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Running ads from multiple accounts? (6)

10-19-2020 04:41 PM #1 leadmarketing ()
Running ads from multiple accounts?

Hi,
Will running ads from about 2+ accounts to promote the same product on the same website have any negative impact such as bidding against myself hence raising ad cost?

I saw someone recommended this because he said campaigns can have different results on different accounts and because accounts can be disabled anytime.

If anyone has done this, any insights, advice would be greatly appreciated.

Many thanks!

10-19-2020 07:52 PM #2 matuloo (Legendary Moderator)

Since we are talking about Facebook with their MEGA scale, I doubt this could have such an effect on your campaigns... I mean, raising the costs due to bidding against yourself. 100s if not 1000s of other advertisers are showing their ads to the same audience (at least partially) so one more campaign certainly won't make any difference. Maybe with ultra narrow targeting, such as retargeting a small audience over and over, that could happen... anyways, I'm not a FB pro, so let's wait for someone with more FB experience to confirm what I said or revert it

10-19-2020 10:26 PM #3 vortex (Senior Moderator)

Agree with @matuloo regarding competition. I wouldn't worry about that at all.

What I WOULD be concerned about, is the big footprint that's linking the different ad accounts together. I hope you're at least using different lander domains for each account. Otherwise, it would take all of one second for the FB algo to link those accounts.


Amy

10-19-2020 10:36 PM #4 iwanttofly (Veteran Member)

One word: Circumvention

10-20-2020 12:56 AM #5 leadmarketing ()

Hey Amy,

Just to double check, it's against the FB policy to run campaigns for the same product, lander from different ad accounts or BM?

If so, does the content ID also need to be different?

Many Thanks!

10-23-2020 02:26 AM #6 vortex (Senior Moderator)

Quote Originally Posted by leadmarketing View Post
Hey Amy,

Just to double check, it's against the FB policy to run campaigns for the same product, lander from different ad accounts or BM?

If so, does the content ID also need to be different?

Many Thanks!
There isn't an explicit policy AGAINST running the same product/lander from different accounts/BM.

However - there are two issues I could think of:

1)If one account gets banned for any reason, the other would very likely get banned as well, by association.

2)FB would know that the two accounts are probably owned by the same person, and unless you're operating from the same personal profile (where your personal profile is granted permission to run ads via the multiple ad accounts), that would be a red flag - because FB doesn't allow the same person to have multiple accounts.


Amy

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