Hey FB pros,
I launched $100/day CBO campaigns that contain 5 ad sets each with $10/ad set minimum spend after I had a few $5/day ad sets with over 3 x ROAS after 3 purchases and considered it ready for scaling.
However, the CBOs keep failing end up losing money while duplicated $10 and $20/day ABO ads are slightly profitable or breaking even mostly. Any suggestions?
I've spent about $4600 so far and am still negative -$752.38. Is this a sign that it's not a winning product or would you recommend pushing it further until I have enough data for LLA?
Fyi, I'm dropshipping.
Would much appreciate some advice!
Many Thanks!
Whats your FB CPC and ad CTR? How many prelander clicks did you see? How many jumped from the prelander to the offer page? What is the average CR you are facing?
How can we tell what's up if we don't have this crucial information?
Hey, thanks for your response. Sorry, forgot to add the screenshots:
https://social101.tinytake.com/tt/ND...M18xNTE2NjMwNA
https://social101.tinytake.com/tt/ND...Nl8xNTE2NjMyMQ
Please advise. Thank you.
Most people find more stable CBO performance at higher budgets. $200-500 a day plus.
It’s helpful to have enough data so that any one of the ad sets in the CBO is strong enough to spend the entire daily budget.
Stick with ABO, gather more data until you have ad sets that can profitably spend over $100 a day then stick them into the CBO.
It seems you need to step up the creative/video/image game, of the angle isn't strong/agressive enough. I find the costs too high, although it seems the offer shows potential.
When I look at the screens I see the cost per sale on campaign level - > if you tap the ads section, only keep the cheap ones live and cut the real expensive (non performing ads).
Also check what kind of images/creatives gave you beste CTR (lowest cost) and find similar ones, adjust them a bit etc so you have more versions of that winning image.
Launch them in new camps with same targeting (assuming your targeting is alright) and see how those new ones turn out.
Also create LLA' on page view, atc, conversions etc and see how they behave.
CBOs will only perform as well as the adsets/ads you put into them. If your ABO camps are only at breakever or in slight profit, then they're not ready to "graduate" to CBO or scaling.
Test more ads until you get higher ROAS, then tried again.
Amy
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