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Designing and Promoting Vacation Package Offer with Push (11)

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This follow along is going to be a lot different than most. I've negotiated a deal and created a mutually beneficial offer for a client and my organization. I'm also using less common tools and a brand new ad network.

Marketing a timeshare exit company is incredibly difficult. People meet it with a lot of skepticism because there are a lot of companies that charge people thousands of dollars and later do nothing to help them end their contract. On Adwords, clicks go for around $20. Facebook is tough because people leave hostile comments on your advertisements multiple times a day, driving away potential customers. Being both budget-minded and technical, I wanted to find other traffic sources that might be more effective for my purposes. Push fits the bill.

Take a moment to consider who would be a push subscriber. Typically, they’re someone who might be a little bit older and have less experience with technology. They also might be more trusting. Timeshare owners share a lot of the same traits.

I’ve had a bit of success with push before. I’ve collected 3 leads just by sending about 4,000 visitors directly to my offer pages. One of those has resulted in a sale so I am already in the green after a couple of weeks with the traffic format.

In an effort to get more leads for my timeshare exit business and to squeeze more value out of the traffic, I will shake things up a bit and run a promo for a travel agency who was looking for more leads.

Geo: Mexico
The travel agency is based in Mexico. I am fluent in Spanish and I’ve lived in Mexico for years. It’s definitely my comfort zone. I’ll be able to use my cultural knowledge to be able to market effectively to them.

Offer: Register for a free vacation
I felt inspired by the classic SOI sweepstakes but I went in a bit of a different direction. The lander is in Spanish. I am not going to translate into any other languages as per the requirements of the travel agency.

Here’s the gist:

Hotels in the Cancun-area need you
Let’s get the economy going again together! You’ve been pre-selected to get a free vacation to Cancun. All you need to do is to fill out the form below.

The form includes the usual contact information and two simple questions: Do you own a timeshare? and Are you happy with your timeshare?

All timeshare owners are going to be getting a phone call from me, regardless of what they put. The travel agency wins because they get the lead.

We’re going to warm up the leads with a rotating mix of prelanders letting people know that they have been preselected for a free vacation. One features only Mexican vacation destinations. The other features Cancun and 2 destinations in the US.

Technical details:

Wordpress -- Travel Agency
This site is built with WooCommerce. It collects push subscribers via OneSignal and there’s a live chat plugin that integrates with their Facebook page. I will be checking to see how many subscribers and interactions the campaign generates.

Wordpress -- Tracker
I’ve been using a tracker called ClickerVolt. It’s Wordpress-based and free. I purchased a branded .click domain for the agency. It will redirect people to the agency’s homepage if someone visits any page not in the admin panel.

Apache2 -- Keeping the prelanders on a different domain.

Traffic Source -- RollerAds | https://rollerads.com

They’re a newer ad network. The support is good. I’ve gotten timeshare exit leads from them before. One turned into a deal. I'm doing RollerAds also because they process with Stripe and PayPal. I don't have to call my bank to get the charge approved.

How I make money with this offer:

Timeshare exit leads. Mexicans are a tough crowd to get exits from but they’re 1/10th of the cost of traffic from the states. If they’ve spent $25,000 dollars to get a timeshare, they can afford my price to get out.

CPL. I’ve negotiated with the agency to get 32 pesos or about $1.50 for each form submission.

Day 1:
Things went well right off the bat. I collected 10 leads in the first hour. It tapered off a bit after that. I generated 3 facebook conversations of people wanting their vacation and 14 new push subscribers.



Day 2:
Things went well again. I collected the same amount of leads with the same ad spend.

Some of the respondents indicated that they owned a timeshare on the questionnaire. I called them and discovered that the people who replied did not own a timeshare.



Day 3:
I tightened up the problematic question with the help with some native speakers who have experience working as OPCs. I doubled my ad spend and increased the age of the subscribers. I did the math and I consumed 15% of RollerAds total daily number of Mexican impressions. I also generated a lot fewer leads today. The day is still not over.



There is tremendous potential here with push and vacation leads. I see limitless uses for this.

Which network should I try next?

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Nice, this really looks like a follow along to watch!

I like the setup you came up with, now you have a "buyer" for all of your leads and you can still try to catch some unhappy timeshare owners, great thinking! I was afraid of this setup when you mentioned it in the other thread you started, but you were able to negotiate a pretty sweat deal... $1.50 for a lead from mexico sounds really good to me.

I think I had the most consistent results with propeller, richpush also worked pretty well, pushground and admaven are two more to try.... @twinaxe will be able to suggest more, based on recent data, so let's wait for him to find this thread

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Great idea, that really reduces your acquisition cost!
I would split test the use of the word FREE though, unless the agency really offers something free. You may attract cheapsters and they may not get enough lead quality. At the same time, it is true that "free vacations" is also a technique used to sell timeshares...

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It´s great to see such rather uncommon follow alongs.

About trafficsources, there are many good ones out there and I also didn´t test all push sources myself.

For me it´s always a bit hard to recommend specific sources, there were many situations where sources that work good for me didn´t work for others and vice versa.

You can check THIS THREAD, there I tell a bit how you can check trafficsources yourself.

In the end the most important thing when you are testing is that the trafficsources has some kind of user freshness/activity targeting for better quality.

Then of course it´s also important to have enough volume available, but this shouldn´t be a problem when you want to run campaigns in MX.

Apart from this, HERE you can read how to insert images properly into posts, then it´s much easier to read

I wish you good success with your campaigns, if you have any questions or need help just let us know and we will do our best to support you with it

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A fresh new take on a nicely singled out niche, I like what I'm reading. Curious to see what this FA will look like in a few months from now

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The agency has a partnership with a vacation club so they're looking at offering one time use memberships along with a trip down near where they are based so they can get them on the presentation there so that is how they are going to work the bulk of these leads.

Thank you! I appreciate it. I'll take a crack at some other traffic sources and update everyone on how they preform.

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It's incredibly easy to generate these vacation package leads. I didn't do any marketing at all this weekend and I watched the form submissions pile up.

This prelander is absolutely killing it:



Would my prelander work with mobile pop under? What do you guys think?

This whole project is reassuring to me. Timeshare exit marketing is incredibly hard. Designing a vacation package offer is much easier. The people who claim to be timeshare owners aren't. I probably should add a box where people put the name of the resort they own at.

A few mistakes I've made:

1. I had a really ineffective campaign on RollerAds that exhausted my budget pretty quickly. My mistake was running a campaign with all the subscription ages. An old subscriber isn't nearly as valuable as a fresh subscriber. There have been dozens of posts saying this. I didn't listen. I am going to pay attention to subscriber age now. That's very important.

2. You cannot have more than one AIDA code if you're doing a funnel on ClickerVolt. My tracker's display is fucked up. The bids are all wrong. Needless to say, my campaign is in the green.





I decided to roll with another traffic source: Dao.ad. I'm pretty pleased with them so far. They serve a lot less impressions than RollerAds but the reporting is better. RollerAds kind of does a blast so to speak. They launch thousands of impressions at the very start of the campaign and this actually has DDOSed my VPS. Dao.ad does more of a slow trickle so you get a consistent lead flow all day. The sales people at the agency are benefiting from this because they get new people to call all day.


Here's reporting at RollerAds:




Here's reporting at Dao.ad:







Doing this project is the most fun I've had this year. It's really satisfactory watching the leads pile up after struggling to get anything at all.

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Thanks for sharing, seems like a very fun project indeed. I laughed a bit, as my parents got sold a timeshare in Cancun when they were in their late 20s... they went only three times in several years and I guess they still regret.

This may sound kinda obvious, but I would use Google GDN & Facebook Ads to target directly to timeshare owners with a more direct offer.

In Google Ads Display targeting options there's a dedicated topic for them, plus you can always create custom audiences based on keywords and websites.




This could be combined with in-market audiences related to Cancun & people trying to sell real estate (you need to have certain amount of traffic before being able to combine audiences in Google Ads).

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Part 2 (I could not write more, I'm too new here it seems ):

You can find a full list of other Google Ads real estate audiences here. With Facebook Ads you can narrow quite a bit the targeting too. There I would try out LeadGen ads with several qualifying questions and required data, so in the end you get the travel agency good quality leads (which is essential to retain the relationship in the long run).

For this kind of real estate ads I like to ask "how soon they would like to sell/buy," if they want to be contacted right away or in the amount of time mentioned earlier (e.g: 1, 3, 6 months) and their national identification number (Google tells me its called CURP in Mexico).

This thread gave me a ton of ideas and will def try out push for travel, thanks again for sharing.

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It will depend on what kind of audience you manage to reach as it will be pretty random.

With push traffic, you have the AD to help yo pre-filter the clicks. With POPs you will get served "anything" that they have in the inventory. There will be tons of people who are not interested at all. Than again, free vacation is quite an appealing sales angle, and POP traffic is cheap, so it's still worth a try.

This is the nature of the "give away" setup... people will lie, just to get the freebie. That's why these leads aren't the most valuable out there. I'd be very interested into some details on the back-end performance for the agency, are they happy with the results so far? Adding the box might help with pre-filtering a bit, but I would expect a lot of bogus answers there. This just confirms what I thought, the % of timeshare owners in the general audience isn't that high.

As for the sources: each of them have a bit different algo, some do serve the impressions in large bursts, some distribute more evenly... it also has to do with the amount of clients they have and how high you bid. Try to bid lower to reach a more even distribution with rollerads, in case you liked the traffic quality. And there are quite a few more sources to try as well.

BTW: the fact that a few 100s of clicks actually caused a DDOS flag makes me think your hosting setup is not good enough for performance marketing. With POPs for example, you would get 1000s of requests per hour easily, as all the "visits" are sent to your LPs directly. What kinda setup do you have actually?

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Hi!
You can use our platform for running your campaigns. We have a lot of traffic in Mexico (it's one of our most popular GEOs in RichPush). Also, we are integrated with Stripe, which will also be very convenient.


Sweepstakes is one of the top verticals in RichPush, though your offer is quite unusual. If you share your profitable campaign's results in RichPush, we will add $250 to your RichPush account (according to our case study promotion).


Plus, we have New Subscribers Only targeting, which will help get the most "fresh" users. This targeting type is very flexible (you can even choose users that subscribed to push notifications 2 hours ago and later).

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