Home > Paid Traffic Sources > Facebook & Instagram

Clickbank and Facebook Weirdness? (7)

10-20-2020 11:58 PM #1 iwanttofly (Veteran Member)
Clickbank and Facebook Weirdness?

So running one of the top nutra offers. I have had the offer affiliate manager add my pixel for tracking. Then the other day had a purchase that didn't track on Facebook. So I confirmed that it was still active. Suddenly I'm seeing numerous purchases in Facebook, but nothing in Clickbank.

So suddenly I am wondering, are they scrubbing, is this from their remarketing, or is it picking up the purchases from other affiliates? I haven't asked them yet as I'm hoping the purchases help my pixel, plus want to get an idea if scrubbing or something similar on their end.

Any ideas?

10-21-2020 01:22 AM #2 jeremie (Moderator)

How did they setup the pixel on the offer page?

When several affiliates are using the same page, one using pass a variable as parameter in the url with the ID, and the script on the page fires the pixel which is passed, and not the others one. Doing so allows each affiliate to track and retarget properly.

10-21-2020 10:08 AM #3 platinum (Veteran Member)

Before jumping to any conclusions whether there is a pixel misconfiguration issue or the affiliate network scrubbing your sales, I'd suggest going over your campaign stats and check the conversions attribution reporting.

Go to Ads Manager and enable the view-through & click-through attribution reporting as below.



Enabling the above will give you a better idea of how these conversions are attributed and how to approach your account manager when rising the issue. Here's a small example to create an idea what I am talking about.




If you see that most of the conversions are coming through a view-through attribution, then most probably it is the network or the advertiser itself doing retargeting and getting the sale from the audience coming from affiliates traffic. However, considering the complexity of the subject, I would suggest taking a constructive approach when discussing it.

10-21-2020 01:28 PM #4 iwanttofly (Veteran Member)

Quote Originally Posted by platinum View Post
Before jumping to any conclusions whether there is a pixel misconfiguration issue or the affiliate network scrubbing your sales, I'd suggest going over your campaign stats and check the conversions attribution reporting.

Go to Ads Manager and enable the view-through & click-through attribution reporting as below.


If you see that most of the conversions are coming through a view-through attribution, then most probably it is the network or the advertiser itself doing retargeting and getting the sale from the audience coming from affiliates traffic. However, considering the complexity of the subject, I would suggest taking a constructive approach when discussing it.
Thank you. I kind of don't think it is scrubbing, as it would be beyond egregious at this point. However, I'm really left to wonder. I did take some screenshots with Attribution, and most are attributed to click. So I'm still wondering the cause, have they accidently left my pixel showing to all traffic and it is remarketing or other affiliates pushing them past the finish line, or it is scrubbing run amok?

Here are the adsets, traffic started at 2am Pacific on 10-18-2020


And here are the actual ads.

Right now, Clickbank shows one purchase and 12 Initial Order Form impressions, which I have set to generate an Checkout Initiated for Facebook. Facebook is showing 7 IC and 77 Purchases for the same period.

10-21-2020 01:30 PM #5 iwanttofly (Veteran Member)

Quote Originally Posted by jeremie View Post
How did they setup the pixel on the offer page?

When several affiliates are using the same page, one using pass a variable as parameter in the url with the ID, and the script on the page fires the pixel which is passed, and not the others one. Doing so allows each affiliate to track and retarget properly.
I'm not completely sure as the pixel is on the thank you page, so I'd have to purchase and return the product to see. But based upon the emails and prior behavior, I would say they have the site set up to only show the pixel for the affiliate who sent the traffic. However, suddenly now it is picking up a lot more purchases. So I'm left wondering if it is getting shown to all traffic, and then what is generating the purchases: remarketing, other affiliates, or scrubbing. I'm leaning towards the first two, however the third is still a possibility.

10-21-2020 04:42 PM #6 zeno (Administrator)

Hmmm it should not be able to attribute conversions to your ads if the user didn't click the ad.

You could track the purchase still if your pixel was there (and I wouldn't complain about the free purchase conversion data!), but if they were from other affiliates > landed on thank you page but fired your pixel, you wouldn't see it as a purchase in the ads manager. FB would have no data to attribute that user to a particular ad or click.

I'd check through the events manager and try to figure out what events are firing, on what pages (check fb analytics), unique user count, etc. It could be the pixel firing multiple times erroneously or it being on multiple pages as well. You could always create a custom conversion for X event that also must match some URL too.

10-22-2020 01:36 PM #7 iwanttofly (Veteran Member)

Quote Originally Posted by zeno View Post
Hmmm it should not be able to attribute conversions to your ads if the user didn't click the ad.

You could track the purchase still if your pixel was there (and I wouldn't complain about the free purchase conversion data!), but if they were from other affiliates > landed on thank you page but fired your pixel, you wouldn't see it as a purchase in the ads manager. FB would have no data to attribute that user to a particular ad or click.

I'd check through the events manager and try to figure out what events are firing, on what pages (check fb analytics), unique user count, etc. It could be the pixel firing multiple times erroneously or it being on multiple pages as well. You could always create a custom conversion for X event that also must match some URL too.
Turns out the mistake was offer owner error. Shortly after my last post I went through my funnel and to the offer page to check it. That is when I saw that it was firing both a PageView and Purchase when anyone viewed the VSL. I've checked and it has since been fixed.

Home > Paid Traffic Sources > Facebook & Instagram