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Google Ads Audience Not Populating (3)

10-24-2020 09:52 AM #1 vee882 (Member)
Google Ads Audience Not Populating

Hi guys,

I wanted to retarget my native traffic via Google ads. I have created a 'purchase' conversion:

and setup Google ads pixels (in this example firing on the thank-you page after purchases):

Code:

<!-- Global site tag (gtag.js) - Google Ads: 00000000 -->
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-00000000"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());

  gtag('config', 'AW-00000000');
</script>
<!-- Event snippet for purchase conversion page -->
<script>
  gtag('event', 'purchase', {
      'send_to': 'AW-00000000/000000000000000000000000',
      'value': {payout},
      'currency': 'USD',
      'transaction_id': '{s2}'
  });
</script>

Now, Google is receiving these purchases events it seems:

Click image for larger version.

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However, when I create an audience for this segment it doesn't populate (I already waited a couple of days but didn't help):

Click image for larger version.

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ID: 24324

Am I missing any step?

Thanks in advance.

10-24-2020 10:09 AM #2 platinum (Veteran Member)

I would try to create an audience using a different event from purchase. The number of events seems a bit low to create a reliable audience.

Also, might be worth adding GA tracking pixel to your landers and fire events when a visitor clicks on the call to action, or scrolls at least up to 50% or more. Once you've added GA tracking code to your landers, make sure to link GA to your Google Ads account so that you can start feeding visitors data to Google Ads account in order to create an audience worth re-targeting.

10-24-2020 11:23 AM #3 vee882 (Member)

Originally Posted by platinum

Thanks for the tip @platinum, I didn't know I could create a remarketing audience from GA (I was already collecting "clickthrough" data on my prelanders with GA).

Since we are at it I'll try to drop this other question. Something I haven't been able to do properly in GA is tracking the events that happen on the offer page without passing the UTM parameters (I wouldn't be too happy to let the affiliate network know exactly what publishers are converting, would you guys share this concern too?)

What I did when I tried it was just to setting up the GA pixels in the various step of the offer page, but without the UTM parameters it wasn't working (GA received conversions but it couldn't re-conciliate it to the various campaigns).

Is there any way to do this without sharing those info with the affiliate network?

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