These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: You just don't look legit.
But once you've created that business page, navigating the waters of building a Facebook presence is another matter entirely. How often should you post? When should you post? Why are your images all pixelated, and how can you fix them? Do you really have to respond to that troll?
12 Facebook Mistakes to Avoid
1) Don't create a profile instead of a page for your business.
2) Don't neglect to monitor the posts or comments on your page.
3) Don't ignore negativity.
4) Don't leave the meta description as is.
5) Don't just post photos.
6) Don't make your posts too long.
7) Don't post images of just any size.
8) Don't post click-bait.
9) Don't assume you should only post during business hours.
10) Don't post too often (but do post regularly.)
11) Don't forget to experiment with targeting and ads.
12) Don't forget which account you're posting from.