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Never give up in the beginning (8)

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Hi there,

When I was young (It was 2016 ), I worked at a marketing agency, where I was a software engineer.
I was involved in the development of one traffic distribution system, and business-wise I didn’t even understand what I’m doing. I was building a tracking system with a lot of analytics, an it was difficult to figure out what all this means lol

About 3 months ago I decided to learn affiliate marking and joined this forum. I did vortex 40-day tutorial (huge thanks to vortex for such useful tutorial!), and it helped me to learn bare minimum knowledge how this business works. My technical background also helped me a lot to learn faster.

After running a few campaigns (one of them even was profitable for some time), I think now it’s high time to systematize knowledge and approach to run campaigns, so I’ve decided to start my own follow along.

Budget

As for this moment, I invested $500 in traffic.
Right now my working capital is $1,700.
In addition I have operational expenses on tools & services $300/mo (STM, Voluum, AdPlexity).

Current case

Currently I have 3 more or less tested campaigns. Two of them are Malaysian, and one - German.
Despite the fact that Germany is tier 1 country, I would try to continue running it and see if it can become profitable as it already has some minor results.

Campaign setup

Testing budget: $200 / $89 spent already
GEO: Germany
Vertical: Leadgen Sweepstakes
Traffic Source: PropellerAds
Started At: 27/09

Now I’m running 11 sweepstakes SOI/DOI offers


I’m using 4 landers, 2 with survey and other 2 in wheel style


Also, here are my push creatives


(All screenshots show stats for the whole running period)

I suppose that some offers in this campaign could be more performant if I work better on push creatives and landers. Comparing to other 2 campaigns this one has more statistical data and some offers look promising, even though traffic can be more expensive and concurrency is probably higher

My main question for now - do you think it worth it? Or should I try offers in lower tier?

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How did you calculate the budget?

11 offers and 4 landers would only be about 1.5x-2x offer payout per combination.

Keep the tests as simple as possible, then you can test faster and cheaper.

So instead of 2 survey landers with 2 variations each and 2 spinwheels with 2 variations each I would run only 1 survey and 1 spinwheel.

This alone would cut the test costs in half.

In the test stage it´s not about finding a perfect funnel, it´s just about finding something that works and that´s worth it to put more time and money in it.

The creatives aren´t that bad but I would use only 1 exclamation mark instead of 3.

The first big image is ok but I would change the others.

There´s too much going on on the images so that you can´t see right away what´s going on.

Try to keep the images simple, not overcharching and with less elements and good contrasts.

And why did you stop creatives with 3 conversions when you let creatives with 0 or 1 conversions running?

Is there a specific reason for it?

Well, usually I would say better first get your feet wet in lower tiers.

But now you test in DE already and the results don´t look that bad.

You could do the following:

Cut landers from 4 to 2, keep the Aldi - Survey - Blue running together with a spinwheel lander, Aldi - Wheel - Blue for example.

Based on statistical significance calculator there´s still not enough data to declare Aldi - Survey - Blue as a winner



When we compare only the Survey - Blue lander with the Wheel - Blue lander it looks like that



Your cost per conversion on the "winning" lander is $4, the total cost for the Wheel - Blue lander is $4.37 so I would keep it running for few $ more because when the Wheel - Blue lander converts only 2 times in the next $3 it would have a lower cost per conversion already as the Survey - Blue lander.

Also try other creatives, other images.

And try to use a better call to action in the text.

"Sichern Sie Ihren Preis in Höhe von 700€" is good already but the others don´t really invite to click through.

You can also use something like an arrow ➡️ to get the users to click through.

And please check my signature for how to insert images in the posts, it´s much easier to read then

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Hi twinaxe, thank you a lot for your suggestions!

I’d say I set this budget randomly. Right now, I understand that this is the not very optimal way to do this

I used the formula you posted in other follow along:
Number of offers * Number of landers * Avg. payout * 10 = Test budget

According to this formula, the testing budget for my campaign would be around $280. But I’m not sure should I adjust testing budget after start.

I guess these 3 conversion happened after I disabled it, so I did it too early in my opinion.

Yesterday I made changes according to your suggestions, and there are some results already

Chapter 1 - (10/14/20)

Offers

Probably it is too early to cut off offers, but I think having 5 offers instead of 11 will allow me to focus on more promising ones without having to spend tons of money.
Basically I cut off 6 offers that had no any conversion since start.

Here are stats



Landers

I keep only 2 landers with completely different style. Results are slightly better comparing to what I had before



Surprisingly, the wheel lander got 2 conversions.

Push creatives

Also, I updated creatives to make them easier to users.
Now they look like this

Chapter 2 - (10/15/20)

Basically didn’t make any changes, so posting only stats for this day.

Offers



Landers



Push creatives


My observations

• In general, after updating creatives stats look slightly better;
• Landers performance almost similar for this moment (both have 2 conversions, CTRs almost similar);
• It looks like campaign perform better during the day, but not at night. Decided to stop the campaign at evening and start at morning.

Questions

• Should I test more landers at this stage? Or will it better to collect more data on landers I use right now and then replace or add them?
• The majority of the landers I can found on AdPlexity are similar, and it’s hard to find something new (and probably more performant). What if I take lander from some other vertical and adopt it for my vertical and offer? Does it make any sense?
• I have other offer recommendations from my AM. I guess I can create one or two more sweeps campaigns simultaneously. But probably it will be more profitable to focus only on current campaign?

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Yup, not the best way

Especially in the beginning it´s good to work with some rules or formulas so that you run all your campaigns with basically the same structure and not just random.

That way it´s easier to learn what works and what not and it also helps to identify patterns.

When you are more experienced and found your own workflow you can also calculate and run campaigns a bit different but in the beginning it´s helpful to have a good structure to work with.

In THIS POST I wrote a bit about the test budget and how to calculate it for the different test rounds.

Let me know if it answers your questions, if not just post here and we can go through the remaining questions together.

I can understand your reasoning, the problem is that it can be really hard to tell a difference in quality when the "good" offers only have 1 or 2 conversions more than the "bad" offers.

In such situations basically every additional conversion on the "bad" offers can turn the tables.

Great that you worked on it.

Nonetheless some of the big images still look too overloaded.

What I like to do when I test something new is to test creatives with only icon, title and description and without big image.

That way you have one element less to take care of so that you can test faster and more effective.

When you have a good funnel you can still test without big image vs with big image.

Maybe this is easier for you as well.

Let them run 24/7, it´s too early to daypart because there are not enough stats yet.

It´s pretty normal that campaigns perform better at daytime, especially in ther afternoon and evening local time.

But you also have much lower volume at night so that the possible losses are also lower than on daytime.

Try to test a giftbox lander as well.

Then the 3 styles (quiz, spinwheel, giftbox) are good and there´s no need to test more variations yet.

Run these 3 landers together with 3-4 top converting offers (ask your AM for it) and try to identify the best lander then.

This lander will be used to test more offers then.

You can read a bit more about it in the post I linked above as well.

Sure you can try it and of course it can work.

But always keep in mind, there is a reason why most landers on Adplexity are similar or same - because they are proven to work.

It´s all about testing.

The more you test, the faster you find something that works.

Important is only that you don´t bite off more than you can chew.

When can handle the workload then it would be good to test more.

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Yep, I'd say that standardizing my approaches is what I'm looking for right now because it's really hard to manage entropy

Yes, the idea of testing rounds seems to be clear for me. If I understand correctly, each of these testing rounds would lead to the new campaign?

For example, let's say I have one campaign with a couple of offers and landers. I calculated the testing budget for it and started the campaign. Then some offer converted a few times. Then, I'm temporarily stopping the campaign, pull the converted offer into a new campaign, and test it with all the landers from the original campaign to determine a winner lander.
And further down the list...

Is this the correct interpretation?

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📈Chapter 3 - (10/16 - 10/18)

Offers



Landers



Push creatives



Observations

- The performance of the gift box lander that I've added yesterday is almost the same comparing to others;
- Due to the traffic fluctuations on the traffic source I received less volume this weekends, probably that's why the metrics didn't really changed;
- Usually I have less traffic on weekends.

Plans

- Use testing rounds strategy suggested by @twinaxe
- Work with push creatives again, try new icons and titles.

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Exactly, it´s good to first have a more or less standard procedure so that you don´t have to think about each campaign separately what you did there.

You have several options how to do it.

Option 1: You run each test round in a new campaign.
This helps to keep the stats for each test round separated so that it´s easier to read.

Option 2: You run each test round in the same tracker campaign and just pause/unpause the landers and offers in the tracker depending on the tests.
The you need to drill down the stats a bit more to get the results.
Then you don´t have to deal with so many different campaigns in the tracker.

Option 3: You run each test round in the same tracker campaign and just pause/unpause the landers and offers in the tracker depending on the tests.
Additionally you clear the stats for the campaign after each test round.
Same as before, then you don´t have to deal with so many different campaigns in the tracker and at the same time you have clean stats for only that test round.
Disadvantage here is that you don´t have the stats from the previous test rounds to check for total profit and losses so it would be good to make notes of it to keep an overview.

In the end it´s up to you, everyone has different workflows so run it that way that´s most convenient for you.

Apart from that, can you please post the total stats from the offers so far?

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Sure, here are stats for the whole period (starting from 09/27):



Summary

Revenue: $77.30
Cost: $185.23
Losses: $107.93

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📈Chapter 4 - 10/19

Yesterday I started the second testing round for my Aldi campaign. I took one offer and created a new campaign with it and 3 landers I used before.

Here are stats for the landers



And creatives



Within the first 3 hours after the campaign was started, it got 7 conversions, and it was a good sign for me - finally, I got a green table instead of red
Since I started this campaign almost in the evening, there is no that much data. But in general, the performance was slightly better compared to the original campaign.

Summary

Cost: $19.50
Revenue: $20.76
Profit: $1.26

📈Chapter 5 - 10/20




Summary (for this moment)

Cost: $36.13
Revenue: $20.46
Losses: $15.66

The campaign still looks more or less good, but there are no conversions for the last 5 hours at all.
It seems like after the start it gradually fades away with fewer clicks and, therefore, conversions.

Anyways, the test budget is not yet exhausted, so I keep it running and will see the further results.

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Take a good converting offers and run it with the 3 landers to find the best working lander.

Then use that lanbder to test more offers.

Otherwise you test 3 landers again and again, this will get expensive because it´s basically 3x the budget compared to only 1 good lander.

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