will definitely help you along the way, just tell us where you are stuck and what you need help with. If you feel you're missing something in the data, start by sharing some screenshots of your past campaigns.

Cheers,
Matej.

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Hey Algierotje, I feel for you with your FB experience.

I jumped of the ship in 2010 already when FB started to become picky

Probably you are not alone with this.

You can only take advantage of data when you have good data so first step is to find a good campaign to work with.

Let´s work on it together and try to get you running

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First thing: Get a VAT number, otherwise you always pay 20% more for your traffic.

About your NZ campaigns, it seems that payout is about $2.60.

Then $383 is way too much for a SOI sweep offer, especially in a geo like NZ where you don´t have that much volume to compensate such high losses fast.

From the screenshot it also looks like it´s 4 campaigns with $470 or so adspend.

Do you use a rule or so to decide how much to spend on the tests?

If now it can help to use rules like this to keep the cost under control:

Number of landing pages x Number of offers x Average offer payout x 10 = Test budget

Also why do you run each lander in a separated campaign, is there a specific reason for it?
Why don´t you run them all together in one campaign and rotate through the landers in your tracker?

You mean with a different title?

Also a bit hard to follow

As you say yourself, start to log your progress so that you can directly check what you did and when you did it.

It will help alot when you run your campaigns more structured and always with the same system.

Otherwise it´s basically just doing random stuff and when there is no consistency in the progress it will be much harder for you to understand why some stuff works and why other stuff doesn´t work.

I would say stop that offer, start again in another geo, make a plan before you continue so that you run everything good structured.

Better geos would be with lower payout offers so that you can learn the basics first without losing few hundred dollars again.

Blacklisting has nothing to do with the LP CTR, only when it´s too low to even make it worth it.

Apart from that your LP CTR is always very high, do yo have some automated redirect scripts there or do you have the backbutton set to the click URL?

Usually the CTR shouldn´t be that high in a geo like NZ.

And please check HERE how to insert images in the posts, then it´s much easier to read

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Hi Fellow STM Members!

Thanks for your contribution twinaxe!

Yeah I know my work is a mess. I had a lot to learn on every area, so after a while I experienced some decision paralysis.

So my thinking process was just start testing Offer from different Networks. Then choose the best performing 1

Budget: $ 20 a day to get representative Data. ( for $ 10 you get a small amount of Clicks)

After 3 days : Test 3 Landers

I usually test at first different Icons, use the best performing 1. Then test different Images, again go for the best performing 1.

Then I test different Titles , again go for the best performing 1. At last Description same process/ or disable least performing 1.

You can imagine the cost on a process like this adds up after a while, as I usually let them run for 3 days or so.

Sometimes it is clear that 1 of the copies are not performing as the other, so usually I would disable them.

I will go for another offer and will use this as a guideline:

I run them in a separate Campaign as it is easy to comprehend for me. To be honest I didnt even try to rotate landers through my tracker

Do you mean just switch them out every day? Is A/B/C testing within the tracker also a good idea (weight optimization feature Voluum)?

I hope this is a good thing? Nope no redirect script. For now I dont have that skill. While I was adding and eliminating elements the CTR went up. ( I rather had the CR go up)

Thanks for the recommondation:

I will use it in the near future!


So to summarize:

1) I will choose another offer with cheaper PO

2) Use Number of landing pages x Number of offers x Average offer payout x 10 = Test budget to keep my expenses under control


Now should I keep the offers from different Networks in sepparate Campaigns, or do you rotate them also. If so could you point me to a direction how I should do this?

As I never did this before
I will keep you updated on my next step in the process. This will be soon! Many many thanks you all for following an helping me in the process!

Greets, Algierotje

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Don´t use a fixed sum like "$20 a day" for your tests.

The budget should be calculated based on the number of elements in the test as well as the offer payout.

Also don´t just set a daily budget but also a total budget.

Yes, that´s why it´s important to keep tests as simple as possible.

The test phase is not there to find the perfect campaign from the beginning, it´s just there to find something that looks promising and is worth it to continue with

Try it to rotate them in the tracker, it´s much easier and in the end that´s why we have trackers (besides of stats) - to splittest different offers and landers.

No, you don´t switch them each day.

You add different landers and offers to your campaigns in the tracker and the tracker then sends traffic evenly to all of these elements.

If you want to you can also give them different weights so that specific landers receive more traffic but for a good splittest it´s best when they all receive same traffic.
Then you can directly compare which landers did best with the same amount of traffic.

A high LP CTR just by itself is neither good nor bad, it´s just a high CTR

Important is that it then also converts

I just asked because 20%-30% CTR is really high for NZ.

No, you don´t have to run separate campaigns for different CPA networks, different offers, or different landing pages.

That´s what trackers are there for, to run different elements in one campaign

But to make it clear, different trafficsources have to be in different campaigns.

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Hi Fellow STM Members!

Many thanks for your contribution Twinaxe! It is a very clear explanation, and I will use your advice. I could imagine that this feature on my tracker could be useful.

However I delayed to use it, as I felt some resistance to try something new I suppose?

I would be happy to post a new Campaign, however the Traffic Source doesnt work properly. It freezes on the Create Campaign page.

I have to wait patiently till the weekend is over.

For now the plan is:

2 offers : Groceries, Vouchers from 2 AN ---> Average Offer PO= € 1.075
3 Landers : Prize Wheel, Survey and Sweepstakes

So to use your formula:

3 (landers) X 2 (offers) X (€) 1.075 = € 6.45

So from there I will look where the Conversions are, and take it from there.

What do you optimize first? Icons, Images or Title and Description?



So 1,2,3 or 4?

Or do you let it run again with the same budget ,with the promising offer? And optimize after the 2nd test run?

Anyways, I will update you as soon it is possible for me to publish a Campaign!

I am happy to hear from you if I am on the right track and/or if I am missing something!

Many, many thanks in advance!

Greets, Algierotje

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No, you missed the factor 10 in the formula.

Correct it would be

3 (landers) X 2 (offers) X (€) 1.075 x 10 = € 64.50

When you don´t see any signs to succeed after 50% of the test budget is spent you can also stop the tests so that you don´t lose all money.

Also run the tests in separate steps.

First with different offers and landers together.

When an offer converts 3 times or more stop the test immediately and use this offer to find the best lander.

Reset test budget and calculate new test budget then with formula

Number of landing pages x 1 converting offer x converting offer payout x 10 = Test budget

Same as before, when you don´t see chances to succeed after 50% test budget stop the test and run something else.

When you see conversions continue with the best lander and use to test more offers.

Use the formula again, this time it´s

1 winning landing page x Number of offers x Average offer payout x 10 = Test budget

I hope it´s not too confusing for you but it helps when we first fond a good lander that we then can use for long time to test offers in that geo and vertical.

That´s why it´s good to run tests in different stages.

At first you need to find a good converting funnel before you start with optimization.

Then I start push campaigns with icon, title and description only, no big image.

Again, I try to keep my tests as simple as possible.

When I have a good funnel I test without big image vs with big image and also test different titles and descriptions.

I use a spreadsheet for it to make notes about the different combinations I tested to check what worked best.

The icon is from my experience not that important as title and description.

I don´t put the creatives as much in my calculation as I do with the landers and offers because the traffic can be split equally between the laders and offers but with the creatives it´s different.

There the creative with highest CTR also receives most of the traffic so that often you have only 1 creative that gets most volume anyway.

When I then see that a creative with lower CTR and low volume converts good I test it in a separate campaign so that it doesn´t have to compete with high CTR creatives in the same campaign.

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Hi @twinaxe, I have a question. The budget of a campaign that would be, Number of landing pages x Number of offers x Average offer payout x 10 = Test budget, is it what I should spend per day or the total budget?

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Total, but it's good to spend it over two days or so to have stats over a longer timeframe than just few hours or so.

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Excellent @twinaxe, Thank you

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@twinaxe thanks for your explanation!

The devil is in the details... Thanks for bringing this to my attention!

So if I understood you well :

Number of landing pages x Number of offers x Average offer payout x 10 = Test budget

If I have a winning offer lets say I have 3 Conversions on 1 offer.

Then I would test different Landers solely on the winning (3 Conversions) offer. Now I have a winning Lander. Lets say a Prize Wheel Lander.

Now I have 1 winning Offer (3 Conversions) and a winning Lander (Prize Wheel Lander). Do I have to test the Lander against other Offers again?

Could you tell me more what the philosophy is behind this? I would really appreciate it.

As I see it I would see winning offer, winning lander. Great move on to test the other part of the funnel ( the Ad in general)

Is this faulty thinking? What do I miss here?

Many, many thanks in advance!

Greets, Algierotje

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Sure, I try to explain it as good as possible

It´s good to find a working landing page first because landing pages can often be used for very long time, sometimes for years.

But to test landing pages we need a working offer, that´s why we first run different landers and offers together and stop the test wehn we have an offer that converted several times.

That way we can be more or less sure that the offer didn´t just get a lottery conversion and that it´s good enough to be tested against the different landers.

When we then have a good working lander we still need to test the other offers on this lander again to see if they work or not.

The lander itself can be used then for many other offers from that vertical as well, not just for the product we tested.

For example when your winning lander is a survey lander for iPhone 11 you can use it in the same geo as well for Samsung Galaxy offers, iPhone 12, Amazon Gift Cards or whatever.

You just need to customize it a bit then to match the other offers.

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Hi Fellow STM Members!

Thanks @twinaxe for your concise explanation. Allright I get it now. The funnel is the foundation, from there you build on the Campaign, by optimizing.

I fixed the issue with the traffic source. It was the big image. I uploaded a image what was too big. The max is 720kb however the image I uploaded was bigger than this.

My bad!

Finally I could move on. With the recommondations from @twinaxe in the back of my mind I worked on this Campaign.

I collected 4 Offers (Groceries,Vouchers,SOI) with an average PO= $ 1.94

I edited 3 Landers (Prize Wheel, Sweepstake, Survey)

Now my Test Budget : 3 (Landers) X 4 (Offers) X $1.94 X 10 = $ 232.10

I took a daily Budget of $ 40 to spread the Data over a few Days.

It runs for a few hours now. So let's take a look at the data.

First the 4 Offers:



Here the 3 Landers:



So here I should take the Offer with 3 conversions (according twinaxe's rule). And test this Offer again against the 3 Landers.

So let's say I have 1 Lander what is performing better than the other 2. However it is not profitable (yet).

When should I try to optimize it and when should I kill it? For now it looks promising for me - 6 % ROI on Offer 3 (3rd on the Image) is the best I ever had.

I am curious what you would think of this. Hopefully I was clear and understandable.

If you want me to clarify something please let me know and I will respond asap!

Many many thanks for helping me out and following me on my journey.

Greets, Algierotje

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Hi Fellow STM Members,

To clarify :

On my Tracker it is the 3rd Offer if you count from up to down. However on the image it is the 2nd.

This means the Offer with 3 Conversions has a ROI - 6 %

Greets, Algierotje

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Twinaxe pretty much gave you all the advice I could have and more

I didnt spot one thing in the text I think, the bids... have you experimented with this already?

Different bids can translate to various traffic quality levels. Usually, the higher bids bring in better quality traffic, but it's not a 100% rule. Personally I prefer to start with lower bids, when testing a new GEO or new vertical, to see what kind of volume that would give me and what the CVR would look like.

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Yes

The test stage is not there to find that winning combination right away, it´s there to find a combination that is good enough and has enough potential to continue with it

The next step should be to use the offer with the 3 conversions and run it against the 3 landers.

Test budget can be calculated with the formula again.

When you don´t see any conversions on a lander after 50% of the test budget stop the lander and continue with the converting ones.

And only when you find a winning combination of LP and offer after the tests you can start with optimization.

You can´t start optimization in test stage, you need a converting funnel first because otherwise you can´t tell if it´s the lander or the offer or the placements that isn´t converting good enough.

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Fellow STM Members!

Here I am again with an update on my journey to my 1st Profitable Campaign! First of all thanks to @matuloo and @twinaxe for your contribution.

I know, I am very grateful with his help!


Thanks for this tip. I did not yet play with this yet. As I am focusing on the tips @twinaxe gave me. Which I tell you more about in a moment.

I have HIGH User Activity (PropellerAds) with the recommended Bid. Traffic Estimator shows me that I have an average Bid (somewhere in the middle of the hill so the speak.

After having more then 3 Conversions on 1 Offer. I started the 2nd fase of testing. I started to Test this Offer against 3 Landers.

I calculated the Test Budget:

1 (Offer) X 3 (Landers) X $ 1.44 (Pay Out Offer) X 10 = $ 43.2

I spread the Budget over 2 days. To have it as stable as possible.

I will stop the Lander(s) with no Conversions if they have no Conversions after about $ 20 spend.

Got it, I think what I mean is when is it good enough to continue? What is your treshold? Which KPI´s are the most important? And on what level do they have to be?


Or do you test different Landers and Offers till you find a profitable (winning) combination? And then optimize?

Again a lot of questions! Hopefully I am not annoying or wearing on you guys! I am just curious, and want to wrap my head around it.

Really appreciate your help and guidance! Thanks for following me!

Greets, Algierotje

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In the initial phase I'm personally not setting (almost) any thresholds and I will tell you why... even a great offer will perform poorly with weak ads and LPs and even the best ADs/LPs will perform poorly when the offer is not right. So my initial goal is to weed out the worst performing offers and then I move to the rest.

I said almost, because when the performance really sucks on all fronts, then it's time to move back to the drawing board. What I like to see is 2-3 offers performing better than the rest and even better if their performance is close to -50% straight away, or so. When I'm below -70% with all the offers I know it's quite likely not good enough, but there is still hope. As long as I'm like -90% I know there is a problem somewhere and I don't continue with the current setup.

So, I would recommend to focus on the offers first and as twinaxe said: "find a combination that is good enough and has enough potential to continue with it"
Start a wide-enough test, look for combinations that outperform the others, some ads/lps/offer combos always perform better... then cut the worst performing elements and keep on testing. If you really want to follow certain rule of thumb and set a threshold, start with something like -70% max. That should give you enough combinations to continue with and should eliminate large part of the duds.

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Hi Fellow STM Members!

Here I am again to update you on my journey with my 1st Ptofitable Campaign. First of all thanks to @matuloo for your contribution!

After following the advice of particularly @twinaxe I found myself a Campaign slightly in the green!

Lets go back a little to where I left you in my last post:

So I checked the Data and almost couldnt believe it when I saw Green in my tracker:



While I was writing this Post it went slightly in the red:



So I let it run till tomorrow a bit. And then I will go for the winning Offer/Lander Combination.

So I assume the ROI will go up, as I get rid of the less performing Landers.

I will update you tomorrow what I will do then:

As I expect now if it stays about the same. I will optimize on Ad Level. Disable the least performing Creatives.

Again I update you on this tomorrow, as I dont want to go ahead of this.

Please let me know what you think, and if you have some ideas...

Many many thanks for following me!

Greets, Algierotje

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Great, it's always nice to see some green combinations

When deciding what to do next tomorrow, keep some things in mind:

You have 3 elements in the funnel : Ad, LP and the Offer ... if a good Ad sends a click that lands on the wrong LP it will not convert, if it landed on a good one, the result might have been different. So just because an AD doesn't convert for now, it doesn't automatically mean it's a bad AD. And I can say the same about LPs and Offers. So cutting an AD based on the data you have so far, might not be a good decision. Same for LPs and Offers.

There is certain probability of an error here. That's why the split test has to run for certain time, in order to make it possible for the good clicks to evenly distribute across all the other elements.

And even if the test runs long enough, there is still certain probability that a specific AD or LP or Offer was "unlucky" enough to receive just the bad clicks.

So, in order to not move forward with bad decisions, do not try to isolate the winner on all 3 fronts, not yet. Choose one that you will optimize first. I usually start with the offer as that is the most important element. And do not try to find the 1 best only, choose at least 2 if possible.

What I do when running a decent sized test, I pick 2-3 best performing offers even though some of them might be quite in the red. For the Ads and LPs, I only pause the very WORST at this point, those that have so bad results that there is literally no chance for them to work. Then I rerun the test to see how they perform now, when the worst offers have been dropped from the campaign.

The problem with your campaign is that, if I read the data correctly, you only have 2 offers an 3 Lps running so my method is not really applicable. Now, to make some use of the data you have, try to do this: dig deeper in the data and check whether the winning offer converted the best with the winning LP, if so, try to run just this combination to see if the performance holds. Also: the 2 offers seem to have different payout, so take that into consideration too as the same amount of conversion mean different dollar value.

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Hello Fellow STM Members!

First of all, @matuloo thanks for your contribution!

For now I wont disable the Ads. As I have noticed some Data which I dont know what to do about:
@matuloo it is right that I still have 2 Offers, however I started off this Campaign with 4 Offers. I got rid off the 2 least performing Offers. This was maybe too early for @matuloo 's taste, however the decision was already made.

I have the Offers in separate Campaigns. In my Tracker and in my Traffic Source as well. Here is where I stumbled on my 1st issue.

I noticed that 1 of the Campaigns gets more Traffic. Why is that? And what can I do about it?



As you can see 1 of the Offers gets all the Traffic. What do I miss here? Shall I higher the Bid on the (Offer) Campaign with the less Traffic?


As @matuloo mentioned the Offer PO could differ. This is also a matter in this case. As I have 2 Offers from different Networks.



As you can see the Offer with lower ROI has higher CR and a lower eCPA :



This is because of the difference in PO. I am pondering how to make a good decision now.

I delay the optimization process for a day. And I will update you on my next step. For now both of the Combo's (1 Offer+ 1 Lander) seem to holding the performance up.

Many thanks for all the help, and let me know what you think. Thanks for following me!

Greets, Algierotje

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Dear Fellow STM Members,

Here a short update on my Road to my 1st Profitable Campaign.

After checking the Datait is clear to me that I have 1 Winning Combination (Offer/Lander). Now let's take look at this Campaign on the Traffic Source Platform:



So now : So should I disable the least performing Creatives? And go on with the highest CR? Besides that should I Blacklist the least performing Zones?

Or am I too early in the process to do this now?

Please feel free to let me know what you think! Many, many thanks for your help in advance,

Thanks for following me on my Journey!

Greets, Algierotje

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Are all and I mean ALL the settings for these 2 campaigns identical? The campaigns with less clicks has higher CTR, but also a higher CPA... are you using any CPA optimization feature at the propeller?

Both the offers are performing pretty good based on the screens... one is almost profitable, the other one just 20% in the red, that's definitely opimize-able

At this stage, I would keep running both offers and I would look at the data to identify the weakest points of the campaigns... there might be some zones that are really bad, cut them. There might be ads that are clearly falling behind, cut them too. But, do not try to find a winner yet, just eliminate the "parts" that just drain the budget and don't bring in decent results. Then run the camps some more again.

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Hi Fellow STM members!

First of all my gratitude statement as usual. @matuloo many thanks for your contribution!

The settings should be identical, as I copied the Campaign on Propeller and just changed the target URL (different Campaign URL). Besides that I am simply using CPC Pricing Model on PropellerAds.

Thanks for your encouraging words! I am indecisive at times, as I didn't fully developed a system or a protocol for building a winning funnel.

I am in the process of learning and working on it though!

Lets discuss what I did since my last post:

I took 1 of the Offers (The best performing 1; the almost profitable 1)

I splitted the Creatives from my last Post (posted on 11-21-2020 04:19 PM)



I took the 2 Best Performing Creatives and the 2 Least Performing Creatives and put them in a separate Campaign.

After running for about 14 hours this is the result:

The Less Performing ones are Creative 1 & 2:



The Best Performing ones are Creative 3 & 4:



Now, I have a result what I did not expect. The Creatives what did perform better in the first case (3&4), are now the less perfoming Creatives.

Are you still following me?

I will let them run tomorrow, to see if the data is stable. Creative 2 seems to have the lowest CPA. If it stays about the same, should I run with it?

And start with optimizing on other variables (like zones, carrier and so on).

Or am I too early in the process to make this decision? Please let me know what you think!

Thanks for following me on my journey!

Greets to you all, Algierotje

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What happened to you is pretty common, certain parts of the funnel perform well when they only get a part of the traffic.

To put it simple, they were lucky enough to receive a large part of the "good" clicks... know what I mean?

Now when you've put them into a bigger test and they received more of "all quality" clicks, the performance goes down.

This is one of the reasons why I'm telling people to refrain from trying to identify just 1 winner, but rather focus on dropping the most obviously bad ones. You need to keep some variety to minimize this type of behavior.

What did you do in terms of cutting the nonperforming placements, did you cut any already or none yet?

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Hi Fellow STM Members!

A quick update on my progress. And to answer @matuloo, as I read his post. Thanks for your contribution @matuloo!

No nothing yet. I took just 1 variable at a time, as I am still doing my best to make sense of the Data. Which is a bit confusing at times.

So my next step is to exclude the worst performing zones. I am a bit indecissive which ones I should pick.

I am hesitating to exclude the zones that have the highest CTR. I have conflicting thoughts about this.

On one side I am thinking: "they are getting clicks, so they are doing good", on the other side : I am aware they are just draining the Budget.

Plus I had experiences before that the zones I want to exclude hast the biggest part of the volume of traffic, so maybe I am afraid of Volume Drop I suppose?

I will update you on my latest results of the split test asap!

Many many thanks for your help, and for following me on my journey!

Greets, Algierotje

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Hi Fellow STM Members!

A quick update on how everything is going.

As I mentioned before yesterday:

And @matuloo today:

So today the performance reversed again, today Creatives 3&4 performed better then 1&2. (See images on my post yesterday)

I want to go to the next step in the process. However with such of contradicting Data I unfortunately can't.

I dug deeper in the Data and I noticed that a lot of zones which I had in my best performing Test, where not included.

Now I duplicated the Campaign and whitelisted the well converting zones.

Besides that I increased the Bid as I guess that I made didn't had the zones included? Could this be the reason that I lost the well performing zones?

Please let me know what you guys think. Many many thanks for your help and following me!

Greets, Algierotje

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I know it feels weird to exclude the high traffic zones, but if they are not converting, it's pointless to target them.

You need to move somewhere in the middle, so to speak. If you block too many zones, you will end up with no traffic left. On the other hand, if you don't block the bad zones, you will not be able to profit. As always, try to get rid of the worst ones.

What you need to do is this : identify a few good/decent performing ads, offers and LPs. Then get rid of the worst zones. Run again to see how the performance changes. If it's close to breakeven, try to change the bids, to see if it helps. At this point, there might be some offers/LPs/offers that are simply working better than the rest... these would be your winners and you should try running just those. In case you're still not profitable, try to identify what's your weakest point... you might need to remove some more zones, you might need better Ads or LPs or offers.

The whole optimization process is simply about slowly improving each of the elements, reaching the profit zone step by step.

This data is telling you that all of the ads can perform with the right traffic, based on what impressions they receive, they either convert well or not. In this case, I would try to get rid of the poor performing zones, to see whether I can improve the overall performance of all the ads.

It's possible that a competitor was bidding higher for these specific zones, hence they got the traffic instead of you.

So you created a WL and forgot to include the good zones, or? When running WLs, it's often needed to bid higher, chances are that others know these zones are good, so there might be several WL campaigns running, targeting just these.

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Hey @ranrev,

Great questions!

You are right UK does perform the best. The reason I try some other GEO's as I have tested most of the offers on this GEO. Anyway the most interesting ones or what I feel would perform decent.

I am getting my offers mostly from just 2 AN's. So once in a while I try some offers from NZ, SG. And/or NL/BE as these GEO's are in my native language. But you are right most of the time I can't manage to get some good results and ditch them after a while.

Nice that it resulted in some extra cash mate! I have tried it on some landers with propush. One way or another I couldn't get it to work properly. It didn't show my lander, but an interstitial over my lander. And after going back and forth with their support I gave it up. As I wanted to focus on testing offers.

On the long run I will go back to this, and maybe I will give monetizer a try.

Thanks for your support @ranrev!

You too best of luck!

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Some landers just naturally have low CTR and high CR - typically landers that are very good at pre-qualifying visitors, in such a way that ONLY the RIGHT visitors will click. So that although not a lot of people will click, but of those that do, most will take the desired action.

Still: I would check for other possible causes for the low CTR - loading speed for example. Also download a few similar versions of that lander and test them to see if you could get better results.

According to your split-test calculator results, the lander that had a "probability of being best" of less than 10% was ready to be cut.


It's always like that in the beginning - bleeding a lot.

Once you have some proven landers and have identified the best/worst placements on one or more traffic networks, you'll be able to drastically cut down on your test budget for new offers - what I do is just run 5x payout or even less to test each new offer, and if I don't get at least 1-2+ conversions I'd ditch it. If you're using a proven lander and proven traffic, a good offer should show promise right away. But before you get to that point, you'll need to spend money on split-testing landers and cut at least the worst placements.

All the best with the testing!



Amy

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Hi Fellow STM Members!

First of all thanks @vortex for your input and helpful feedback!

The data for today:



Testing new offers. I have to increase speed on cutting landers, offers, placements, creatives and so on.

I am taking often too long before I react. Overspending often on initial testing budgets.

I will take care of this. Actually I just started this already.

It is fear to lose "good" performing Camps in comparison with worst performing Camps. Which in reality are losing money.

My mind works crazy sometimes.

Step by step towards my goal...

Thanks for following me on my long road to profits!

Greetings, Algierotje

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Hi Fellow STM Members!

Nothing special:



Dealing with fluctuating traffic volumes. And fluctuating performance of multiple offers.

Still figuring it out as you all see!

More details soon.

Greetings, Algierotje

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When these 17 conversions are splitt across several different campaigns then a higher fluctuation is rather normal.

When you only have very few conversions per campaign each additional conversion can change the reults alot.

The higher volume you run and the more conversions you receive the more stable a campaigns performance become.

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Hi Fellow STM Members!

Thanks @twinaxe for your feedback!

This makes sense... I would love to reach the scaling phase. Unfortunately I am not there yet.

Sooner or later though. I will crack the code.

Today also a day of bleeding:



I need to work on my Creatives as some offers receive very low Traffic Volumes. They are running somewhat breakeven.

The CTR is too low though. This in combination with the blacklisted zones results in very low traffic volumes.

The Creatives:



I will test some variations till I get a better CTR, around 1.5% CTR would do?

I will take this Creative as a base:

�� (1) new message from...Last chance for your Free Gift Card �� !��GET IT NOW��

I am not sure what kind of variations to begin with. I go for Icons. And take it from there.

I will do that tomorrow though. Enough for today...

Thanks for reading this....

Greetings, Algierotje

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How's it going @algierotje? Any updates? Hope all is well!



Amy

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